Silvia Taylor on Championing Science and Staying the Course - Chief Influencer - Episode # 086
In this episode of Chief Influencer host Anthony Shop sits down with Silvia Taylor, Executive Vice President, Chief Corporate Affairs and Advocacy Officer at Novavax, a leading biotechnology company.
Silvia shares her wealth of experience in marketing, communications, and branding within the healthcare industry. She takes us through her work in creating innovative marketing strategies, securing financing, and advancing groundbreaking products like inhaled insulin and flu vaccines.
Silvia also dives into Novavax’s swift development of a COVID-19 vaccine, underscoring the importance of clear, consistent messaging and combating misinformation in the healthcare space. She discusses the need for tailored communication for diverse audiences, the role of effective internal communication, and the significant impact of mentorship in her career. Silvia wraps up by looking ahead to the future of healthcare, highlighting the importance of industry preparedness and collaboration for overcoming global health challenges.
Takeaways:
- Stay Consistent with Messaging: The importance of maintaining a consistent message across all communication channels cannot be overstated. A consistent message builds trust among stakeholders—employees, consumers, investors, and the general public. It's vital to ensure that your team is on the same page and speaks with one voice.
- Understand Your Audience: Customizing your message for different audiences is key to effective communication. Know where your audience is coming from, what they need to hear, and what their concerns and fears might be. This enables you to tailor your message in a way that resonates with them.
- Harness the Power of Internal Communication: Your employees are your most important messengers. Equip them with the knowledge and understanding of the company’s mission, vision and values so they can effectively convey them externally. Internal communication is crucial for aligning the team and ensuring consistent external communication.
- Embrace Change and Innovation: Introducing new and disruptive technologies requires clear and compelling communication. Articulate why the change is necessary and how it benefits both the organization and its stakeholders. Use innovative approaches to capture attention and convey your message.
- Leverage Diverse Perspectives: Diversity in thought, background, and experience enriches decision-making and problem-solving processes. Champion diverse voices within your organization to foster a more inclusive environment and generate comprehensive solutions.
- Address Misinformation Proactively: In an age of widespread misinformation, it’s vital to proactively communicate credible, science-backed information. Identify and address common misconceptions directly while staying true to your core message and values.
- Mentorship and Continuous Learning: Invest in mentorship programs to build the next generation of leaders. Mentor others by helping them identify and work on their career development goals. This not only helps individuals grow but also strengthens the organization as a whole by fostering a culture of continuous learning and growth.
Quote of the Show:
- “Consistency in message builds trust, even in times of rapid change. Stay the course, at the end of the day we’re championing science and we’re championing the things people can do to keep themselves and their loved ones well.”
Links:
- LinkedIn: https://www.linkedin.com/in/silviabtaylor/
- Website: https://www.novavax.com/
Creators and Guests
Host
Anthony Shop
Anthony Shop believes in the power of people-centered branding and marketing to create a bright future. He chairs the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Anthony also is the Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, creative, and advertising. An enthusiastic presenter and teacher, he has led executive-level training for Amazon, PepsiCo, NASA, The British Embassy and the Bipartisan Policy Center. He has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times, “40 Under 40” by The Washington Business Journal, and Business Leader of the Year by the DC Chamber of Commerce. A former newspaper reporter, Anthony was the first new media professional elected to the National Press Club’s Board of Governors. He currently serves on the boards of Leadership Greater Washington and LearnServe International. He earned his MBA from The George Washington University School of Business, where he teaches as an adjunct lecturer.
Producer
Robert Krueger
Robert is an Executive Director for The Communications Board, an organization with the mission of providing high-quality professional development for every communicator in every location. He is also the Global Lead for Partnership Communications at Gensler, the world’s largest architecture and design firm. Prior to his current role, he performed executive and CEO communications for Gensler, and was the senior director of public relations and social media at the Urban Land Institute. He obtained an MA in Communications and an MA in History from George Mason University. He did his undergraduate studies at the University of Missouri-Columbia. In addition, Robert has taught communications at universities including George Mason University, West Virginia University, and the University of Florida. Robert currently serves as Immediate-Past President for the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) -- the nonprofit’s largest chapter.