Peggy Rajski

Today, we’re featuring some of the most inspiring guests we’ve had on the show - and it just so happens they are all women. You’ll hear from Oscar winner turned Trevor Project Founder Peggy Rajski, former Houston Mayor Annise Parker,  CNN Hero Yasmine Arrington, White House Cyber Czar Camille Stewart Gloster, ad agency legend Cary Hatch, Points of Light CEO Jennifer Sirangelo, healthcare innovator Silvia Taylor, Science luminary Maya Ajmera, Substack influencer Lia Haberman, and Accenture diversity champion Nedra Dickson. This powerful episode dives into authentic leadership and the art of influencing both within large organizations and in the wider community. The conversation covers a range of impactful topics, from translating marketing and finance to engaging younger audiences, combating misinformation, and building personal brands. The guests share their personal journeys and invaluable insights on overcoming challenges, embracing failure, fostering inclusivity, and championing supplier diversity. Takeaways:Translate Across Disciplines: Understand different terminologies, such as finance and corporate speak. As a leader or influencer, being fluent in the languages relevant to your stakeholders is essential to gaining credibility and a seat at the table.Prioritize Listening and Learning: Authentic listening is key. Leaders should intentionally create opportunities to hear from their audience, staying connected and responsive to their needs.Address Misinformation Proactively: Focus on spreading credible, fact-based information rather than chasing down every piece of misinformation. Tailor your message to highlight benefits and facts that resonate with your audience.Commit to Solving Problems: Recognize critical moments and take decisive action when challenges arise. Whether it's creating new solutions or improving existing ones, proactive problem-solving is essential for leadership.Be a Good Listener: Effective influence begins with listening. Understanding your audience's needs and perspectives allows for more impactful communication and decision-making.Embrace Failure as a Learning Tool: Use setbacks as opportunities to learn. Embracing failure and applying those lessons can sharpen your approach and enhance your influence.Build and Maintain a Personal Brand: Actively define and promote your personal brand. Whether within an organization or externally, a strong personal brand helps you connect with your audience and drive impact.Links:Cary Hatch: LinkedIn: https://www.linkedin.com/in/caryhatch/ Jennifer SirangeloLinkedIn: https://www.linkedin.com/in/jennifer-sirangelo-62a8723/ Silvia Taylor LinkedIn: https://www.linkedin.com/in/silviabtaylor/ Peggy Rajski LinkedIn: https://www.linkedin.com/in/peggyrajski/ Annise Parker LinkedIn: https://www.linkedin.com/in/annise-parker-7956bb6/ Maya Ajmera LinkedIn: https://www.linkedin.com/in/mayaajmera/ Yasmine Arrington Brooks LinkedIn: https://www.linkedin.com/in/yasmine-arrington-brooks-66451220/ Camille Stewart GlosterLinkedIn: https://www.linkedin.com/in/camillestewartesq/ Lia Haberman LinkedIn: https://www.linkedin.com/in/liahaberman/ Nedra Dickson LinkedIn: https://www.linkedin.com/in/nedra-dickson-051b361/ 

Peggy Rajski is an Oscar-winning filmmaker and the Founder of The Trevor Project, the first 24/7 suicide prevention service dedicated to LGBTQ young people. Peggy is a venerated supporter of the LGBTQ community and was recognized as a Live-Action Icon by the Academy of Motion Picture Arts. In addition to producing award-winning films, she has taught at New York University and served as the Dean of Loyola Marymount University’s School of Film and Television. Peggy shares how to connect with audiences through film, align an organization firmly with its mission, and innovate to adapt to the ever-changing digital world. Takeaways:After directing the film Trevor, Peggy saw the massive need amongst gay or questioning youth for some kind of support system. This need was the inspiration behind forming the Trevor Project and its mission, “to end suicide among lesbian, gay, bisexual, transgender, queer, & questioning young people.”The motivation for Peggy’s film was seeing that gay or questioning youths were four times as likely to make an attempt on their lives than their straight peers. Peggy knew that the medium of film could be uniquely used to educate people on this issue.The most important group Peggy had to reach was the young people in dire need of The Trevor Project. Crucial to this were the relationships Peggy built with voices in the media interested in this larger story. It’s vital to share your message through the communication channels already used by your audience. The night that Trevor was presented by Ellen DeGeneres and aired on HBO Family, the Trevor Project call center received over 1,500 calls.Honesty is integral to building a cohesive brand that can speak uniquely to different stakeholders, such as donors, staff, and those being served. This requires being clear on what the brand stands for and its mission.Evolving how you meet your audience where they are can be critical. The Trevor Project is transitioning its services from primarily voice-based to chat-based. This mirrors the growing shift amongst younger generations toward text messaging. The Trevor Project must adapt to the times to continue serving LGBTQ youth.Peggy considers the expertise built up within The Trevor Project to be “open source” as the organization sits on many boards and commissions to help protect the mental health needs of historically underserved groups.Leaders need to be storytellers every day of their lives, throughout meetings, introductions, etc. To be a great storyteller, you must be clear, concise, and compelling. Your stories should convey what you’re doing, what you want to make, and who you are.Quote of the Show:“Film can make you feel things. When it's working, it bypasses the brain and it goes to your heart.” - Peggy RajskiLinks:Twitter: https://twitter.com/PeggyRajski LinkedIn: https://www.linkedin.com/in/peggyrajski/ The Trevor Project Website: https://www.thetrevorproject.org/ Shout Outs:Dr. Jay Nagdimon - Mental Health ExpertEllen DeGeneres - Comedian and TV PersonalityElton John - MusicianSting - MusicianDaniel Radcliffe - ActorDylan Mulvaney - Influencer and ActivistKara Swisher - Host of On With Kara SwisherScott Galloway - Author and Host of the Prof G PodHard Fork - PodcastLongform - PodcastThis American Life - PodcastSerial - PodcastSoul + Spirit - PodcastTen Percent Happier - PodcastTara Brach - Meditation teacher and Podcast Host