Washington is the epicenter of influence — in the U.S. and around the world.
 

Chief Influencer® shines a spotlight on the leaders who know how to break through the noise in today’s fragmented communications landscape. In partnership with The George Washington University College of Professional Studies and The Communications Board, Social Driver created Chief Influencer® to celebrate these changemakers and explore how they lead, inspire, and influence others.

In candid conversations with changemakers across sectors, host Anthony Shop explores what it takes to lead effectively, communicate with impact, and earn the title of Chief Influencer®.
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#173

How Maria Ghazal Builds Consensus Among Healthcare Industry Leaders

Maria Ghazal, President and CEO of the Healthcare Leadership Council, has spent her career at the intersection of business, healthcare, and public policy, building consensus among leaders who don't always agree. At HLC, she brings together CEOs and C-suite leaders from hospitals, health plans, pharma, medical devices, and technology to find common ground on healthcare's biggest challenges. Before that, she led the Business Roundtable's work on its landmark Statement on the Purpose of a Corporation, convincing 181 of America's most powerful CEOs to individually sign a document redefining the role of business in society. In this conversation with Anthony, Maria reveals how influence is built through intentional design: narrowing HLC priorities to three strategic buckets instead of 27, keeping membership deliberately small to foster trust, mapping the hidden currents of influence in Washington, and creating convenings where leaders don't just listen but roll up their sleeves and commit to action. Her career offers a clear lesson: influence isn't about having the biggest platform or the longest list of priorities. It's about earning trust through process, building relationships before you need them, and translating conversation into consensus. Takeaways: If everything's a priority, nothing is. Hone your focus to what you can actually drive consensus around. Influence without action is not influence. Convenings must translate into public policy positions, comment letters, and Hill briefings, not just good conversations. Keep the room small enough for trust. HLC deliberately caps membership at 50-60 so leaders can build real relationships across competing sectors. Map the hidden currents of influence. Staff, think tank leaders, and behind-the-scenes experts often shape decisions more than the household names. Start with a listening tour. When joining HLC, Maria met every member individually before making a single strategic change, and that process built the trust she needed to act. Build relationships before you need someone's support. The Business Roundtable statement succeeded because trust with legal teams and advisors already existed. Quote of the Show: "At the end of the day, influence is still having the right relationships, being able to take those relationships, put them into public policy positions, and bring them to the right people." Links: LinkedIn: https://www.linkedin.com/in/maria-ghazal/  Website: https://www.hlc.org/  Shout Outs: Business Roundtable Senator Daniel Patrick Moynihan Nneka Chiazor / Public Affairs Council  Priya Parker / The Art of Gathering
#172

Camille Stewart Gloster on Empowering Change Through Tech and AI (Re-Air)

To celebrate the release of Camille Stewart Gloster’s new book, The Insider You Built: How Organizations Stay in Control of Autonomous AI Agents, we’re revisiting our conversation with Camille, CEO and Principal at CAS Strategies, LLC. Drawing on her experience at the White House, the Department of Homeland Security, Google, and other leading organizations, Camille shares how her career at the intersection of technology, cybersecurity, law, and policy has shaped the way she approaches leadership and influence. Camille discusses the importance of bringing diverse perspectives into conversations about emerging technology, creating policies rooted in values rather than specific technologies, and building collaboration across government, industry, and civil society. She also explains why people should feel empowered to participate in conversations about AI and cybersecurity, including through initiatives like The ABCs of Cybersecurity. As organizations increasingly navigate autonomous AI, the lessons from this conversation feel especially timely and offer a strong foundation for the questions Camille explores in her new book. Takeaways: Understand Stakeholders' Motivations: Before engaging in any negotiation or attempting to influence others, it's crucial to understand the motivations and priorities of the stakeholders involved. This knowledge will help find common ground and build a foundation for productive discussions. Articulate a Clear Vision: Successful leaders set a clear, affirmative vision that resonates with their audience's fundamental values and aspirations. This approach inspires and motivates people to align with the leader's goals and objectives. Foster Collaboration: It is essential to bring together various stakeholders, including the private sector, civil society, and different government agencies. Leaders must facilitate collaboration by highlighting shared goals and balancing different motivations to advance a common agenda. Be Transparent and Communicative: Open and transparent communication is key to building trust and aligning competing priorities. Leaders should consistently update stakeholders on progress, challenges, and any areas of confusion to maintain a candid dialogue. Encourage Proactive and Resilient Policies: Instead of reacting to threats or technological changes, focus on policies that protect core values and establish a proactive, resilient framework. This approach allows for better adaptation to future challenges and technological evolutions. Promote Education and Empowerment: Leaders should advocate for education and empowerment in technology and cybersecurity. Engaging communities and providing the necessary tools and knowledge will ensure broader participation and resilience in the digital age. Recognize the Importance of Diversity: Diverse perspectives are critical in addressing complex issues like national security, cybersecurity, and AI. Leaders should strive to include individuals from various backgrounds to foster innovative solutions and create an inclusive environment. Quote of the Show: “It is important for people to feel empowered in and through technology. There's a lot of opportunity- economic, career, and creative- and I don't want people to get or feel left behind."  Links: LinkedIn: https://www.linkedin.com/in/camillestewartesq/  Website: https://camillestewartgloster.com/casstrategies  Shout Outs: UK AI Summit: https://www.gov.uk/government/topical-events/ai-safety-summit-2023  Seoul AI Summit: https://www.csis.org/analysis/ai-seoul-summit  France AI Summit: https://franceintheus.org/spip.php?article11521  AIEO: https://www.epa.gov/tribal/american-indian-environmental-office-aieo  EU’s AI Act: https://artificialintelligenceact.eu/ 
#171

Why Collective Influence Produces Better Solutions Than Any Individual Star

Amanda Cage has spent three decades working alongside frontline workers, from hog processing plants in North Carolina to Head Start classrooms in Boston to construction sites where women were breaking barriers in the building trades. Today, as President and CEO of Shift Work Forward, she leads a national network of over 30 communities working to redesign how workforce systems operate so that economic opportunity reaches everyone, not just those who already have access. Her conversation with Anthony explores a question that cuts across every industry: Is individual influence enough to create lasting change, or does real influence require something collective? Amanda makes a compelling case that collective influence produces better solutions because it forces leaders to persuade, listen, and refine ideas through genuine pushback. She challenges leaders to check their ego, use language that respects the people closest to the problem, and stop designing solutions for communities without including them in the process. Amanda also shares what she learned leading Shift Work Forward through a major rebrand, including why the process is always harder, more expensive, and more emotional than you expect, and why it forces an organization to answer the most fundamental question: Who are you? Takeaways: Build influence through movements, not personalities. Individual leaders come and go, but a committed base of people sustains change over time. Collective decision-making produces better ideas because it forces you to persuade, defend, and refine your thinking through real pushback. Check your ego before trying to lead. Your experience is often not the experience of the people you are trying to help. Use language that respects your audience. Jargon and acronyms signal membership in a club, but they lock people out of the conversation. Disruption is not destiny. History shows that who is at the table during times of change determines the outcome, not the technology itself. A rebrand is soul-searching. It costs more than you expect in money, time, and emotional energy, but it forces you to define who you really are. Quote of the Show: "What's important to me at this stage is thinking about how we create the next generation of influencers? How do we create the next generation of talent to be influencers? And how do we create a group of people who are listening, who have access to, or who have experience, or who have a broader perspective because of the kind of experiences they were allowed to have?" Links: LinkedIn: https://www.linkedin.com/in/amandacage/  Website: https://shiftworkforward.org/ 
#170

Building an Infrastructure of Influence with Lisa Lawson

Lisa Lawson, President and CEO of the Annie E. Casey Foundation, has built a career creating change. From her earlier years as a lawyer and lobbyist to now leading one of the nation’s largest philanthropies focused on children and young people, Lisa has seen how influence works across business, government, philanthropy, and local communities. In this episode of Chief Influencer, Lisa joins host Anthony Shop to discuss why some of the most powerful influence is local, how leaders can identify the right messenger for the right audience, and what it takes to build an “infrastructure of influence” that lasts beyond any one person. They also explore the importance of pairing data with human stories, giving people a clear role in the change you want to create, and using your own influence to elevate others. Lisa shares lessons from her work with young people, the science behind her book Thrive, and decades of work at the Annie E. Casey Foundation to show what long-term influence can accomplish. Takeaways: Some of the most powerful influence is local. Issues become more personal and less abstract when people can see how decisions affect the communities, schools, businesses, and people they know. The CEO isn’t always the right messenger. Effective influence means thinking carefully about the message, the messenger, and the timing, then equipping trusted voices with the information they need. Build an infrastructure of influence. Lasting change requires more than one influential person. It takes data, advocates, researchers, organizations, lived experts, and an ecosystem that can sustain the work over time. Pair data with stories. Data establishes the scope of an issue, but numbers alone rarely move people. Lisa says, “Data and a story is influence.” Give people something to do. Influence shouldn’t stop at helping someone understand a problem. Leaders need to be specific about the change they want to see and help people understand their role in making it happen. Listen before you build the solution. Lisa encourages leaders to engage lived experts early, compensate them for their expertise, prepare them to participate, and follow up so they know how their contributions made a difference. Be a gracious steward of your influence. A leader’s platform doesn’t have to be about self-promotion. Lisa sees it as an opportunity to give visibility and influence back to the people and organizations doing important work. Influence belongs to all of us. Lisa believes social media and declining trust in institutions have shifted influence beyond a small group of traditional power brokers, giving everyday people more ability to create change. Quote of the Show: “You need to be able to go from a simmer to a boil….So you can't just decide today, ‘Oh, I wanna influence X.’ You gotta be evergreen in building that infrastructure so that when the opportunity happens, you can boil and you can seize a moment where public will or political will might be in your favor.” Links: LinkedIn: https://www.linkedin.com/in/lawsonlisamaria/  Website: https://www.aecf.org/  “Thrive” Book Link: https://a.co/d/0ePCa4uS  Shout Outs: Thrive by 25 KIDS COUNT Network Federal Reserve Bank of Richmond UPS Foundation UCLA Center for the Developing Adolescent Solutions Journalism Network Soul Family Framework
#169

Influence is About 'Soft Power' with Vivian Schiller

Vivian Schiller has spent her career at the forefront of nearly every major transformation in modern media. From serving as President and CEO of NPR and Global Chair of News at Twitter to leading NYTimes.com and serving as Chief Digital Officer of NBC News, Vivian has repeatedly stepped into moments of disruption and helped organizations navigate what comes next. In this episode of Chief Influencer, Vivian joins host Anthony Shop to discuss what decades of leading through change have taught her about trust, influence, and leadership. They explore why soft power can be more effective than formal authority, why great leaders don’t need to be the smartest people in the room, and how curiosity, listening, empathy, and kindness help bring people together. Vivian also shares her perspective on the changing media landscape, the growing influence of creators, and why the biggest threat from AI may not be believing something fake, but reaching a point where people stop believing anything at all. Takeaways: Soft power is the real power. Influence built through relationships, collaboration, and trust can accomplish more than relying on a title or organizational hierarchy. You don’t need to be the smartest person in the room. Strong leaders know how to surround themselves with expertise, listen, connect the dots, and bring people together around a shared goal. Curiosity makes you a better listener. Vivian connects curiosity to listening, empathy, understanding different perspectives, and finding common ground. Meet people where they are. Leaders and institutions can’t simply expect audiences to come to them. They have to understand how people discover and consume information and adapt accordingly. Influence comes from providing value. Whether information comes from an individual creator or a major institution, Vivian believes authority is earned through the value, rigor, honesty, and transparency you bring to your audience. AI is creating a new challenge for trust. The greater danger may not be that people fall for one convincing deepfake, but that they begin to assume anything could be fake and stop trusting what they see and hear altogether. The tools change, but influence remains human. Technology and platforms continue to evolve, but Vivian believes influence still comes back to curiosity, listening, empathy, and finding commonality with others. Quote of the Show: “If your power is derived solely by an organizational chart and by your saying, ‘I’m the boss, you report to me,’ you’ve already lost. Soft power is the real power.” Links: LinkedIn: https://www.linkedin.com/in/vivianschiller/  Website: https://www.aspeninstitute.org/  Shout Outs: Søren Kierkegaard Patrick J. McGovern Foundation NPR The New York Times Twitter NBC News CNN Discovery Times Channel Craig Newmark Philanthropies