The Responsibility to Influence: Insights from Nonprofit CEOs
In this special Chief Influencer Power Breakfast episode, Anthony moderates a dynamic panel featuring five powerhouse nonprofit CEOs. Together, they explore how leaders can harness the power of personal branding to amplify their missions and drive greater impact.
You'll hear real-world strategies and inspiring stories from:
đź“Ś Steve Schwab (Elizabeth Dole Foundation)
đź“Ś Jean Accius (Creating Healthier Communities)
📌 Katie Schubert (Society for Women’s Health Research)
đź“Ś Jennifer Sirangelo (Points of Light)
đź“Ś Lidia Soto-Harmon (Student Conservation Association)
Discover practical tips for staying authentic, elevating others, and using social platforms to build influence. Whether you're leading a nonprofit or looking to grow your own leadership brand, this conversation will equip you with the insights to take the next step forward.
Takeaways:
- Start from Within: Make sure your internal team, staff, board, and volunteers understand and champion your mission. Internal alignment fuels external influence.
- Prioritize Authenticity: Share real, personal stories in your own voice. This helps build trust and deepens audience connection. Don’t be afraid to show who you are behind the title.
- Use Social Media Strategically: Even simple tactics like tagging people and using @ mentions can significantly expand your reach and engagement.
- Create a Posting Routine: Block small pockets of time, like at the airport or between meetings, to engage on platforms like LinkedIn. Consistency matters more than frequency.
- Leverage Visual Tools: Think creatively about how to drive connections. For example, use a LinkedIn QR code on your name badge to make networking easy and immediate.
- Elevate Others: Use your platform to spotlight team members, partners, and community leaders. Sharing the stage amplifies your mission and builds goodwill.
- Engage Without Overthinking: You don’t have to post every day. Commenting, liking, or resharing valuable content is just as impactful, and a great way to start building your presence.
Quote of the Show
- "It’s irresponsible for nonprofit leaders not to have a LinkedIn presence." — Steve Schwab
Links:
- Kathryn Godburn Schubert
- LinkedIn: https://www.linkedin.com/in/kathryn-godburn-schubert-07352a7/
- Website: https://swhr.org/
- Jean Accuius
- LinkedIn: https://www.linkedin.com/in/accius4/
- Website: https://chcimpact.org/
- Jennifer Sirangelo
- Lidia Soto-Harmon
- LinkedIn: https://www.linkedin.com/in/lidia-soto-harmon-a921a213/
- Website: https://thesca.org/
- Steven Schwab
Creators and Guests
Host
Anthony Shop
Anthony Shop believes in the power of people-centered branding and marketing to create a bright future. He chairs the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Anthony also is the Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, creative, and advertising. An enthusiastic presenter and teacher, he has led executive-level training for Amazon, PepsiCo, NASA, The British Embassy and the Bipartisan Policy Center. He has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times, “40 Under 40” by The Washington Business Journal, and Business Leader of the Year by the DC Chamber of Commerce. A former newspaper reporter, Anthony was the first new media professional elected to the National Press Club’s Board of Governors. He currently serves on the boards of Leadership Greater Washington and LearnServe International. He earned his MBA from The George Washington University School of Business, where he teaches as an adjunct lecturer.
Producer
Robert Krueger
Robert is an Executive Director for The Communications Board, an organization with the mission of providing high-quality professional development for every communicator in every location. He is also the Global Lead for Partnership Communications at Gensler, the world’s largest architecture and design firm. Prior to his current role, he performed executive and CEO communications for Gensler, and was the senior director of public relations and social media at the Urban Land Institute. He obtained an MA in Communications and an MA in History from George Mason University. He did his undergraduate studies at the University of Missouri-Columbia. In addition, Robert has taught communications at universities including George Mason University, West Virginia University, and the University of Florida. Robert currently serves as Immediate-Past President for the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) -- the nonprofit’s largest chapter.