Bryan Corbett on Data-Driven Storytelling in Leadership - Chief Influencer - Episode # 60
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Bryan Corbett on Data-Driven Storytelling in Leadership - Chief Influencer - Episode # 60

In this episode, host Anthony Shop introduces Bryan Corbett, President and CEO of MFA, the voice of the global alternative investment industry. The conversation explores Bryan's extensive background in both public and private sectors, including his tenure at the Carlyle Group and his role in the George W. Bush administration. 

Key topics include the significance of alternative investments, MFA's approach to member engagement, effective communication strategies, and leveraging social media. Bryan also shares insights on leadership philosophy, teamwork, and accountability, offering valuable lessons for leaders on internal and external influence, underscored by the importance of clear goals and consistent communication.

Takeaways:
  • Effective Communication: Emphasize the importance of clear and focused communication, both internally within the organization and externally with stakeholders. This includes tailoring messages for different audiences and ensuring they are concise and relevant.
  • Member Engagement: Develop a coverage model where each member is assigned an executive responsible for maintaining the relationship. This personalized approach ensures members feel valued and addresses their specific needs.
  • Proactive Media Strategy: Highlight the shift from a reactive to a proactive media strategy, stressing the importance of conveying the industry’s message first, building media relationships, and preparing for TV appearances with clear, simple messages.
  • Utilizing Social Media: Illustrate the significance of using LinkedIn for outreach and communication to maintain relationships and share key content effectively.
  • Goals and Accountability: Establish clear, organization-wide goals that cascade to individual teams, fostering alignment, accountability, and performance tracking. This practice was essential for building trust and ensuring focus on shared objectives.
  • Team Collaboration and Leadership: Leverage team input and foster a collaborative environment in leadership style. Recognizing the value of collective insights, empowerment of the team drives better decision-making.
  • Adapting Practices from Other Industries: Implement a coverage model borrowed from investment banks to enhance member engagement. This adaptability demonstrates the importance of learning from other industries' practices and customizing them to fit organizational needs.

Quote of the Show:
  • "Whenever there's skepticism, you have to address it. It's not just about having a good story; you need the data and research to back it up." 

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Creators and Guests

Anthony Shop
Host
Anthony Shop
Anthony Shop believes in the power of people-centered branding and marketing to create a bright future. He chairs the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Anthony also is the Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, creative, and advertising. An enthusiastic presenter and teacher, he has led executive-level training for Amazon, PepsiCo, NASA, The British Embassy and the Bipartisan Policy Center. He has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times, “40 Under 40” by The Washington Business Journal, and Business Leader of the Year by the DC Chamber of Commerce. A former newspaper reporter, Anthony was the first new media professional elected to the National Press Club’s Board of Governors. He currently serves on the boards of Leadership Greater Washington and LearnServe International. He earned his MBA from The George Washington University School of Business, where he teaches as an adjunct lecturer.
Amanda Goyette
Producer
Amanda Goyette
Amanda loves bringing people's visions to life through podcasting!
Robert Krueger
Producer
Robert Krueger
Robert is an Executive Director for The Communications Board, an organization with the mission of providing high-quality professional development for every communicator in every location. He is also the Global Lead for Partnership Communications at Gensler, the world’s largest architecture and design firm. Prior to his current role, he performed executive and CEO communications for Gensler, and was the senior director of public relations and social media at the Urban Land Institute. He obtained an MA in Communications and an MA in History from George Mason University. He did his undergraduate studies at the University of Missouri-Columbia. In addition, Robert has taught communications at universities including George Mason University, West Virginia University, and the University of Florida. Robert currently serves as Immediate-Past President for the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) -- the nonprofit’s largest chapter.