All Episodes

This week's episode features an in-person discussion with Terry Szuplat, a former White House speechwriter for President Barack Obama and author of Say It Well: Find Your Voice, Speak Your Mind. Inspire Any Audience. Terry emphasizes the importance of authenticity, simplicity, and personal storytelling in effective communication. He shares insights on public speaking, leveraging personal narratives, and avoiding jargon, offering actionable advice for students and professionals in the field. The discussion also addresses the impact of social media and how AI is involved in communication. The session concludes with an appreciation for Terry’s contributions and a reminder to engage in authentic human communication.Takeaways:Talk Like a Human: Simplify your language and communicate in a relatable way. Avoid jargon and buzzwords to enhance relatability and impact.Know Yourself Deeply: Understand your identity, values, and story before inspiring others. Clarity in who you are will resonate with your audience's authenticity.Utilize Personal Stories: Incorporate personal anecdotes in your speeches. Unique experiences will engage your audience and create a personal connection.Prepare Thoughtfully: Use the 50-25-25 rule for preparation: spend 50% on planning and research, 25% on content creation, and 25% on practicing and refining your delivery for a polished presentation.Embrace Authenticity Over Perfection: Prioritize being genuine over delivering a flawless performance. Audiences appreciate sincerity and your true self.Quote of the Show:"When you tell the stories that only you can tell, then no one can steal your words, ever."Links:LinkedIn: https://www.linkedin.com/in/terry-szuplat-456914137/ Website: https://globalvoicescommunications.com/about/ Say It Well: Find Your Voice, Speak Your Mind. Inspire Any Audience: https://www.harpercollins.com/products/say-it-well-terry-szuplatShout Outs:Former President of the United States, Barack ObamaTim WalzGeroge Washington College of Professional Studies: https://www.cps.gwu.edu/ 

In this episode of Chief Influencer, host Anthony Shop, speaks with Renee DiResta, a leading expert on misinformation, social media, and online influence, as well as the author of Invisible Rulers: The People Who Turn Lies Into Reality. Renee shares insights on false information trends on social media and the challenges of combating them. The discussion also explores the changing media landscape, the role of influencers, and the significance of ethical communication. Renee emphasizes the need for transparent influencer disclosure laws and offers advice for experts on effectively navigating and influencing public discourse.Takeaways:Build and Leverage Your Network: It's not enough to just post content; your real reach comes from others who amplify your message. Encourage supporters and interested parties to share and engage with your content to maximize its impact.Establish a Strong and Diverse Network: One significant problem for institutions today is that many haven’t prioritized networked communication. Focus on building connections and relationships with key players and communities that can help spread your message.Utilize Unique Opportunities: Take advantage of increased online engagement to connect with a broader audience. These moments can help you establish a more extensive following.Maintain High Standards for Information: Authoritative voices should be held to higher standards than random influencers. Ensure your communications are accurate and reliable to build and maintain trust.Manage Content Distribution: Recognize the difference between people finding your content through search and having it proactively pushed onto them by platforms. Aim for strategic content distribution that considers both methods.Enhance Transparency and Disclosure: Be transparent about relationships and sponsorships, especially for influencers. Transparency is critical for maintaining credibility and trust with your audience.Actively Engage in Conversations: Engage actively on social media and other platforms where public opinion is formed. Do not rely solely on traditional methods like press releases. Participation in ongoing conversations is crucial for influence.Quote of the Show:“For influencers in particular, ethics are essential. It's important to recognize the power you have and to use it responsibly.”Links:LinkedIn: https://www.linkedin.com/in/reneediresta/ Website: https://www.reneediresta.com/ Invisible Rulers: The People Who Turn Lies Into Reality: https://www.amazon.com/Invisible-Rulers-People-Turn-Reality/Shout Outs:Edward BernaysStanford Internet Observatory: https://cyber.fsi.stanford.edu/io NPR: https://www.npr.org/ Atlantic Wired - Free Speech is Not the Same as Free Reach: https://www.wired.com/story/free-speech-is-not-the-same-as-free-reach/ Aza Raskin: https://www.linkedin.com/in/azaraskin/ Tristan Harris: https://www.linkedin.com/in/tristanharris/ Sacha Baron Cohen: https://www.instagram.com/sachabaroncohen/?hl=en Elon MuskCDC: https://www.cdc.gov/ Wendy’s Twitter McDonald’s TwitterConsumer Product Safety Commission: https://www.cpsc.gov/ NATO Summit: https://www.nato.int/cps/en/natohq/226799.htm Federal Election Commission: https://www.fec.gov/ Federal Trade Commission: https://www.ftc.gov/ Substack: https://substack.com/ 

This episode is a tribute to Mrs. Virginia Ali, co-founder and matriarch of the iconic Ben's Chili Bowl, a true family-owned business. She recounts her early days in the Shaw community in Washington DC, her relationship with civil rights leaders, including Dr. Martin Luther King Jr., and how Ben's became a crucial gathering spot during pivotal historical moments. Through her warmth and hospitality, Virginia helped the restaurant thrive for 66 years, making it an essential part of the city's cultural and social fabric. The episode also touches on her efforts to archive the restaurant's history and her notable interactions with high-profile dignitaries, including President Barack Obama. As she prepares to expand Ben's Chili Bowl, Mrs. Ali emphasizes the importance of community connection and consistent kindness.Takeaways:Treat Everyone with Kindness and Respect: Mrs. Ali treats everyone who walks into Ben’s Chili Bowl with a smile and kind words, making them feel like the most important person. Leaders should foster a culture of kindness and genuine respect within their teams to build strong and positive relationships.Preserve Your Legacy: Mrs. Ali’s decision to document and preserve her family's and business's history will ensure that her legacy will last forever. Leaders should prioritize recording and preserving important documents and histories that can provide valuable insights and inspiration for future generations.Stay Calm and Collected: Virginia Ali's philosophy of using a soft voice to turn away wrath is a powerful reminder that staying composed and using calm communication can defuse tense situations. Leaders can effectively manage conflicts and maintain a positive atmosphere by practicing patience and composed communication.Be a Beacon During Tough Times: Ben’s Chili Bowl remaining open during the 1968 curfew period exemplifies the importance of being a reliable and supportive presence in the community during crises. Leaders should aim to be pillars of stability and support when their teams or communities face challenges.Value Community Relationships: Mrs. Ali emphasized the mutual support between Ben’s Chili Bowl and their community. Leaders should actively engage with and contribute to their communities, understanding that these relationships can provide critical support during tough times.Commit to Longevity and Adaptability: The success of Ben’s Chili Bowl over 66 years highlights the importance of persistency, adaptability, and a commitment to quality. Leaders should focus on these attributes to sustain long-term success and navigate ever-changing environments.Stay Humble and Grateful: Despite receiving numerous awards, Mrs. Ali remained humble and focused on serving her community. Leaders should embody humility and gratitude, recognizing that their success is often a collective effort and continuing to prioritize service and kindness.Quote of the Show:“Influence doesn’t have to be loud, it can be kind and gentle.”Links:Ben’s Chili Bowl Website: https://benschilibowl.com/ Shout Outs:"Breaking Barriers with Chili: Virginia Ali: The Matriarch of DC": https://www.amazon.com/Breaking-Barriers-Chili-Virginia-Matriarch/Lee’s Flower Shop: https://www.leesflowerandcard.com/  Industrial Bank: https://www.industrial-bank.com/home/my-banking-center/u-street Peaches (Former Employee of Ben’s Chili Bowl)Mary Wood (Former Employee of Ben’s Chili Bowl) President Kennedy Dr. Martin Luther King Jr.  Barack Obama Adrian Fenty Harriet TubmanHoward University Hospital: https://www.huhealthcare.com/ James Beard Foundation Award Key to the City Award Lifetime Achievement Award 

Camille Stewart Gloster, the former White House cyber and AI czar, shares her experiences and insights. Her background includes working in the White House, the Department of Homeland Security, and Google. Camille discusses her journey from a legal fellowship to becoming an expert in cybersecurity and AI, emphasizing the importance of diverse perspectives. She highlights the necessity of creating policies based on values rather than specific technologies and underscores the importance of collaboration between government, industry, and civil society. Camille also advocates for empowering people through technology education and discusses her involvement in initiatives like 'ABCs of Cybersecurity' to promote these fields among diverse communities.Takeaways:Understand Stakeholders' Motivations: Before engaging in any negotiation or attempting to influence others, it's crucial to understand the motivations and priorities of the stakeholders involved. This knowledge will help find common ground and build a foundation for productive discussions.Articulate a Clear Vision: Successful leaders set a clear, affirmative vision that resonates with their audience's fundamental values and aspirations. This approach inspires and motivates people to align with the leader's goals and objectives.Foster Collaboration: It is essential to bring together various stakeholders, including the private sector, civil society, and different government agencies. Leaders must facilitate collaboration by highlighting shared goals and balancing different motivations to advance a common agenda.Be Transparent and Communicative: Open and transparent communication is key to building trust and aligning competing priorities. Leaders should consistently update stakeholders on progress, challenges, and any areas of confusion to maintain a candid dialogue.Encourage Proactive and Resilient Policies: Instead of reacting to threats or technological changes, focus on policies that protect core values and establish a proactive, resilient framework. This approach allows for better adaptation to future challenges and technological evolutions.Promote Education and Empowerment: Leaders should advocate for education and empowerment in technology and cybersecurity. Engaging communities and providing the necessary tools and knowledge will ensure broader participation and resilience in the digital age.Recognize the Importance of Diversity: Diverse perspectives are critical in addressing complex issues like national security, cybersecurity, and AI. Leaders should strive to include individuals from various backgrounds to foster innovative solutions and create an inclusive environment.Quote of the Show:“It is important for people to feel empowered in and through technology. There's a lot of opportunity, economic, career, and creative, and I don't want people to get or feel left behind." Links:LinkedIn: https://www.linkedin.com/in/camillestewartesq/ Website: https://camillestewartgloster.com/casstrategies Shout Outs:UK AI Summit: https://www.gov.uk/government/topical-events/ai-safety-summit-2023 Seoul AI Summit: https://www.csis.org/analysis/ai-seoul-summit France AI Summit: https://franceintheus.org/spip.php?article11521 AIEO: https://www.epa.gov/tribal/american-indian-environmental-office-aieo EU’s AI Act: https://artificialintelligenceact.eu/ 

Since our interview with Daniel Buezo last year, Kids of Immigrants has announced exciting new collaborations with Nike and Hasan Minhaj. To coincide with New York Fashion Week, we wanted to reconnect with one of today's most influential fashion entrepreneurs, Daniel Buezo, the visionary Founder and CEO of Kids of Immigrants, a trailblazing streetwear brand born in Los Angeles. Alongside his Co-Founder Weleh Dennis, Daniel has taken the fashion world by storm, teaming up with powerhouse brands and icons like Apple, Nike, Vans, and the one and only Bad Bunny. In this exciting episode, Daniel sits down with Host Anthony Shop to share the captivating story behind the brand’s rise from humble beginnings, reveal why his most pivotal meeting is with himself, and discuss how they remain true to their mission despite their phenomenal success. Takeaways:A major factor behind the launch of Kids of Immigrants was the goal of bringing people of all backgrounds together. This was in contrast to the often exclusive attitude proliferating the world of fashion and streetwear. Daniel and Weleh wanted to create clothing that genuinely represented who they are and their experiences. This was something they found lacking in many of the popular and readily available clothing brands in the United States.When launching the brand, Daniel and Weleh realized that even if the brand evolved, there would be a constant factor tied to the company: they were “Kids of Immigrants.” Their roots and community are interwoven into the initial creation of the brand and its continued evolution. Daniel says that his most important meeting of the day is with himself. Taking a moment to reflect or meditate gives him a chance to communicate with his inner self,  which helps him find a sense of calm, make tough decisions, and become inspired. Recognize that productivity and inspiration are two separate things. While Daniel’s days can get very busy, allowing him to be very productive, he knows that to find inspiration, he needs to get out of the office and have time alone. Taking the time to find what inspires you is crucial. Quote of the Show:“We were kids of immigrants yesterday. We're kids of immigrants today, and we'll be kids of immigrants tomorrow. We knew that wouldn't change.”Links:LinkedIn: https://www.linkedin.com/in/daniel-buezo-581815189/ Company Website: https://kidsofimmigrants.us/ 

This episode of Chief Influencer features Eric Pan, the President and CEO of the Investment Company Institute (ICI). The conversation explores Eric's background, including his roles with the U.S. Commodity Futures Trading Commission and the U.S. Securities and Exchange Commission, his tenure as a law professor, and his transition to leading ICI. Eric emphasizes how effective communication is crucial in addressing diverse audiences and achieving industry goals. Just because you aren’t an expert in a certain industry, doesn’t mean that you can’t understand certain topics. In addition, Eric shares how clear and respectful messaging tailored to different groups ensures that information is accessible and relevant. He highlights the role social media plays as a two-way communication tool, enabling organizations to not only share information but also gather valuable feedback from their audience. He shared that balancing factual data with emotional storytelling enhances engagement and makes complex topics more relatable. He emphasized that as technology continually evolves, adapting communication strategies to incorporate new tools and platforms is essential for staying current. Additionally, he noted that understanding and addressing stakeholder perspectives allows for more effective advocacy and aligns industry efforts with the needs and concerns of various groups.Takeaways:Be Genuine: When communicating complex information, be genuine in your enthusiasm and interest. Your passion can make others care about the topic too.Respect Different Viewpoints: Recognize that everyone has a valid perspective. Understanding and respecting those views can help in effectively communicating your message.Use Both Data and Stories: Combine logical data-driven points with emotional, human-interest stories. This dual approach can help you connect with a wider audience.Adapt Across Platforms: Different platforms attract different audiences. Being active on various social media channels like LinkedIn can help leaders reach a diverse set of stakeholders.Leverage Social Media Authentically: Treat your social media presence as an authentic voice for your opinions and initiatives. Use it to articulate key viewpoints and engage directly with your audience.Two-Way Communication: Influence is not just about pushing your message out but also about listening to feedback. Utilize platforms that allow for this two-way interaction.Empower Your Team: See social media as an organizational tool, not just an individual one. Encourage other members of your team to also have a voice and contribute to the collective message.Quote of the Show:“Just like fund investing is the democratization of finance, social media is the democratization of communication.” Links:LinkedIn: https://www.linkedin.com/in/eric-pan-0352772/ Website: https://www.ici.org/ 

In this special episode of Chief Influencer, hosted by Anthony Shop, we brought together four leaders from diverse sectors to share insights on inspiring, influencing, and connecting with communities. Today’s guests include Daniel Buezo, Founder and CEO of Kids of Immigrants, Jennifer Sirangelo, President and CEO of Points of Light, Jean-Claude Brizard, President and CEO of Digital Promise, and Gina Schaefer, Co-Owner of a Few Cool Hardware Stores and Author of Recovery Hardware. They discuss the importance of community, civic engagement, technology in education, and impactful events, from the Points of Light Awards to ComplexCon. Each guest emphasized the power of recognizing and supporting community efforts, fostering civic duties, and the mutual growth from leader-community interactions.Takeaways:Leverage Unexpected Ideas: Great ideas often come from unconventional places. Don't be afraid to look outside your immediate industry for inspiration and solutions.Serve and Build Community: Dedicate efforts to building and serving your community. As demonstrated, community support can be a driving force and provide invaluable inspiration.Embrace Continuous Learning: Never stop learning because each new experience brings valuable lessons. Even seasoned leaders can benefit from continuous education and reflection.Recognize and Empower Others: Recognize the extraordinary contributions of individuals in your community. Formal recognition can inspire and mobilize people towards community service.Utilize Technology Wisely: Use technology as an enabler to address challenges. Technology should complement and enhance your core vision and initiatives, not overshadow them.Foster Open Communication: Encourage open dialogues within your community and organization. Honest conversations can highlight critical issues and foster stronger relationships.Invest in Community Events: Hosting community events can significantly boost engagement and create a sense of belonging. It offers a platform for interaction that goes beyond traditional customer service.Links:Gina Schaefer: LinkedIn: https://www.linkedin.com/in/ginaschaefer-speaker/ Website: https://ginaschaefer.com/  Daniel Buezo: LinkedIn: https://www.linkedin.com/in/daniel-buezo-581815189/ Website: https://kidsofimmigrants.us/ Jennifer Sirangelo: LinkedIn: https://www.linkedin.com/in/jennifer-sirangelo-62a8723/ Website: https://www.pointsoflight.org/ Jean-Claude BrizardLinkedIn: https://www.linkedin.com/in/jean-claude-brizard-0080a810/ Website: https://digitalpromise.org/ 

Peggy Rajski is an Oscar-winning filmmaker and a founder of The Trevor Project, the first 24/7 suicide prevention organization dedicated to serving LGBTQ+ young people. She recently concluded her 18-month term as Interim CEO of The Trevor Project. During that time, she focused on expanding crisis intervention services, strengthening partnerships with SAMHSA and Vibrant Emotional Health for the national 988 Suicide and Crisis Lifeline, elevating Trevor’s prevention program strategy, and defeating anti-LGBTQ+ legislation through strategic advocacy. The Trevor Project remains a leading force in crisis intervention, driven by Peggy’s mission-first approach and commitment to leveraging storytelling for social impact. In celebration of her tenure and passing the baton to The Trevor Project’s new CEO, Jaymes Black, we are thrilled to resurface this interview with Peggy Rajski!In this insightful interview, Peggy discusses her inspiration for founding The Trevor Project after directing her Oscar-winning short film Trevor. She details the challenges and successes, including the crucial HBO airing with Ellen DeGeneres, and the night the first-ever 24/7 suicide prevention hotline for LGBTQ+ youth launched. She shares her thoughts on leadership, highlighting the importance of authenticity, allyship, and adaptability. Over 25 years, The Trevor Project has evolved with changes in media, and collaborated with notable figures like Daniel Radcliffe and Dylan Mulvaney. Peggy’s reflections underscore the power of passion, dedication, and resilience in making a significant impact.Takeaways:After directing the film Trevor, Peggy saw the massive need amongst LGBTQ+ youth for some kind of support system. This need was the inspiration behind forming The Trevor Project and its mission, “to end suicide among lesbian, gay, bisexual, transgender, queer, & questioning young people.”The motivation for Peggy’s film was seeing that LGBTQ+ young people were four times as likely to make an attempt on their lives than their straight peers. Peggy knew that the medium of film could be uniquely used to educate people on this issue.The most important group Peggy had to reach was the young people in dire need of The Trevor Project. Crucial to this were the relationships Peggy built with voices in the media interested in this larger story. When Peggy realized that there was nowhere for LGBTQ+ youth to get specialized support, particularly with suicide prevention, the choice to take action and create resources was clear. It’s vital to share your message through communication channels already used by your audience. The night that Trevor was presented by Ellen DeGeneres and aired on HBO Family, The Trevor Project call center received over 1,500 calls.Honesty is integral to building a cohesive brand that can speak uniquely to different stakeholders, such as donors, staff, and those being served. This requires being clear and consistent on what the brand stands for and its mission.Evolving how you meet your audience where they are is critical. The Trevor Project expanded its services from primarily voice-based to chat-based. This mirrors the growing shift amongst younger generations toward text messaging. The Trevor Project must continuously adapt to the times to continue serving LGBTQ+ youth.Peggy considers the expertise built up within The Trevor Project to be “open source” as the organization sits on many boards and commissions to help protect the mental health needs of historically underserved groups.Leaders need to be storytellers every day of their lives, throughout meetings, introductions, etc. To be a great storyteller, you must be clear, concise, and compelling. Your stories should convey who you are, what you’re doing, and the difference you want to make. Quote of the Show:“Film can make you feel things. When it's working, it bypasses the brain and it goes to your heart.” - Peggy RajskiLinks:Twitter: https://twitter.com/PeggyRajski LinkedIn: https://www.linkedin.com/in/peggyrajski/ The Trevor Project Website: https://www.thetrevorproject.org/ Shout Outs:Dr. Jay Nagdimon - Mental Health ExpertEllen DeGeneres - Comedian and TV PersonalityElton John - MusicianSting - MusicianDaniel Radcliffe - ActorDylan Mulvaney - Influencer and ActivistKara Swisher - Host of On With Kara SwisherScott Galloway - Author and Host of the Prof G PodHard Fork - PodcastLongform - PodcastThis American Life - PodcastSerial - PodcastSoul + Spirit - PodcastTen Percent Happier - PodcastTara Brach - Meditation teacher and Podcast Host

In this special episode of Chief Influencer, host Anthony Shop brings together highlights and lessons on LinkedIn from prominent leaders—Steven Taylor, President and CEO of the Arthritis Foundation, Johnny C. Taylor Jr., President and CEO of SHRM, Allan Golston, President of the United States Program at the Bill and Melinda Gates Foundation and Emma Wade-Smith, His Majesty’s Trade Commissioner for North America and Consul General.The episode delves into how these leaders use LinkedIn to drive leadership and influence while maintaining authenticity. They discuss strategies for engaging with their team, combating isolation, and building a positive organizational culture through genuine interactions on LinkedIn. Key takeaways include the importance of authenticity, active engagement, and showing genuine care to leverage LinkedIn for impactful leadershipTakeaways:Prioritize Authentic Engagement: Engage genuinely on LinkedIn by responding personally to comments and messages. Avoid fake posts and always use your authentic voice, even if it includes typos.Listen with Heart and Mind: Show genuine interest in your team by listening to their concerns and taking actionable steps. Create structures that facilitate open communication, such as moving your office to a more accessible location.Two-Way Communication: Foster a two-way exchange on LinkedIn. Engage with followers by responding to their comments and questions, showing that you value their interaction.Personal Recognition: Use LinkedIn to recognize and uplift team members and colleagues by commenting on their achievements, birthdays, or work anniversaries. Personalized recognition can significantly boost morale.Thoughtful Content Sharing: Share content that resonates with your audience. Incorporate visuals like videos and images to grab attention. Avoid overliking, and engage meaningfully in conversations.Human-Centric Leadership: Demonstrate care for your team by acknowledging their hard work and involvement on social media. This builds a supportive and warm organizational culture.Continuous Learning and Adaptation: Stay open to trying new LinkedIn features and techniques to see what best resonates with your audience. Adapt and innovate continuously to keep your engagement fresh and meaningful.Links:Steven Taylor,LinkedIn: https://www.linkedin.com/in/steven-taylor-a18b9b2/ Website: https://www.arthritis.org/ Johnny C. Taylor JrLinkedIn: https://www.linkedin.com/in/johnnyctaylorjr/ Website: https://www.shrm.org/ Allan GolstonLinkedIn: https://www.linkedin.com/in/allan-golston/ Website: https://www.gatesfoundation.org/ Emma-Wade Smith LinkedIn: https://www.linkedin.com/in/emmawadesmith/ Website:https://www.gov.uk/government/organisations/foreign-commonwealth-development-office 

In today’s episode host Anthony Shop introduces Brooks Bell, a technology entrepreneur who shifted her career focus after being diagnosed with stage 3 colon cancer at age 38. Brooks founded Lead From Behind, a campaign powered by the Colorectal Cancer Alliance, aimed at destigmatizing colonoscopies through celebrity awareness, significantly increasing public participation in the screening. She also discusses her new venture, Worldclass Clothing, designed to make colonoscopies more approachable and funding procedures for underinsured communities. The conversation highlights the importance of early detection, effective health communication, and leveraging humor and celebrity influence in public health campaigns. Takeaways:Identify Influencers: When promoting an initiative, identify key influencers whose personal stories or backgrounds align with your cause. This can significantly enhance the credibility and reach of your campaign. For example, the success of having Ryan Reynolds and Rob McElhenney involved in the colonoscopy campaign shows the impact celebrities can have in normalizing and promoting essential but often stigmatized procedures.Leverage Personal Stories: Personal experiences can be powerful advocacy tools. Brooks Bell used her diagnosis of stage 3 colon cancer to inspire and educate others about colon health. Leaders should explore how personal stories within their organization or community can be leveraged to advance their mission.Stay Informed and Adapt Regulations: Awareness of regulatory changes is crucial. For instance, the change in the recommended screening age for colonoscopies from 50 to 45 in 2021 highlights the importance of staying informed about updates. This allows leaders to make timely and relevant adjustments in their advocacy and policies.Rebrand for Broader Appeal: Sometimes, a new brand or sub-brand can effectively reach a wider audience. Brooks Bell's insight to create Lead From Behind, a brand that doesn't mention colon, rectal, or cancer, made the message more appealing to healthy individuals who might not typically engage with cancer-related content.Highlight Positive Outcomes: Emphasizing the positive results of an action can encourage participation. For example, informing people that their colonoscopy showed no signs of disease means they won't have to think about it for another decade can motivate them to get screened. Leaders can highlight these long-term benefits to promote engagement.Collaborate with Experts: Collaborations with agencies or experts in branding and public relations can significantly enhance a campaign. The partnership with Maximum Effort, a film production company owned by Ryan Reynolds, to build and launch Lead From Behind demonstrates how expert involvement can create a strong, recognizable brand.Quote of the Show:"Cancer is sad and scary. Before my diagnosis, recognizing my mindset then, that's the audience we need to reach. We had to create something people would wear that's funny and energizes the cause without making them uncomfortable. Links:LinkedIn: https://www.linkedin.com/in/brooksbellinteractive/ Instagram: https://www.instagram.com/brooksbell/ Website: https://leadfrombehind.org/ Shout Outs:Colorectal Cancer Alliance: https://colorectalcancer.org/Brooks Bell Inc: https://www.brooksbell.com/ Worldclass Clothing Website: https://www.worldclassclothing.com/ Worldclass Clothing Instagram: https://www.instagram.com/worldclass_clothing/ Maximum Effort: https://www.maximumeffort.com/ Ryan Reynolds Rob McElhaneyZocDocs: https://www.zocdoc.com/AOL: https://www.aol.com/ The Awkward Conversation That Led to My Colon Cancer Diagnosis at Age 38: https://www.today.com/health/essay

Host Anthony Shop interviews the Honorable Jacques Pitteloud, Switzerland's Ambassador to the United States. Since his appointment in 2019, Ambassador Pitteloud has leveraged his extensive Foreign Service career since 1987, serving in diverse locations such as Saudi Arabia, Kenya, and Uganda. Pitteloud passionately discusses his mission to redefine perceptions of Switzerland. He underscores the robust economic and technological bonds between Switzerland and the U.S., underscoring the need to tailor communications for different cultural contexts.Addressing the evolving landscape of diplomacy, Pitteloud highlights his innovative use of social media platforms like Instagram and YouTube to foster engagement and transparency. Drawing from his leadership experience across organizations of varying scales, he advocates for public education as a tool against misinformation, emphasizing the importance of trust in leadership.Takeaways:Embrace Social Media: Leaders should be willing to leverage social media platforms like Instagram, Twitter, and YouTube to communicate their messages effectively. While there's a risk, approaching it with positivity and humor can significantly enhance engagement and brand image.Adapt Communication Style: It is crucial to understand and adapt to different communication styles based on cultural and linguistic contexts. Tailoring your message to fit the audience's expectations can build stronger connections and trust.Trust Your Team: Building trust within your team is essential. Start by assuming that your team members are competent and letting them do their jobs. Micromanaging can stifle creativity and productivity.Stay Educated: Continuous learning is vital for effective leadership. Regularly reading and staying informed about industry trends, history, and current events can provide a deeper understanding and better decision-making.Balance Personal and Professional Brands: Authenticity in leadership can be enhanced by blending personal passions and professional responsibilities wisely. Sharing personal interests or hobbies can make leaders more relatable and approachable.Address Misinformation Strategically: Given the rise of misinformation, it is vital to educate your audience and provide well-analyzed, contextually rich information. Immediate responses are less valuable than meaningful interpretations of events.Lead with Humor and Positivity: Humor and positivity in communication can make leaders more approachable and their messages more memorable. Self-deprecating humor, in particular, helps create a connection without offending others.Quote of the Show:"There are so many embassies, so many countries vying for two minutes of attention from decision-makers. How do you distinguish yourself from the crowd? If social media is a means to achieve that, as long as it remains nice, decent, and sometimes even funny— why not? So, we made the video, and suddenly it was reaching hundreds of thousands. There were a few other instances, and then there was the Instagram thing. On We Are The Embassy of Switzerland, which I never thought would reach the 3.4 million mark. I mean, if Kim Kardashian needs some paying advice from me, she can call me."Links:LinkedIn: https://www.linkedin.com/in/jacques-pitteloud-83621a10/ Website: https://www.eda.admin.ch/eda/de/home.html Shout Outs:Marcellus Rolle: https://www.linkedin.com/in/marcellus-rolle-116a432/ Swiss Impact USA: https://swissimpactusa.com/ Washington Post Article Featuring Ambassador Pitteloud’s Bird Painting: https://www.washingtonpost.com/dc-md-va/2021/01/03/painted-bunting-great-falls-bird-watchers/Switzerland's (not Sweden's) Impact in the United States Video: https://www.youtube.com/watch?v=pz_5V6DyEdM&t=9s Wall Street Journal: https://www.wsj.com/ 

Today, we are honored to host Dr. E. Anders Kolb, President and CEO of The Leukemia & Lymphoma Society (LLS).With a distinguished background as a pediatric hematologist oncologist, Dr. Kolb's journey is intertwined with a deeply personal commitment—fueled by his wife's battle with follicular lymphoma—to eradicating these diseases. Today, he leads LLS with a vision that combines compassionate patient care with pioneering research.In this episode, Dr. Kolb shares his insights on fostering community engagement, driving scientific innovation, and advocating for health equity. His leadership style, marked by empathy and a steadfast dedication to improving patient outcomes, underscores his role in guiding one of the most influential organizations in cancer research and patient support.Takeaways:Embrace a Learner's Mindset: Always approach new situations with a willingness to learn, listen before acting, and consider experts' opinions. This mindset fosters continuous growth and effective problem-solving.Understand the Business: Take the time to deeply understand the business operations and challenges, even if it requires a significant investment of time, such as through a listening tour or similar initiative.Stay Connected to the Mission: Ensure that all team members remain focused on the organization's mission. Start meetings with a "mission moment" to ground everyone in the purpose of their work, which can keep the team inspired and aligned.Advocate for Patients and Families: As a healthcare organization, always prioritize the needs of patients and families in your initiatives. This strengthens any organization's credibility and trustworthiness and ensures that efforts are patient-centered.Inspire Through Communication: Use empathy in your interactions to connect emotionally with your team and motivate them. Sharing patient stories and emphasizing the impact of their work can enhance commitment and drive.Lead by Example: Demonstrate humility and a willingness to learn from others, regardless of your position. This leadership style fosters a collaborative environment and encourages others to adopt a similar approach.Solve the Big Problems: Lean into the challenges faced by the community you serve. Collect stories and data to identify systemic issues and work collaboratively to find meaningful solutions. This approach ensures that the organization addresses the root causes of problems effectively.Quote of the Show: "In our company meetings, we always start with a mission moment, grounding ourselves in the patient experience and celebrating exciting innovations from our research funding. This ensures everyone is present, inspired, and ready to dive into our work."Links:LinkedIn: https://www.linkedin.com/in/e-anders-kolb-md-5508a7a/ Website: https://www.lls.org/ Shout Outs:Nemours Children’s Health: https://www.nemours.org/ Sidney Kimmel Medical College: https://www.jefferson.edu/academics/colleges-schools-institutes/skmc.htmlDelaware Today: https://delawaretoday.com/ Philadelphia Magazine: https://www.phillymag.com/ SEMA: https://sites.sema.org/awards/award_sema_news_articles.php Fast Company: https://www.fastcompany.com/ AKACA: https://advocacy.lls.org/a/akaca Myeloma Link: https://www.lls.org/myeloma-linkLLS PedAL: https://www.lls.org/dare-to-dream/pedal FDA: https://www.fda.gov/ 

In this episode, host Anthony Shop introduces Bryan Corbett, President and CEO of MFA, the voice of the global alternative investment industry. The conversation explores Bryan's extensive background in both public and private sectors, including his tenure at the Carlyle Group and his role in the George W. Bush administration. Key topics include the significance of alternative investments, MFA's approach to member engagement, effective communication strategies, and leveraging social media. Bryan also shares insights on leadership philosophy, teamwork, and accountability, offering valuable lessons for leaders on internal and external influence, underscored by the importance of clear goals and consistent communication.Takeaways:Effective Communication: Emphasize the importance of clear and focused communication, both internally within the organization and externally with stakeholders. This includes tailoring messages for different audiences and ensuring they are concise and relevant.Member Engagement: Develop a coverage model where each member is assigned an executive responsible for maintaining the relationship. This personalized approach ensures members feel valued and addresses their specific needs.Proactive Media Strategy: Highlight the shift from a reactive to a proactive media strategy, stressing the importance of conveying the industry’s message first, building media relationships, and preparing for TV appearances with clear, simple messages.Utilizing Social Media: Illustrate the significance of using LinkedIn for outreach and communication to maintain relationships and share key content effectively.Goals and Accountability: Establish clear, organization-wide goals that cascade to individual teams, fostering alignment, accountability, and performance tracking. This practice was essential for building trust and ensuring focus on shared objectives.Team Collaboration and Leadership: Leverage team input and foster a collaborative environment in leadership style. Recognizing the value of collective insights, empowerment of the team drives better decision-making.Adapting Practices from Other Industries: Implement a coverage model borrowed from investment banks to enhance member engagement. This adaptability demonstrates the importance of learning from other industries' practices and customizing them to fit organizational needs.Quote of the Show:"Whenever there's skepticism, you have to address it. It's not just about having a good story; you need the data and research to back it up." Links:LinkedIn: https://www.linkedin.com/in/bryan-corbettWebsite: https://www.mfaalts.org/ Shout Outs:Carlisle: https://www.carlisle.com/ CNBC’s Squawkbox: https://www.cnbc.com/squawk-box-us/ Washington Post: https://www.washingtonpost.com/ Noah Theron: https://www.mfaalts.org/team/noah-theran/ President George W. BushThe White House: https://www.whitehouse.gov/ 

In this episode, Maya Ajmera, President and CEO of Society for Science and Executive Publisher of Science News, shares her inspiring journey. From founding the Global Fund for Children at just 23 years old to revitalizing Society for Science, Maya has pioneered impactful initiatives. This show highlights her role in establishing a vast grassroots network for vulnerable children, her strategic transformation of the Science News Media Group and her work ensuring a strong future for the Society’s world-class STEM competitions. Maya's leadership emphasizes the power of storytelling and community engagement in education and youth empowerment, offering valuable advice on fostering entrepreneurial spirit and leveraging storytelling for influence in leadership roles.Takeaways:Empower Your Team: Hire exceptionally smart people and give them the freedom and support to innovate. Allow them to bring their best ideas forward and give them opportunities to take initiative.Leverage Storytelling: Storytelling is a powerful tool for making connections and influencing others. Personal, relatable stories can build lasting connections and help convey your organization's mission and values.Promote Community Building: Actively reach out to and engage with your community members, whether alumni, employees, or partners. Building an organic, engaged community can lead to valuable collaborations and stronger support for your mission.Innovate Through Feedback: Listen attentively to your audience's needs and adapt your products and services accordingly. Engaging with your users, like teachers or students, can provide critical insights that drive innovation and improvement.Develop Young Talent: Create programs and opportunities to bring in and nurture young talent. Encouraging project-based learning and offering platforms for young people to showcase their skills can lead to the discovery and development of future leaders.Capitalize on Serendipity: Be open to opportunities that arise unexpectedly. Networking and building relationships in unconventional situations can lead to significant support and partnerships.Intrapreneurial Culture: Foster an intrapreneurial spirit within your organization. Encourage your team members to think like entrepreneurs, bring their ideas to the table, and drive projects that can transform and grow the organization.Quote of the Show:“Failure gives you more answers than you know. Science opened my mind to new ways of thinking about the world.”Links:Twitter: @mayaajmeraLinkedIn: https://www.linkedin.com/in/mayaajmera/ Personal Website: https://www.mayaajmera.com/ Company Website: https://www.societyforscience.org/ Shout Outs:The Global Fund for Children: https://globalfundforchildren.orgScience News Media Group: https://www.sciencenews.org/ Regeneron: https://www.regeneron.com/ Regeneron Science Talent Search: https://www.societyforscience.org/regeneron-sts/ Back to School: https://www.amazon.com/Back-School-Journey-Maya-AjmeraEvery Breath We Take: https://www.amazon.com/Every-Breath-We-TakeChildren from Australia to Zimbabwe: https://www.amazon.com/Children-Australia-Zimbabwe-Photographic-JourneyAmerican Academy of Arts and Sciences: https://www.amacad.org/National Science Board: https://www.nsf.gov/nsb/ Duke University: https://duke.edu/ The Aspen Institute: https://www.aspeninstitute.org/ Henry Crown Fellowship: https://www.aspeninstitute.org/programs/henry-crown-fellowship/ Echoing Green Fellowship: https://echoinggreen.org/fellowship/ Richard B. Fisher: Former Chairman of Morgan Stanley Dr. Prem Parkash SehgalDr. Vickers BurdettDr. Margaret HollydayJohn Hecklinger: Co-CEO of Global Fund for ChildrenHayley Roffey: Co-CEO of Global Fund for Children  Kennedy Odede: Founder and CEO of Shining Hope for CommunitiesMeg Garlinghouse: Vice President, Social Impact for LinkedIn Dr. Cheryl Dorsey: President of Echoing Green Wendy Young: President of Kids in Need of Defense 

Congressman and Chief Influencer Andy Kim was recently victorious in the NJ primary election for the United States Senate representing the Third Congressional District of New Jersey. Congratulations, Congressman Kim! In celebration of his achievement, we are pleased to revisit his insightful interview with our host, Anthony Shop, from earlier in the campaign season. As we approach Independence Day, it's inspiring to see leaders like Congressman Kim embodying the spirit of service and dedication to our nation.In this episode, Congressman Kim delves into his journey from serving in various government roles, including at the Pentagon and in Afghanistan, to campaigning for the United States Senate. As a career public servant and the first Democratic member of Congress of Korean descent, Congressman Kim emphasizes the importance of integrity, bipartisanship, and advocacy for democracy. He discussed his legal battle against New Jersey's 'county line' ballot system to promote fairness in elections. He also reflected on the personal and professional challenges faced when taking a stand against party norms. Highlighting the profound impact of his efforts to maintain the Capitol's dignity post-January 6th, Congressman Kim stresses the significance of authenticity and connecting with constituents through storytelling. He also delved into the critical need for leadership that embraces risk, engages with diverse perspectives, and is rooted in a commitment to public service and democratic values. Congressman Kim emphasized the power of showing up, engaging earnestly in both digital and physical spaces, and maintaining a commitment to service above self.Takeaways:Leaders should always remember they are part of something larger than themselves. Engaging in public service or contributing to communal goals can guide decisions and actions, fostering a holistic approach to leadership.In today's digital age, leaders need to be physically present and authentically engage through digital platforms. Direct access to social media allows leaders to showcase their genuine selves, building trust and rapport with their audience.A key characteristic of influential leaders is their ability to take calculated risks after considering all available information. This willingness to step into the unknown while being informed can lead to monumental changes and growth.Through storytelling, leaders can connect deeper, sharing personal motivations and beliefs. This cultivates a stronger, more personal connection with the audience, allowing leaders to communicate and inspire action effectively.Creating an environment where honest and diverse opinions are valued is crucial for leaders. This ensures a well-rounded understanding of situations and fosters a culture of openness and trust.Leaders must learn to be comfortable with discomfort to cultivate resilience and adaptability. This ability allows them to navigate challenges more effectively and take bold steps when needed.By recognizing and valuing the contributions of others, leaders can foster teamwork and collective success. Leadership is not about individual accolades but about collaboratively working towards common goals.Quote of the Show:“If you're only having comfortable conversations in life, it means you're not talking to everyone you should be talking to.” - Congressman Andy KimLinks:LinkedIn: https://www.linkedin.com/in/andy-kim-511969  Andy Kim for New Jersey (Website): https://www.andykim.com US Congress - Andy Kim: https://clerk.house.gov/members/K000394 Shout Outs:The Pentagon: https://www.defense.gov The U.S. Department of State: https://www.state.gov The White House National Security Council: https://www.whitehouse.gov/nsc The U.S. Military: https://www.usa.gov/us-military Behind the viral photo of Rep. Andy Kim: https://www.nbcnews.com/news/asian-america/behind-viral-photo-rep-andy-kim-cleaning-midnight-after-riots-n1253519 President Barack Obama on LinkedIn: https://www.linkedin.com/in/barackobama Susan Rice on LinkedIn: https://www.linkedin.com/in/amb-susan-rice General David H. Petraeus on LinkedIn: https://www.linkedin.com/in/davidpetraeus General John R. Allen: https://www.defense.gov/About/Biographies/Biography/Article/602794 

Authentic leadership originates from one's core character and values, which guide their actions and decisions. Embracing this approach enhances leadership effectiveness. It demands deep self-understanding and acceptance, as this authenticity steers our choices and inspires others.In our latest episode, Dr. Gregory Fowler, President of the University of Maryland Global Campus, joins host Anthony Shop to discuss how authenticity impacts leaders and allows us to create connections with our audiences. Tune in to discover how authenticity inspires us all to be positive influences and shape a future where genuine self-expression leads to greater empowerment.Takeaways:Lifelong learning and adapting to new challenges are important for any leader. Leaders should model this by continuously seeking new knowledge and encouraging a culture of ongoing education within their organizations.Learning practical skills can support any type of professional growth. These skills empower individuals to adapt, innovate, and excel in their careers, laying a solid foundation for long-term success and versatility in a dynamic work environment.Intentional and transparent educational design is crucial for success. By clearly communicating the objectives and benefits, individuals can understand the path to their goals.Be flexible and adaptable to meet the needs of diverse populations. This includes providing accommodations or flexibility as support.Social media platforms can be a valuable tool for sharing success stories and connecting with potential audiences. By elevating real experiences, institutions can inspire and motivate others.The traditional residential college experience is evolving, with more students seeking flexible, online, and competency-based education. Schools must adapt to this shift by offering programs that meet the needs of today's learners.Leadership is often influenced by personal experiences and the support of family and community. Leaders can draw strength and inspiration from their backgrounds and use these stories to connect with and inspire others.Quote of the Show: (Options)“I say that we have to be like Sherpas on a mountain. We have to be capable. We can't climb the mountain for you, but we can climb it with you.”Links:LinkedIn: https://www.linkedin.com/in/gregorywfowler/ UMGC Website: https://www.umgc.edu/ Shout Outs:Roy Romer: WGU PioneerMichael Okerlund Leavitt: Founder of WGUWGU: https://www.wgu.edu/Nathan Graw

In this compelling episode, we are joined by Cary Hatch, a revered entrepreneur and brand advocate who has transformed MDB Communications into an industry powerhouse and now serves as Senior Counsel at Hart. Cary shares her journey from purchasing her employer at age 30, to leading through numerous economic challenges, and building robust relationships. Recognized among the 100 most powerful people in Washington. She’s been named to the Washington Business Journal's Power 100 and is an American Advertising Federation Silver Medal honoree. Cary offers invaluable lessons in grit, leadership, and influence. From advising on managing corporate reputations to reflecting on the evolving role of consumers, Cary underscores the need for leaders to blend financial fluency with strategic communication to navigate today's complex business landscape. Tune in for a deep dive into the intersection of marketing, governance, and consumer engagement, and learn why having a communications expert on your board could be crucial for your brand's success.  Takeaways:Fear of failure is a very powerful feeling. Instead of letting it paralyze you, use it as fuel to propel yourself forward. Leveraging this fear can drive your determination and commitment to succeed against the odds.Give yourself permission to try, ask questions, and learn. Don't be afraid to step out of your comfort zone and seek new knowledge. Continuous learning and curiosity are crucial for personal and professional growth.Be fluent in the language you need to gain a seat at the table and be taken seriously. Understanding metrics, terms, topics, and even, “board speak” is essential to communicate the value of marketing and communications effectively. This fluency bridges the gap between marketers and others, fostering better collaboration.Overperform to ensure that you're memorable, and overdeliver to ensure that you're taken seriously. Exceeding expectations ensures that you stand out in your field and build a strong personal and professional reputation. Consistently delivering exceptional results will solidify your credibility and influence.Not everything important is measurable and not everything measurable is important. Focus on setting both hard and soft metrics to evaluate success comprehensively. Understand that qualitative impacts can be just as crucial as quantitative ones in driving long-term value.Know the intersection of your brand and your customers' needs, both internally and externally. Aligning your brand's values with the genuine needs and concerns of your audience builds trust and loyalty. Demonstrating this alignment through actions rather than mere statements is key to authenticity.Over-delivering for your customer fosters strong, lasting relationships. Going above and beyond in your service or product offerings can transform transactional interactions into loyal partnerships. Small, thoughtful actions that surprise and delight your customers leave a lasting positive impression.Quote of the Show:“For the people who are always told what they can't do, and then they prevail, that's what inspires me.” Links:Twitter: https://twitter.com/caryhatch LinkedIn: https://www.linkedin.com/in/caryhatch/ Personal Website: https://caryhatch.com/ Business Website: https://www.hartinc.com/ Shout Outs: Spencer Stuart: https://www.spencerstuart.comHarvard Business Review: https://hbr.org/ Edelman Trust Barometer: https://www.edelman.com/trust/trust-barometer RepTrack: https://www.reptrak.com/ Liz WaingerShelley Lazarus: Former Chairman of Ogilvy Mather Cricket Whitton: CEO of SpanxJohn Hedricks: Former Chairman of Discovery Inc. Ted Leonsis: CEO of Monumental Sports & EntertainmentKevin Plank: Founder and Executive Chairman of Under Armour

Allan Golston is the President of the United States Program at The Gates Foundation. The foundation is dedicated to advancing educational opportunities and ensuring equitable academic and economic outcomes for all students, particularly those from low-income backgrounds and students of color. Allan's unique leadership approach hinges on the power of influence through reciprocity, authenticity, and storytelling. In today's episode, Allan delves into his career journey from public accounting to philanthropy, the importance of building trusted partnerships, the evolution of leadership styles, and leveraging digital platforms like LinkedIn for reciprocal influence. Stay tuned to gain valuable insights on balancing data-driven decision-making with personal storytelling to drive impactful change and the importance of creating authentic connections in both personal and professional spheres.Takeaways:Treat leadership as a continuous practice, not a destination, and continuously strive for self-improvement. Allan Golston emphasizes that leadership is an ongoing process. He makes it a point to learn and grow each day, preparing to be even better the next day. This practice of self-reflection and ongoing improvement can help leaders stay dynamic, relevant, and effective.Be authentic in your leadership and influence based on genuine interactions rather than projecting a persona. Early in his career, Golston found that employers expected employees to project a certain persona or dress a certain way as part of instilling confidence in clients. However, as his career evolved, he realized that authenticity became crucial for effective leadership as his responsibilities grew. Leaders should focus on genuine connections and interactions, which build trust and authenticity.Embrace a two-way influence model. Listen and be open to being influenced while also trying to influence others. This influence needs to be reciprocal. Authentic listening and a willingness to be influenced are as important as trying to guide or direct others. This approach builds mutual respect and understanding.To drive meaningful impact, deeply understand your audience. This is crucial for making informed and impactful decisions. Leaders must invest time learning about their internal and external teams and stakeholders and broader audiences to tailor their actions and communications effectively.Aim to ensure equitable outcomes in your leadership practice and organizational goals. Leaders should prioritize creating inclusive environments and opportunities that benefit all, especially the underrepresented or marginalized groups.Openly share your personal stories and learn from the stories of others. This practice fosters a deeper connection and understanding within the team, helping to build a cohesive and empathetic workplace culture.Start interactions with personal concerns and show genuine interest in your team’s well-being. Instead of diving straight into work-related discussions, begin with personal conversations. Asking about someone's well-being or family circumstances shows empathy and builds a culture of care and support.Quote of the Show:“I fundamentally believe that influence has two key dimensions. Number one is that it has to be reciprocal. You have to be open to being influenced as much as you are trying to influence. The second is that you have to know when it’s best to influence directly or empower others to influence and carry the critical messages.” - Allan GolstonLinks:LinkedIn: https://www.linkedin.com/in/allan-golston Bill & Melinda Gates Foundation (Website): https://usprogram.gatesfoundation.org/Shout Outs:Stryker: https://www.stryker.com Harley-Davidson: https://www.harley-davidson.com Aspen Institute - The Henry Crown Fellowship Program: https://www.aspeninstitute.org/programs/henry-crown-fellowship The Robert Wood Johnson Foundation: https://www.rwjf.org The William Jewell College: https://www.jewell.edu John Lewis: https://www.britannica.com/biography/John-Lewis-American-civil-rights-leader-and-politician 

Max Friedman is the Co-Founder and CEO of Givebutter, an all-in-one nonprofit fundraising and CRM platform that has powered nearly $2 billion in donations. Having started the company in his college dorm room, Max's journey highlights the blend of self-taught technical skills and a mission-driven approach to make online giving fun, social, and transparent. In this episode, you’ll learn how Givebutter's unique branding and commitment to transparency have contributed to its success and how Max's leadership strategies, especially in a remote work environment, emphasize values and culture to drive impact and growth. Additionally, Max shares insightful advice on engaging the next generation of donors, adapting nonprofits to modern fundraising techniques, and the importance of building a strong team culture even when remote. Tune in to discover how Givebutter is revolutionizing the fundraising landscape and inspiring change across the nonprofit sector.Takeaways:Transparency should be a throughline in everything you do, from your mission to your operational policies. Ensure your team and customers have a clear view of your pricing, product roadmap, and internal guidelines. Implement transparent pricing models and make your company's mission and vision public. Consider making internal documents like handbooks and guides accessible to everyone, including potential new hires and the public.Even in a fully remote environment, creating a strong and cohesive culture is possible by establishing clear values, vision, and operational guidelines that everyone understands and adheres to. Develop a comprehensive handbook that includes your company’s mission, vision, values, and operational rules. Use this as a cornerstone to onboard new employees and to maintain cultural consistency.Personal connections can significantly enhance your fundraising efforts. Utilize peer-to-peer fundraising to tap into personal networks, making it easy for individuals to share your cause within their communities. Develop programs that encourage your supporters to become ambassadors for your nonprofit. Provide them with easy-to-use tools to share their experiences and solicit donations from their networks.Create a feedback loop where customer inputs are regularly collected, analyzed, and acted upon. Ensure they are communicated back to the customers once improvements are made. Implement a system to aggregate customer feedback and make it publicly accessible so that users can see the status of requested features or reported issues. Notify customers when their feedback has led to concrete changes or new features.Recognize that remote work requires flexibility and autonomy. Understand that employees value the ability to manage their schedules and workflows in a way that suits them best. Encourage flexible working hours and remote work options. Set clear expectations upfront about what remote work entails and provide support for employees to adapt to this mode of working.Utilize platforms like Slack to create interactive channels that mimic the social aspects of an in-person office. These channels can include common interests like pets, sports, and hobbies to foster connections. Create multiple Slack channels around different topics and encourage employees to join. Introduce standing social meetings where employees can connect informally.Building and maintaining personal relationships is critical in fundraising. A simple thank you call soon after a donation can significantly increase the likelihood of future donations. Implement a process where donors receive a personalized thank you call or message within 24 hours of their donation. Use this as an opportunity to build a genuine relationship rather than just an impersonal transaction.Quote of the Show:“Break through the noise and get the next generation of modern changemakers involved.”Links:LinkedIn: https://www.linkedin.com/in/maxfriedman1 Givebutter Website: https://givebutter.com Shout Outs:Forbes: https://www.forbes.com The George Washington University: https://www.gwu.edu Children's Miracle Network Hospitals: https://childrensmiraclenetworkhospitals.org The Nonprofit Marketing Summit: https://www.nonprofitmarketingsummit.org Bessemer Venture Partners (BVP) Forge: https://www.bvp.com Zilker Metropolitan Park: https://www.austintexas.gov/department/zilker-metropolitan-park The New England Patriots: https://www.patriots.com Tom BradyPatrick Mahomes

Shawn Martin is the Executive Vice President and CEO of the American Academy of Family Physicians (AAFP), a medical specialty organization representing 130,000 family physicians and medical students nationwide. In his role, Shawn provides strategic leadership to the AAFP and directs the mission-driven work of the nation's largest primary care organization. In this episode, Shawn shares his journey from being the son of a rural family physician to heading the AAFP, discusses the evolving role of leaders in the digital age, and explains his strategies for managing stakeholder dynamics and combating misinformation. Shawn also explains his innovative communication approaches, including using media ambassadors, and how he balances personal and professional branding on social media. Listen to gain insights into consistent and disciplined communication and the importance of being present and relevant as a leader in a digital world.Takeaways:Cultivate and train members within your organization to become media ambassadors. This strengthens your message through authentic, expert voices, enhancing brand presence and credibility.Establish a predictable communication rhythm with your team, board, and external stakeholders. This will build trust and ensure that your message is clear and cohesive across all channels.Leaders should engage in social media to authentically represent their brand and connect with their audience on a personal level.Promote and amplify expert voices within your field to position your organization as a reliable source of truth. This will counter misinformation and build public trust.Regular media training for your spokespeople can vastly improve their effectiveness in representing your brand accurately and positively in public forums.Whether it's celebrating new members or industry achievements, taking time to recognize and honor these moments fosters a positive organizational culture and strengthens community ties.Stay true to yourself and your organizational values while remaining relevant and engaged in the current discourse. This will humanize your brand and strengthen connections with your audience.Quote of the Show:“Leaders have to be relatable in the modern social media era. People want to know that you're not always scripted, and you're out there, you have opinions, and you're willing to engage in this public discourse that's taking place.” - Shawn MartinLinks:LinkedIn: https://www.linkedin.com/in/shawn-martin-a49b506 American Academy of Family Physicians (AAFP) - Website: https://www.aafp.org Shout Outs:Modern Healthcare: https://www.modernhealthcare.com The Hill: https://thehill.com Family Doctor: https://familydoctor.org JAMA Network: https://jamanetwork.com Adam Grant: https://adamgrant.net Kobe BryantJP Morgan: https://www.jpmorgan.com