In this special episode of Chief Influencer, Rober Krueger, Executive Director of The Communications Board joins the show to highlight some of the key insights and common threads that our amazing guests have shared in their conversations with Host Anthony Shop. We hope you enjoy this curated selection of moments from each of our first twenty episodes!
- Take a hands-on approach to your social media presence and activity. Avoid simply handing over the keys to someone else. By logging in, liking, and engaging personally, you can maintain authenticity and connect with your audience.
- The message is just as important as the medium. Leaders should tailor their message according to what each group of stakeholders needs.
- “It's important for people to have a sense of the ability to reach their government, to reach levers of whatever degree of power and to actually have an interaction there” - Rob Sand
- As noted by Secretary Tony Woods, to reach veterans where they are and to make the term “veteran” more representative of the full breadth of servicemen and women in this country, it is important to tell a broader range of stories that better reflect the experiences of everyone that has served. This lesson can apply to other communities as well.
- “It's not just a numbers game, it's also a quality game” - Katie Harbath
- “We were kids of immigrants yesterday. We're kids of immigrants today, and we'll be kids of immigrants tomorrow. We knew that wouldn't change.” - Daniel Buezo. For Daniel and his team, this quote signifies the pride they have in identifying as the children of immigrants. They embrace this fact, regardless of the highs and lows, because it is part of what makes them unique.
- Put faith in people who society may have left behind. Your feelings towards someone should not be based entirely on the worst thing they’ve done, nor should they be based entirely on the best deed they’ve ever performed.
- “I believe the best way to influence either in a small way or in a large way, is to approach everything with a servant's heart.” - Sharon McBride
- The keys to making a difference are identifying the key “protagonists” and leaders within a community or group, understanding the different influential nodes within the community where these leaders cross paths, and discovering which specific levers can be used to result in different behavioral outcomes.
Listen to the Full Episodes: https://www.chiefinfluencer.org/episodes
Creators and Guests
Anthony Shop believes in the power of people-centered branding and marketing to create a bright future. He chairs the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Anthony also is the Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, creative, and advertising. An enthusiastic presenter and teacher, he has led executive-level training for Amazon, PepsiCo, NASA, The British Embassy and the Bipartisan Policy Center. He has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times, “40 Under 40” by The Washington Business Journal, and Business Leader of the Year by the DC Chamber of Commerce. A former newspaper reporter, Anthony was the first new media professional elected to the National Press Club’s Board of Governors. He currently serves on the boards of Leadership Greater Washington and LearnServe International. He earned his MBA from The George Washington University School of Business, where he teaches as an adjunct lecturer.
Robert is an Executive Director for The Communications Board, an organization with the mission of providing high-quality professional development for every communicator in every location. He is also the Global Lead for Partnership Communications at Gensler, the world’s largest architecture and design firm. Prior to his current role, he performed executive and CEO communications for Gensler, and was the senior director of public relations and social media at the Urban Land Institute. He obtained an MA in Communications and an MA in History from George Mason University. He did his undergraduate studies at the University of Missouri-Columbia. In addition, Robert has taught communications at universities including George Mason University, West Virginia University, and the University of Florida. Robert currently serves as Immediate-Past President for the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) -- the nonprofit’s largest chapter.