Ati Williams & Jess Banks on Renovating Representation in Media - Chief Influencer - Episode # 020
Ati Williams and Jess Banks are Co-Hosts of the wildly popular Netflix series, Hack My Home. Ati is the Principal at Honeycomb Residential, a remodeling company that functions as both designer and general contractor to help clients create a comfortable, personal, and functional home or business, to nurture their own unique “honeycomb”; Ati is also the Principal Broker at DC Home Buzz. Jess is the CEO and Founder of RockPaperRobot, a kinetic furniture company that transforms traditionally static furniture into interactive objects. Ati and Jess join Host Anthony Shop to discuss the work that great leaders put in behind the scenes, the benefits of involving multiple perspectives in decision-making, and the importance of representation and role models in media today.
Takeaways:
- When approaching complex problems, it’s best to include a wide range of perspectives that will each consider certain aspects more closely and aid in developing a holistic solution that addresses multiple issues simultaneously. For example, when brainstorming ideas for a certain space on the show, Ati thought about it from a top-down view in two dimensions, Jess’s approach was analytical and calculating, Brooks thought in “5D”, and Mikel explored concepts from a visual and textual perspective.
- While the ideation and decision-making process may appear quick and straightforward on TV, the concepts created are actually the product of a lot of effort behind the scenes that is edited out. Don’t expect great ideas to appear out of nowhere whenever you need them, life isn’t a well-edited montage.
- Don’t let the obsession with perfection stop you from starting a project and accomplishing the 85% of it that is enough to make the desired outcome. Getting 85% of something done is more important than figuring out how to attain the final 15% before you’ve even started working on the first 1%.
- Embrace what makes you uniquely you. While plenty of other people are out there with similar roles and in similar industries, what part of your identity or personality makes you stick out. While this may seem overwhelming to some leaders, knowing who you are and sharing that with others is important to building influence.
- Use your platform to be the source of inspiration you wish you could have looked up to. Others out there need to see and hear that someone like them can be successful and is willing to help them navigate their way up.
- If you are trying to share a message that you don’t believe in or promote it through channels and formats that don’t feel natural to you, this can become a huge burden. Be genuine in what you say and share things how you share them, that will lead to a greater impact.
Quote of the Show:
- “The thing that kept us going was knowing that there were young girls and young Black girls out there who needed to see themselves reflected in the things they’re interested in.” - Ati Williams
- “A little bit of red lipstick in the same sentence as construction can go a long way.” - Jess Banks
Ati’s Links:
- LinkedIn: https://www.linkedin.com/in/ati-okelo-williams-39270b7/
- Twitter: https://twitter.com/DChomebuzz
- Honeycomb website: https://www.heyhoneycomb.com/
Jess’s Links:
- LinkedIn: https://www.linkedin.com/in/jessica-banks-04262a7/
- Twitter: https://twitter.com/RockPaperRobot
- RockPaperRobot website: https://rockpaperrobot.com/
Creators and Guests
Host
Anthony Shop
Anthony Shop believes in the power of people-centered branding and marketing to create a bright future. He chairs the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Anthony also is the Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, creative, and advertising. An enthusiastic presenter and teacher, he has led executive-level training for Amazon, PepsiCo, NASA, The British Embassy and the Bipartisan Policy Center. He has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times, “40 Under 40” by The Washington Business Journal, and Business Leader of the Year by the DC Chamber of Commerce. A former newspaper reporter, Anthony was the first new media professional elected to the National Press Club’s Board of Governors. He currently serves on the boards of Leadership Greater Washington and LearnServe International. He earned his MBA from The George Washington University School of Business, where he teaches as an adjunct lecturer.
Guest
Ati Williams
Co-Host of Hack My Home on Netflix. Principal at Honeycomb Residential, a remodeling company that functions as both designer and general contractor to help clients create a comfortable, personal, and functional home or business, to nurture their own unique “honeycomb”; Ati is also the Principal Broker at DC Home Buzz.
Guest
Jess Banks
Co-Host of Hack My Home on Netflix. CEO and Founder of RockPaperRobot, a kinetic furniture company that transforms traditionally static furniture into interactive objects.
Producer
Robert Krueger
Robert is an Executive Director for The Communications Board, an organization with the mission of providing high-quality professional development for every communicator in every location. He is also the Global Lead for Partnership Communications at Gensler, the world’s largest architecture and design firm. Prior to his current role, he performed executive and CEO communications for Gensler, and was the senior director of public relations and social media at the Urban Land Institute. He obtained an MA in Communications and an MA in History from George Mason University. He did his undergraduate studies at the University of Missouri-Columbia. In addition, Robert has taught communications at universities including George Mason University, West Virginia University, and the University of Florida. Robert currently serves as Immediate-Past President for the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) -- the nonprofit’s largest chapter.