Washington is the epicenter of influence — in the U.S. and around the world.
 

Chief Influencer® shines a spotlight on the leaders who know how to break through the noise in today’s fragmented communications landscape. In partnership with The George Washington University College of Professional Studies and The Communications Board, Social Driver created Chief Influencer® to celebrate these changemakers and explore how they lead, inspire, and influence others.

In candid conversations with changemakers across sectors, host Anthony Shop explores what it takes to lead effectively, communicate with impact, and earn the title of Chief Influencer®.
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#110

Check Your Title at the Door: Rethinking Influence in Philanthropy | Tiffany Benjamin

Tiffany Benjamin, CEO of the Humana Foundation, founding partner of Face The Fight, and one of TIME's 100 most influential philanthropists, shares her unexpected journey from Harvard Law School to leading a major philanthropic foundation — a path shaped by lived experience, deep listening, and a passion for community. We explore how early moments, like volunteering with seniors as a youth, continue to influence her approach to leadership and social impact. Tiffany reflects on what it means to leave your title at the door, the surprising power of sitting in the back of the room, and how true influence is rooted in curiosity and co-creation. From building intergenerational programs to reshaping how we serve communities, Tiffany’s insights are both personal and profoundly actionable. Whether you're a leader, changemaker, or simply curious about what it means to make a difference, this episode is for you. Takeaways: Shaping Health Equity: Tiffany is pioneering health equity by mobilizing funding, partnerships, and research aimed at tackling the root causes of poor health. This includes a holistic approach to nutrition, emotional well-being, disaster recovery, and resource deployment. Value of Curiosity: Tiffany’s journey highlights the importance of curiosity. Her career path shifted dramatically because she was curious about the foundation work at Eli Lilly. Curiosity can open new career opportunities and lead to fulfilling roles that align with your passion and values. Community Listening: The Humana Foundation emphasizes community listening. By creating a Senior Council of high school seniors and senior citizens, the foundation ensures their work is community-centered and relevant to the people they serve. Consider forming advisory groups with diverse perspectives to guide your projects. Empathy as Influence: Empathy is a powerful form of influence. Tiffany suggests that listening to people’s challenges and really understanding their needs can drive meaningful change. Practice active listening and strive to connect with others on a deeper level to be a more effective leader. Accessibility in Processes: The open application process at the Humana Foundation is designed for transparency and respect for non-profits' time. It includes a short-form application and clear communication about acceptance or rejection. Make your processes transparent and provide clear feedback to foster trust and efficiency. Leave the Title at the Door:*Tiffany emphasizes the importance of humility and accessibility. By choosing to sit in the back of the room rather than the reserved front seat, she connects with people on a more personal level. Engage with people where they are, leave your title at the door, and be approachable. Use Digital Presence Authentically: Tiffany is hands-on with her LinkedIn presence to share her work and insights regularly. She combines personal elements (like her love for hats) with professional updates to maintain authenticity. Use social media platforms to share your story and mission, and be transparent and consistent in your communication. Quote of the Show: “I think you have to find spaces where you can leave your title at the door and be accessible to others. Personally, I have an aversion to sitting in the front row—I’d rather be alongside the people who are most impacted and who are driving real change. I believe you should always seek out those who know more than you, especially when it comes to the challenges and opportunities ahead.”  Links: LinkedIn: https://www.linkedin.com/in/tiffany-benjamin-0127893/  Website: https://www.humana.com/ 
#109

The Digital First Approach: Frederique Irwin on Reimagining Women's Historical Narratives

Frederique Irwin, President and CEO of the National Women’s History Museum, discusses her transformative vision for the museum to become a dynamic, digital-first institution reaching audiences nationwide. She reflects on her diverse career, starting from founding 'herCorner' to leading impactful initiatives at the Sorenson Impact Center. Fred highlights the significance of empowering women and her unexpected yet strategic move into nonprofit leadership. The conversation also covers the museum's advocacy for the Smithsonian’s New Women's History Museum on the National Mall, their digital-first strategy, and the campaign 'She’s Not a Footnote and Neither Are You.' The interview underscores the importance of storytelling, authenticity, and adapting to market needs as vital components of influence. Takeaways: Simplify Your Message: As Frederique shared, her mother taught her to make complex stories accessible. Translate complex information into simple, relatable terms that your audience can easily understand and engage with. Embrace a Digital-First Approach: The National Women's History Museum has successfully adopted a digital-first strategy, making their content accessible online. This is critical for reaching a broad audience, especially in today's digital age. Test and Iterate: Before committing to a complete overhaul (like a new website), test smaller initiatives to see how your audience responds. Frederique emphasized the importance of trying out different ideas and gradually amplifying what works. Focus on Authentic Storytelling: Authenticity is key. Frederique’s strategy involves consistent storytelling centered around women’s achievements. Real stories resonate more with audiences compared to generic, heavily messaged content. Know Your Audience: Identify and prioritize your primary audience to maximize impact. For the National Women’s History Museum, the focus is on educators and students, both inside and outside the classroom. Use Contemporary Campaigns: The 'She’s Not a Footnote' campaign highlights the importance of making historical content relevant and engaging today. Find creative and modern ways to package and present your content to maintain relevance. Listen to the Market: Pay attention to your audience’s feedback and be willing to adapt your strategies based on market responses. This iterative approach is fundamental in entrepreneurship and critical in ensuring your efforts align with audience needs. Quote of the Show: "I stay aligned with what feels genuine, keeping my message focused on women and making sure that comes through clearly on LinkedIn and social media." Links: LinkedIn: https://www.linkedin.com/in/frederiquecirwin/  Website: https://www.womenshistory.org/ 
#108

Empowering Members to Lead in Their Communities | Matt Haller

Matt Haller, President and CEO of the International Franchise Association, shares his thoughtful and consistent approach to member engagement, both within his team and across his organization’s national network. From recognizing the power of elevating member voices through authentic storytelling, Matt shares how he positions people as the most valuable influencers. Takeaways: Hire a Great Team and Empower Them: As a leader, it's important to hire a talented team and then give them the space to excel. Provide guidance but avoid micromanaging to foster creativity and independence within the team. Always Follow Up: Responsiveness and consistent follow-up are crucial, especially in a service-oriented organization. This promotes reliability and trust both internally with your team and externally with clients or members. Build a Unified Team: Ensure that everyone on your team understands the common goal. Different skills and styles are valuable, but alignment on what the organization is trying to achieve is essential for collective success. Make Clear and Direct Requests: When engaging with stakeholders, whether in advocacy or business, make sure to establish a connection and clearly articulate your ask. This enhances the effectiveness of your communication efforts. Use Challenges as Motivators: Leverage crises or significant policy issues as opportunities to galvanize your team and membership. This can help highlight the importance of engagement and shared goals. Tell Your Story: Authentic storytelling from members or stakeholders is highly effective. Personal stories resonate more and help build trust and influence in various audiences. Embrace Change and Innovation: Trade associations and organizations should be forward-thinking about utilizing technology and data. Embrace change and continuously look for ways to innovate and grow, whether through strategic acquisitions or other means. Quote of the Show: “We have 800,000 of them in franchising...small businesses are the most trusted institutions in America.” Links: LinkedIn: https://www.linkedin.com/in/matthewhaller/  Website: https://www.franchise.org/ 
#107

Rob Sand on Communication & Transparency in Government (Re-Air)

Rob Sand is the 33rd State Auditor of Iowa, known for his commitment to transparency, accessibility, and accountability in government. Elected in 2018, Sand previously served as Iowa’s Chief Public Corruption Prosecutor, where he led the investigation into the largest lottery rigging scheme in American history. He emphasizes the importance of being accessible to constituents through initiatives like Transparency Tuesdays, a weekly Facebook Live series where he directly engages with the public. Sand’s approach challenges traditional political norms by promoting openness and demystifying government processes. In this conversation, he also reflects on his career journey, discusses his book The Winning Ticket, and underscores the importance of clear communication and public trust in governance. At the core of his philosophy is a belief in working with anyone to do good and upholding integrity in public service. Takeaways: Constituent Influence Challenges: As an elected official, Rob must influence everyday people to create meaningful impact. This is increasingly difficult due to rising partisanship and the weakening of traditional political coalitions. Government Transparency Education: Rob provides an open look into how state government works. He educates the public about his role as state auditor and broader government functions. Statewide In-Person Engagement: Rob connects with Iowans by visiting all 100 county seats. These face-to-face conversations build trust and allow him to hear concerns directly. Direct Social Media Use: Rob actively manages his own social media accounts. This personal touch enhances authenticity and keeps constituents informed and engaged. Weekly Facebook Live Updates: Every Tuesday evening, Rob hosts “Transparency Tuesdays” on Facebook Live. He highlights his recent work and answers questions from viewers. Authentic Public Presence: Unlike many public figures who fear live interactions, Rob embraces them. His unfiltered approach resonates with people who value honesty and accessibility. Breaking Down Barriers: Rob uses social media to bridge the gap between government and citizens. This invites Iowans into meaningful dialogue and helps build community. Sharing Innovative Practices: Rob identifies effective practices from across counties and shares them statewide. He values practical solutions over partisanship, ensuring good ideas reach everyone. Quote of the Show: “It's important for people to have a sense of the ability to reach their government, to reach levers of whatever degree of power and to actually have an interaction there” Links: Twitter: https://twitter.com/RobSandIA   Instagram: https://www.instagram.com/robsandia/   Facebook: https://www.facebook.com/robsandia/  LinkedIn: https://www.linkedin.com/in/robsand1/   Website: https://robsand.com/   The Winning Ticket: https://a.co/d/c9xQN6w 
#106

Special Episode: Mayor Bowser - CitiesSpeak (Partnership)

We are thrilled to present a special co-promotion episode, bringing you a fantastic discussion from the CitiesSpeak podcast, produced by the National League of Cities! Join CitiesSpeak host Clarence Anthony, CEO of the National League of Cities, for an insightful conversation with Washington, D.C. Mayor Muriel Bowser. Mayor Bowser shares her compelling journey into public service, her motivations for leading her hometown, and the unique aspects of governing a district that operates as a city, county, and state. Discover the strategies that have fueled D.C.'s impressive growth, its achievement of an AAA bond rating, and its recognition as one of the nation's fastest-growing districts. The dialogue dives deep into the critical issue of housing, exploring D.C.'s ambitious goals for increasing housing supply, the paramount importance of affordability, and the essential role of public-private partnerships and federal support in creating livable cities for everyone. Takeaways: Recognize the Importance of Local Leadership: Understand that effective leadership often starts at the local level. Mayor Bowser's journey from an advisory neighborhood commissioner to mayor highlights the impact one can have by focusing on community improvement from the ground up.    Advocate for and Support Affordable Housing Initiatives: Realize that housing affordability is a critical issue for community growth and stability. Support policies and initiatives that aim to increase housing supply across the entire spectrum, from publicly provided to market-rate housing.    Foster Public-Private Partnerships for Community Development: Effective community development, especially in housing, often requires collaboration between the public and private sectors. Encourage and support partnerships where the government can signal reliability and help fund gaps to attract private investment for essential projects.    Understand the Federal Government's Role in Local Issues: Be aware of how federal policies and funding (e.g., for public housing, housing vouchers, infrastructure materials) impact local communities and advocate for federal actions that support local needs, such as ensuring affordable materials for housing construction.    View Homeownership as a Path to Wealth Creation: Recognize the significance of homeownership as a primary means for many individuals and families to build wealth and achieve the American dream. Support programs that assist potential homeowners with down payments and credit repair.    Engage in and Value Your Local Community: Take the time to know and appreciate your own city or town beyond its main attractions or stereotypes. Understanding the unique character of local neighborhoods contributes to a stronger sense of community and civic pride.    Champion Sound Fiscal Management in Governance: Support and expect responsible financial stewardship from your local government, including balanced budgets and strategic investments that allow cities to grow and provide essential services like public safety, schools, and parks.   Quote of the Show: “I lead from my values, and my values tell me that people should have access to safe and affordable housing. And there’s a spectrum – all the way from publicly provided housing to market rate housing – and we need to make sure that there are policies in place to encourage production along the whole spectrum.” Links: LinkedIn: https://www.linkedin.com/in/mayorbowser/  Website: https://mayor.dc.gov/