Healthcare Leaders on the ROI of LinkedIn - Chief Influencer - Episode # 095
The National Health Council (NHC) Leadership Conference brings together leaders from top patient organizations and nonprofits to foster connections, discuss leadership topics, and share best practices in nonprofit management. This year's theme, "The Future of Leadership," focused on the evolution of leadership in response to changes in healthcare, technology, policy, and crisis management. The conference equips leaders with tools to navigate current challenges and future opportunities, ensuring their leadership adapts to a rapidly changing world.
At the event, host Anthony Shop moderates a powerful panel of CEOs who discuss their roles as Chief Influencers on LinkedIn. The panel features Chuck Henderson, CEO of the American Diabetes Association; Katie Schubert, President and CEO of the Society for Women's Health Research; and Steve Taylor, President & CEO of the Arthritis Foundation. They share insights into their success on LinkedIn, focusing on how they have built trust, maximized engagement, and fostered personal connections through the platform.
The CEOs offer practical tips on content strategy, posting frequency, and how to engage with comments and tags. They highlight the impact of their social media presence in achieving meaningful outcomes such as talent recruitment and securing major funding. The discussion emphasizes the value of using LinkedIn to reach wider audiences and the importance of commenting, liking, and reposting relevant content to amplify organizational messages.
Takeaways:
- CEOs see ROI from LinkedIn: Make it a habit to regularly connect with peers, industry leaders, and your audience. For instance, the speaker encourages everyone to connect with him on LinkedIn as a first step toward meaningful engagement.
- Faces Are the New Logos: Personal presence is key to building trust. Share your personal experiences and stories to create a deeper connection with your audience. Remember, trust is built through people, not just organizational logos.
- Share the Stage: Celebrate and promote others. Instead of focusing solely on your own achievements, highlight the successes and contributions of colleagues and partners. This not only amplifies your message but also uplifts others.
- Build Internal Champions: Cultivate a strong internal network within your organization. True external support begins with advocacy and engagement from within your own team.
- Embrace the Gray: Blend your professional and personal brand by showing up authentically. While different contexts may call for varying levels of personal sharing, authenticity should always be at the core.
- Engage with Content: Actively like, comment, and share relevant posts. This increases visibility and sparks conversations, making networking just as important as posting your own content.
- Schedule and Be Consistent: Use scheduling tools to ensure regular content posting at optimal times. Reposting or sharing valuable content with your own insights can further boost engagement. Repurposing content from other platforms, like Instagram, can also be effective on LinkedIn.
Links:
- Chuck Henderson
- LinkedIn: https://www.linkedin.com/in/charlesdhenderson/
- Website: https://diabetes.org/
- Kathryn Godburn Schubert
- LinkedIn: https://www.linkedin.com/in/kathryn-godburn-schubert-07352a7/
- Website: https://swhr.org/
- Steven Taylor
- LinkedIn: https://www.linkedin.com/in/steven-taylor-a18b9b2/
- Website: https://www.arthritis.org/
Shout Outs:
- Eric Racine: https://www.linkedin.com/in/ericracine/
- Jean Wright: https://www.linkedin.com/in/jeanwrightmdmba/
- Randall Rutta: https://www.linkedin.com/in/randall-rutta-1622952/
- National Health Council: https://www.linkedin.com/company/national-health-council/
Creators and Guests
Host
Anthony Shop
Anthony Shop believes in the power of people-centered branding and marketing to create a bright future. He chairs the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Anthony also is the Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, creative, and advertising. An enthusiastic presenter and teacher, he has led executive-level training for Amazon, PepsiCo, NASA, The British Embassy and the Bipartisan Policy Center. He has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times, “40 Under 40” by The Washington Business Journal, and Business Leader of the Year by the DC Chamber of Commerce. A former newspaper reporter, Anthony was the first new media professional elected to the National Press Club’s Board of Governors. He currently serves on the boards of Leadership Greater Washington and LearnServe International. He earned his MBA from The George Washington University School of Business, where he teaches as an adjunct lecturer.
Producer
Robert Krueger
Robert is an Executive Director for The Communications Board, an organization with the mission of providing high-quality professional development for every communicator in every location. He is also the Global Lead for Partnership Communications at Gensler, the world’s largest architecture and design firm. Prior to his current role, he performed executive and CEO communications for Gensler, and was the senior director of public relations and social media at the Urban Land Institute. He obtained an MA in Communications and an MA in History from George Mason University. He did his undergraduate studies at the University of Missouri-Columbia. In addition, Robert has taught communications at universities including George Mason University, West Virginia University, and the University of Florida. Robert currently serves as Immediate-Past President for the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) -- the nonprofit’s largest chapter.
