Steven Taylor

The National Health Council (NHC) Leadership Conference brings together leaders from top patient organizations and nonprofits to foster connections, discuss leadership topics, and share best practices in nonprofit management. This year's theme, "The Future of Leadership," focused on the evolution of leadership in response to changes in healthcare, technology, policy, and crisis management. The conference equips leaders with tools to navigate current challenges and future opportunities, ensuring their leadership adapts to a rapidly changing world.At the event, host Anthony Shop moderates a powerful panel of CEOs who discuss their roles as Chief Influencers on LinkedIn. The panel features Chuck Henderson, CEO of the American Diabetes Association; Katie Schubert, President and CEO of the Society for Women's Health Research; and Steve Taylor, President & CEO of the Arthritis Foundation. They share insights into their success on LinkedIn, focusing on how they have built trust, maximized engagement, and fostered personal connections through the platform.The CEOs offer practical tips on content strategy, posting frequency, and how to engage with comments and tags. They highlight the impact of their social media presence in achieving meaningful outcomes such as talent recruitment and securing major funding. The discussion emphasizes the value of using LinkedIn to reach wider audiences and the importance of commenting, liking, and reposting relevant content to amplify organizational messages.Takeaways:CEOs see ROI from LinkedIn: Make it a habit to regularly connect with peers, industry leaders, and your audience. For instance, the speaker encourages everyone to connect with him on LinkedIn as a first step toward meaningful engagement.Faces Are the New Logos: Personal presence is key to building trust. Share your personal experiences and stories to create a deeper connection with your audience. Remember, trust is built through people, not just organizational logos.Share the Stage: Celebrate and promote others. Instead of focusing solely on your own achievements, highlight the successes and contributions of colleagues and partners. This not only amplifies your message but also uplifts others.Build Internal Champions: Cultivate a strong internal network within your organization. True external support begins with advocacy and engagement from within your own team.Embrace the Gray: Blend your professional and personal brand by showing up authentically. While different contexts may call for varying levels of personal sharing, authenticity should always be at the core.Engage with Content: Actively like, comment, and share relevant posts. This increases visibility and sparks conversations, making networking just as important as posting your own content.Schedule and Be Consistent: Use scheduling tools to ensure regular content posting at optimal times. Reposting or sharing valuable content with your own insights can further boost engagement. Repurposing content from other platforms, like Instagram, can also be effective on LinkedIn.Links:Chuck HendersonLinkedIn: https://www.linkedin.com/in/charlesdhenderson/ Website: https://diabetes.org/ Kathryn Godburn Schubert LinkedIn: https://www.linkedin.com/in/kathryn-godburn-schubert-07352a7/ Website: https://swhr.org/ Steven TaylorLinkedIn: https://www.linkedin.com/in/steven-taylor-a18b9b2/ Website: https://www.arthritis.org/ Shout Outs:Eric Racine: https://www.linkedin.com/in/ericracine/ Jean Wright: https://www.linkedin.com/in/jeanwrightmdmba/ Randall Rutta: https://www.linkedin.com/in/randall-rutta-1622952/ National Health Council: https://www.linkedin.com/company/national-health-council/ 

Steven Taylor is the President and CEO of the Arthritis Foundation, an organization dedicated to finding a cure and improving the lives of nearly 60 million Americans with arthritis. They align advocacy and science with patient priorities, drive progress through awareness, education, and research, and empower individuals with arthritis to live fuller lives.Steven delves into his unique approach, characterized by his unwavering commitment to cultivating a supportive community, both internally and externally, while discussing their utilization of social media as a valuable tool for amplifying their mission. At the core of Taylor's leadership is a profound empathy, drawn from his personal journey, which drives his pursuit of impactful transformation.Stay tuned to gain valuable insights into empathetic leadership, the significance of building inclusive communities, and the lasting effects of genuine care and recognition. Steven emphasizes the importance of enjoying life, saying yes to more, and saying no to less, highlighting the need for mutual inspiration and collaboration. This encapsulates the core of impactful leadership, illustrating how a supportive environment can lead to organizational success, whether enhancing quality of life or advocating for a cure.Takeaways:Leaders should prioritize genuine, open communication with their team and community. Personal stories and experiences inspire and connect people on a deeper level. Publicly recognizing the work of volunteers, staff, and colleagues fosters a culture of appreciation and motivates everyone to continue their efforts. Understanding and acknowledging the challenges others face, including chronic diseases or personal losses, make leaders more approachable and relatable. Creating opportunities for engagement, such as virtual events or water cooler conversations, helps build a supportive community, especially in remote work environments. Being active and visible on platforms like LinkedIn strengthens personal branding for leaders and shines a spotlight on their organization’s mission and achievements. Whether adopting new technologies or embracing virtual worlds for team engagement, leaders must remain flexible and open to change to keep their organizations forward-thinking. Leaders can achieve greater impact by seeking consensus and fostering collaboration across various stakeholders within and outside their organization.Quote of the Show:“People don’t care how much you know until they know how much you care.” - Steven TaylorLinks:LinkedIn: https://www.linkedin.com/in/steven-taylor-a18b9b2  Arthritis Foundation (Website): https://www.arthritis.org Shout Outs:The Sjögren’s Foundation: https://sjogrens.org Brené Brown on LinkedIn: https://www.linkedin.com/in/brenebrown Sabrina Sexton on LinkedIn: https://www.linkedin.com/in/sabrinasexton Sarah Miller on LinkedIn: https://www.linkedin.com/in/sarah-miller-4553b29 Shannon Marang Cox on LinkedIn: https://www.linkedin.com/in/shannon-marang-cox The California Coast Classic Bike Tour: https://www.arthritis.org/events/bike-event Lauren Clanton on LinkedIn: https://www.linkedin.com/in/lauren-clanton-312a8a18 The National Health Council: https://nationalhealthcouncil.org The National Institutes of Health: https://www.nih.gov Cass Wheeler on LinkedIn: https://www.linkedin.com/in/cass-wheeler-9704688 Nancy Brown on LinkedIn: https://www.linkedin.com/in/nancybrownaha The American Cancer Society: https://www.cancer.org The American Diabetes Association: https://diabetes.org Brian Saber - Fundraising for Introverts: Harnessing Our Powers for What Matters: https://a.co/d/bFW26Q1