Healthcare Leaders on the ROI of LinkedIn (Re-Air)
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Healthcare Leaders on the ROI of LinkedIn (Re-Air)

As LinkedIn continues to solidify its role as the front line for executive visibility, institutional trust, and digital leadership, we’re re-airing one of the most timely conversations in the Chief Influencer archive. Recorded at the National Health Council’s Health Leadership Conference last year, this discussion has only grown more relevant as leaders across sectors rethink how influence is built and measured online.

The National Health Council (NHC) Leadership Conference brings together leaders from top patient organizations and nonprofits to foster connections, discuss leadership topics, and share best practices in nonprofit management. At the event, host Anthony Shop moderated a powerful panel of CEOs who discussed their roles as Chief Influencers on LinkedIn. The panel features Chuck Henderson, CEO of the American Diabetes Association; Katie Schubert, President and CEO of the Society for Women's Health Research; and Steve Taylor, President & CEO of the Arthritis Foundation. They shared insights into their success on LinkedIn, focusing on how they have built trust, maximized engagement, and fostered personal connections through the platform.

The CEOs offer practical tips on content strategy, posting frequency, and how to engage with comments and tags. They highlight the impact of their social media presence in achieving meaningful outcomes such as talent recruitment and securing major funding. The discussion highlights the importance of utilizing LinkedIn to reach a broader audience and the value of commenting, liking, and reposting relevant content to amplify organizational messages effectively.


Takeaways:
  • CEOs see ROI from LinkedIn: Make it a habit to regularly connect with peers, industry leaders, and your audience. For instance, the speaker encourages everyone to connect with him on LinkedIn as a first step toward meaningful engagement.
  • Faces Are the New Logos: Personal presence is key to building trust. Share your personal experiences and stories to create a deeper connection with your audience. Remember, trust is built through people, not just organizational logos.
  • Share the Stage: Celebrate and promote others. Instead of focusing solely on your own achievements, highlight the successes and contributions of colleagues and partners. This not only amplifies your message but also uplifts others.
  • Build Internal Champions: Cultivate a strong internal network within your organization. True external support begins with advocacy and engagement from within your own team.
  • Embrace the Gray: Blend your professional and personal brand by showing up authentically. While different contexts may call for varying levels of personal sharing, authenticity should always be at the core.
  • Engage with Content: Actively like, comment, and share relevant posts. This increases visibility and sparks conversations, making networking just as important as posting your own content.
  • Schedule and Be Consistent: Use scheduling tools to ensure regular content posting at optimal times. Reposting or sharing valuable content with your own insights can further boost engagement. Repurposing content from other platforms, like Instagram, can also be effective on LinkedIn.

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