Luke Frazier

Today, we spoke with a special guest that is committed to creating opportunities for the next generation of music makers and lovers through touring live shows, assisting underserved schools, and providing free children's programming. Luke Frazier is the Founder and Music Director of The American Pops Orchestra. Luke shares his unique insights into envisioning a future unconstrained by the status quo, the importance of providing many points of entry for your audience, and the power of a community-focused organization.Takeaways:Challenge the predictable and formulaic elements of everything you do. For example, many people regard going to an orchestral performance as very expensive, however, Luke has worked to change that thinking by innovating his pricing structure. Creating a welcoming, accessible, representative environment allows you to connect with more diverse audiences. For example, consider how representation, through a presenter or performer, creates a more inclusive space.Don’t accept the status quo. Luke focused on incorporating diversity of all kinds into his concerts, both amongst those performing and what they were performing. By committing to diversity, even a simple concert can make a bigger impact.Consider how leaders in other industries have solved issues similar to those you might be facing. For instance, Luke shared he was influenced by subscription streaming services in developing the pricing strategy for his concerts.Financial transparency is crucial to Luke because it allows the communities he serves to see where their monetary support goes, whether it is better art or better administration. When an organization is supported by a community, instead of a few wealthy donors as is typical for orchestras, it is not beholden to the tastes of the fortunate few. Because of this, an organization can be more representative of the community at large and cater to their collective interests. If you want your marketing to reach the right audience you need to research them and meet them where they are. This is a much more sustainable way to grow than forcing people to go somewhere else just to communicate with them.Quote of the Show:“I believe all people need to have that voice and all people need to feel seen and represented from a stage.” - Luke FrazierLinks:The American Pops Orchestra Website: https://www.theamericanpops.org/ The American Pops Orchestra Twitter: https://twitter.com/theamericanpops Personal Website: https://lukefraziermusic.com/ Instagram: https://www.instagram.com/lukefraziermusic/?hl=en Facebook: https://www.facebook.com/lukefrazierconductor/ Ways to Tune In:Spotify: https://open.spotify.com/show/0DjyDgAnBZ1Pgy4Lyojgs1 Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-influencer/id1688769403 Amazon Music: https://music.amazon.com/podcasts/27c24d98-1121-465a-bd8f-d7314a9a4482 Podchaser: https://www.podchaser.com/podcasts/chief-influencer-podcast-5328948YouTube: https://www.youtube.com/@chiefinfluencer