Leading with Openness: The Power of Listening and Clarity in Leadership | Tim Coetzee
How can one leader spark meaningful change in science, policy, and people's lives—all at once?
In this powerful interview, Dr. Tim Coetzee, President and CEO of the National Multiple Sclerosis (MS) Society, shares insights from his remarkable journey in MS research and advocacy. With decades of experience, Dr. Coetzee reflects on the evolution of MS diagnosis and treatment, highlighting how cutting-edge science and improved therapies have dramatically transformed patient outcomes.
Beyond the lab and policy rooms, Dr. Coetzee emphasizes the critical role of communication—how clear, consistent messaging and compelling storytelling are essential tools in leadership and advocacy. Whether speaking to policymakers, scientists, or the general public, he explains how tailoring the message builds trust and drives change.
He also opens up about his leadership philosophy, stressing the importance of transparency, creating a safe space for feedback, and empowering teams to lead with purpose. A strong advocate for using professional platforms like LinkedIn, Dr. Coetzee offers practical advice on how leaders can use digital communication to amplify their mission.
At its core, the interview is a reflection of Dr. Coetzee’s belief in using influence for good—and his call for others to do the same.
Takeaways:
- Curiosity and a willingness to learn fuel career growth: Openness to new experiences and risks leads to meaningful opportunities.
- Clear communication and storytelling strengthen leadership: Strong narratives align teams and inspire diverse audiences.
- Consistent messaging builds trust and clarity: A unified message across audiences maximizes impact and understanding.
- Psychological safety encourages openness and trust: Safe environments foster honest dialogue and collaboration.
- Strategic use of LinkedIn amplifies influence: Purposeful, mission-driven content extends reach and engagement.
- Personal and professional experience build authenticity: Combining expertise with personal stories deepens credibility.
- Transparency and vulnerability strengthen influence: Honest leadership creates trust and authentic relationships.
Quote of the Show:
- "As a leader, it's crucial to be open, listen, and create space for others. We’re doing hard work, and if you come in thinking you have all the answers, it simply won’t work—especially in today’s world. While listening and creating opportunities is key, clarity is also essential at the right moments."
Links:
- LinkedIn: https://www.linkedin.com/in/timcoetzee/
- Website: https://www.nationalmssociety.org/
Shout Outs:
- Joyce Nelson
- Nancy Duarte
Creators and Guests
Host
Anthony Shop
Anthony Shop believes in the power of people-centered branding and marketing to create a bright future. He chairs the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Anthony also is the Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, creative, and advertising. An enthusiastic presenter and teacher, he has led executive-level training for Amazon, PepsiCo, NASA, The British Embassy and the Bipartisan Policy Center. He has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times, “40 Under 40” by The Washington Business Journal, and Business Leader of the Year by the DC Chamber of Commerce. A former newspaper reporter, Anthony was the first new media professional elected to the National Press Club’s Board of Governors. He currently serves on the boards of Leadership Greater Washington and LearnServe International. He earned his MBA from The George Washington University School of Business, where he teaches as an adjunct lecturer.
Producer
Robert Krueger
Robert is an Executive Director for The Communications Board, an organization with the mission of providing high-quality professional development for every communicator in every location. He is also the Global Lead for Partnership Communications at Gensler, the world’s largest architecture and design firm. Prior to his current role, he performed executive and CEO communications for Gensler, and was the senior director of public relations and social media at the Urban Land Institute. He obtained an MA in Communications and an MA in History from George Mason University. He did his undergraduate studies at the University of Missouri-Columbia. In addition, Robert has taught communications at universities including George Mason University, West Virginia University, and the University of Florida. Robert currently serves as Immediate-Past President for the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) -- the nonprofit’s largest chapter.
