Lia Haberman Guest

Lia Haberman

Lia Haberman is a digital marketing expert, strategist, and speaker who is best known for her popular newsletter, In Case You Missed It. She has amassed nearly 20,000 subscribers across Substack and LinkedIn by sharing industry trends and insights in an easily digestible and entertaining format. Lia is also a lecturer for UCLA Extension's leadership management communications programs and corporate education courses.

Appears in 2 Episodes

#90

Influential Voices: A Celebration of Women Leaders - Chief Influencer - Episode # 090

Today, we’re featuring some of the most inspiring guests we’ve had on the show - and it just so happens they are all women. You’ll hear from Oscar winner turned Trevor Project Founder Peggy Rajski, former Houston Mayor Annise Parker,  CNN Hero Yasmine Arrington, White House Cyber Czar Camille Stewart Gloster, ad agency legend Cary Hatch, Points of Light CEO Jennifer Sirangelo, healthcare innovator Silvia Taylor, Science luminary Maya Ajmera, Substack influencer Lia Haberman, and Accenture diversity champion Nedra Dickson. This powerful episode dives into authentic leadership and the art of influencing both within large organizations and in the wider community. The conversation covers a range of impactful topics, from translating marketing and finance to engaging younger audiences, combating misinformation, and building personal brands. The guests share their personal journeys and invaluable insights on overcoming challenges, embracing failure, fostering inclusivity, and championing supplier diversity. Takeaways:Translate Across Disciplines: Understand different terminologies, such as finance and corporate speak. As a leader or influencer, being fluent in the languages relevant to your stakeholders is essential to gaining credibility and a seat at the table.Prioritize Listening and Learning: Authentic listening is key. Leaders should intentionally create opportunities to hear from their audience, staying connected and responsive to their needs.Address Misinformation Proactively: Focus on spreading credible, fact-based information rather than chasing down every piece of misinformation. Tailor your message to highlight benefits and facts that resonate with your audience.Commit to Solving Problems: Recognize critical moments and take decisive action when challenges arise. Whether it's creating new solutions or improving existing ones, proactive problem-solving is essential for leadership.Be a Good Listener: Effective influence begins with listening. Understanding your audience's needs and perspectives allows for more impactful communication and decision-making.Embrace Failure as a Learning Tool: Use setbacks as opportunities to learn. Embracing failure and applying those lessons can sharpen your approach and enhance your influence.Build and Maintain a Personal Brand: Actively define and promote your personal brand. Whether within an organization or externally, a strong personal brand helps you connect with your audience and drive impact.Links:Cary Hatch: LinkedIn: https://www.linkedin.com/in/caryhatch/ Jennifer SirangeloLinkedIn: https://www.linkedin.com/in/jennifer-sirangelo-62a8723/ Silvia Taylor LinkedIn: https://www.linkedin.com/in/silviabtaylor/ Peggy Rajski LinkedIn: https://www.linkedin.com/in/peggyrajski/ Annise Parker LinkedIn: https://www.linkedin.com/in/annise-parker-7956bb6/ Maya Ajmera LinkedIn: https://www.linkedin.com/in/mayaajmera/ Yasmine Arrington Brooks LinkedIn: https://www.linkedin.com/in/yasmine-arrington-brooks-66451220/ Camille Stewart GlosterLinkedIn: https://www.linkedin.com/in/camillestewartesq/ Lia Haberman LinkedIn: https://www.linkedin.com/in/liahaberman/ Nedra Dickson LinkedIn: https://www.linkedin.com/in/nedra-dickson-051b361/ 
#30

Lia Haberman on Building A Potent Personal Brand - Chief Influencer - Episode # 030

Lia Haberman is a digital marketing expert, strategist, and speaker who is best known for her popular newsletter, In Case You Missed It. She has amassed nearly 20,000 subscribers across Substack and LinkedIn by sharing industry trends and insights in an easily digestible and entertaining format. Lia is also a lecturer for UCLA Extension's leadership management communications programs and corporate education courses. Lia and Host Anthony Shop discuss building your personal brand as a thought leader, how to share insights online as an introvert, and the keys to creating a great newsletter.Takeaways:As a business leader, it's crucial to embrace personal branding. A unique and strong personal brand helps distinguish you, resonates with your audience, and amplifies your influence. In the long run, putting effort into shaping your online narrative pays off.Consider utilizing newsletters as a part of your personal branding strategy. Newsletters allow direct interaction with your audience, providing them with regular, digestible content, and building community.Any effective newsletter must have these three elements: consistency, brevity, and audience awareness. Newsletters must be published regularly so the audience can depend on them. The content needs to be brief or presented in a way that’s easy to understand. Above all, the content should cater to the audience's specific needs, providing them with valuable insights and updates that assist them in decision-making or staying informed. Make sure to choose the right platform to reach your audience. Explore LinkedIn and Substack for their robust visibility and user-friendly nature. Consider platforms like WhatsApp if your audience is international. Make sure the platform aligns with your brand and meets your audience where they are.Quote of the Show:“Just announcing the news is no longer enough. You have to bring a point of view.” - Lia HabermanLinks:LinkedIn: https://www.linkedin.com/in/liahaberman/ Twitter: https://twitter.com/liahaberman ICYMI Substack: https://liahaberman.substack.com/