Washington is the epicenter of influence — in the U.S. and around the world.
 

Chief Influencer® shines a spotlight on the leaders who know how to break through the noise in today’s fragmented communications landscape. In partnership with The George Washington University College of Professional Studies and The Communications Board, Social Driver created Chief Influencer® to celebrate these changemakers and explore how they lead, inspire, and influence others.

In candid conversations with changemakers across sectors, host Anthony Shop explores what it takes to lead effectively, communicate with impact, and earn the title of Chief Influencer®.
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Latest Episodes

All Episodes
#82

Fabrice Houdart on Overcoming Self-Doubt to Influence the Boardroom

This week's episode features Fabrice Houdart, the Executive Director of the Association of LGBTQ+ Corporate Directors. He explores his career dedicated to economic empowerment and advocacy for LGBTQ+ equality. Fabrice reflects on his transition from roles at organizations like the World Bank and the United Nations to founding initiatives aimed at increasing LGBTQ+ representation on corporate boards. He discusses the challenges and successes of organizing underrepresented groups and offers insights into leadership and influence in corporate governance. The conversation also touches on his personal experiences with self-doubt and how he leverages platforms like Substack and LinkedIn to engage and inspire the community.Takeaways:Embrace Diversity for Better Outcomes: Ensure your leadership includes diverse voices (LGBTQ+, racial, ethnic, socioeconomic) as this can lead to better decision-making and outcomes. Representation is not just for the sake of it; diverse perspectives can provide unique solutions and innovations.Be Authentic in Your Leadership Style: Leaders should find and embrace their own genuine style of influence rather than emulating a traditionally confrontational or aggressive approach. Authentic leadership fosters trust and loyalty.Build a Supportive Board Culture: When creating or leading a board, involve people who bring different strengths and perspectives. Encourage a culture where voices are heard and valued, and work actively to remove barriers that have historically excluded underrepresented groups.Leverage Influence Through Strategic Partnerships: Partner with other groups and allies who are focused on similar objectives. Interpersonal relationships between groups can enhance advocacy and impact. Cooperation over competition ensures progress for all underrepresented groups.Consistent Communication Is Key: Regular and consistent communication through platforms like LinkedIn or Substack helps to build and maintain influence. Don’t underestimate the importance of staying connected and communicating your mission and values.Seek and Value Diverse Opinions: In decision-making processes, involve a variety of voices to ensure broader perspectives and better-informed outcomes. Regularly seek advice and feedback from different stakeholders to improve your strategies and initiatives.Acknowledge and Address Self-Doubt: Recognize that self-doubt is common and can be influenced by past experiences. Addressing it openly can be empowering and can help you move forward more confidently. Build a community or support network to help mitigate these feelings and reinforce your achievements.Quote of the Show:Starting to realize that people in leadership positions are actually people like us, and in many ways, they are not superhumans, really helped decrease my own self-doubt. Interacting with people in positions of leadership is what ultimately gave me more confidence in my own ability to lead."Links:LinkedIn: https://www.linkedin.com/in/fabricehoudart/ Website: https://lgbtqdirectors.org/ Shout Outs:World Bank: https://www.worldbank.org/ext/en/home United Nations: https://www.un.org/en/ Koppa - The LGBTI+ Economic Power Lab: https://koppalab.org/ L’Oréal Global Diversity and Inclusion Advisory Board: https://www.loreal.com/en/news/commitments/global-diversity-and-inclusion-advisory-board/ The Women’s Forum Editorial Board
#81

How Persistence Fuels Success: Bob Cusack on Surviving and Thriving in Media

This week's episode features Bob Cusack, Editor-in-Chief of The Hill. The discussion explores Bob's extensive career in Washington politics and the changing landscape of journalism. Bob reflects on the media industry's transformation due to the internet and social media, highlighting the need to balance speed with accuracy in news reporting. Personal anecdotes shed light on Bob’s early career persistence and his unique background in acting, which has shaped his journalism skills. The conversation also covers the role of personal connections in advocacy, the growing influence of social media, and the challenges and opportunities of building trust with the audience.Takeaways:Maintain Strong Ethics: Journalism companies must uphold strong ethics, label sponsored content clearly, and strive for balanced, unbiased reporting to ensure credibility and trust.Build Personal Connections: Establish personal relationships, especially with policymakers or Congress members, as real-life stories and testimonials can be highly influential.Build and Maintain Trust: Ensure transparency, admit mistakes, and maintain consistent ethics and quality to build trust, which can differentiate your organization.Persistence Pays Off: Consistent effort and dedication can open doors, whether securing interviews, deals, or influencing key stakeholders.Simplify Your Message: When explaining complex topics, simplify the content without oversimplifying, to expand audience reach and ensure resonance with a broad group.Create Compelling Content: Ensure your communications are engaging, relevant, and valuable to capture and retain your audience's attention.Quote of the Show:“Persistence is key. You have to be persistent and remember that your reputation is the most valuable thing you have.” Links:LinkedIn: https://www.linkedin.com/in/bob-cusack-5873462b/ Website: https://thehill.com/ Shout Outs:Inside Washington Publishers: https://iwpnews.com/index.html National Press Club: https://www.press.org/ Society of Professional Journalists: https://www.spj.org/ Screen Actors Guild: https://www.sagaftra.org/ HBO’s Veep: https://www.hbo.com/veep Capitol Hill Harvard Kennedy School: https://www.hks.harvard.edu/ Joe Rogan Elon Musk Loyola University: https://www.luc.edu/ Baltimore Orioles: https://www.mlb.com/orioles Peter Angelos Alexandria Ocasio-Cortez (AOC)Nexstar Media Group: https://www.nexstar.tv/networks/ News Nation: https://www.newsnationnow.com/ Matt Walsh Julia Louis-Dreyfus
#80

The Power of Listening: Dr. Arthur C. Evans Jr. on Influencing Organizations, Transforming Systems, and Shaping Public Policy

In this interview, Dr. Arthur C. Evans Jr., CEO of the American Psychological Association (APA), reflects on his career and contributions to the nation’s approach to mental health. He discusses his public policy background and tenure as Commissioner of Philadelphia's Department of Behavioral Health and Intellectual Disability Services. Dr. Evans stresses the importance of redefining mental health as a universal issue that affects everyone, not just those with diagnosed conditions. He shares strategies for influencing policymakers and the public, advocates for community-based solutions, and highlights innovative approaches like using murals to reduce stigma. Dr. Evans also explores the role of technology in improving psychological practices and promoting psychologically healthy workplaces for all. The conversation highlights APA's increasing/growing shift to outward-facing initiatives, leveraging psychological science to address societal challenges. Dr. Evans concludes by offering insights on organizational growth, adapting messaging while staying true to core values, and the role of inspiration in leadership.Takeaways:Use Knowledge to Address Societal Issues: Leverage your organization's expertise and data to tackle pressing societal issues. Ensure that your actions align with your field's core mission and values, as this alignment can increase stakeholder engagement.Build Necessary Infrastructure: Success stems from having the right infrastructure in place. Organizations should be designed to achieve desired outcomes, which often means setting up mechanisms for rapid research dissemination and effective communication to stakeholders.Measure Impact with Clear Metrics: Track the effectiveness of your initiatives by looking at practical measures such as media mentions, partnerships formed, and the degree to which others use your information. This helps in validating the success and outreach of your initiatives.Communicate Based on Facts, Not Emotions: Especially in politically charged environments, it’s crucial to present information objectively and grounded in solid data. This approach lends credibility to your work and helps maintain a long-term, bipartisan influence.Promote a Healthy Work Environment: Implement policies that focus on employee well-being, such as regular mental health days, and utilize employee feedback, such as surveys. Encouraging employees to genuinely take time off and address their stressors can vastly improve workplace health and productivity.Engage and Listen to the Community: Actively participate in community events and listen to both their needs and their ideas for solutions. This approach ensures that your policies and initiatives are rooted in the real, lived experiences of the communities you aim to serve.Inspire Your Team: Keep your team motivated by regularly connecting their daily tasks to the larger organizational mission. Signing off communications with encouraging messages, such as 'stay inspired,' helps maintain a motivated and engaged workforce.Quote of the Show:“Inherent in every community is the wisdom to solve its own problems. When you listen to communities, hear what their issues are, and their understanding of the solutions, you get some very innovative solutions.” Links:LinkedIn: https://www.linkedin.com/in/arthur-c-evans-phd/ Website: https://www.apa.org/ Shout Outs:Internal Nectar Program (APA)Allows colleagues to give compliments to one another and illustrates how the APA cares for its employees and members. American Medical Associaiton: https://www.ama-assn.org/ National Council for Mental Wellbeing: https://www.thenationalcouncil.org/ Society of Biological Psychiatry: https://sobp.org/ Yale University: https://www.yale.edu/  The City of Philadelphia: https://www.phila.gov/ Terry Szuplat: https://www.linkedin.com/in/terry-szuplat-456914137/ The White House Former President Barack Obama
#79

Patrick Sallee on Owning Your Story - Chief Influencer - (Re-Air)

This week we are resharing our interview with Patrick Sallee, the President and CEO of Vibrant Health KC and the author of The Solitary CEO. In his book, Patrick generously shares stories that require immense of vulnerability and humility, as well as the lessons he's learned and applied in his personal and professional life along with his road to sobriety. Patrick and Host Anthony Shop discuss how to break out of the siloes leaders build around themselves, address the specific needs of multiple stakeholders, and engage with a community to create profound change.Takeaways:Leaders should break down the silos they build around themselves and their work, reconnecting with the purpose of their work to foster connection, succeed, and avoid becoming defensive or resentful toward their team and organization.Prioritize the needs of the people you serve. For Patrick, in the nonprofit sector, the key to handling the needs of multiple stakeholders is keeping the mission and the lives of those being served at the forefront.The focus of your leadership should not be on yourself; it should be on the mission you are working to accomplish. Addressing the needs of different stakeholders requires a specific strategy for each group. Ensuring that all these strategies align with the mission makes it possible to manage the completion of the mission.The best way to understand community members' issues is to talk with them and engage them in developing solutions to those problems. There is no better way to gain buy-in for a project than by listening to stakeholders' feedback.When dealing with complex problems, if members of the community lack the skills or knowledge to understand the problem and possible solutions properly, leaders should take the time to bring them up to speed and teach them the necessary disciplines so they can make informed decisions to solve the problems they face.Own your mistakes and don’t try to hide them. Whether you’re interviewing for a job or negotiating a deal, if you try to conceal past mistakes, you risk others using them against you. Be upfront and honest about who you are.Quote of the Show:“If I own it, and I say it first, you can't use it against me” Links:LinkedIn: https://www.linkedin.com/in/patricksallee/ Vibrant Health website: https://vibranthealthkc.org/ The Solitary CEO: https://a.co/d/g0IyOB6 Shout Outs:The Power of Giving Away Power by Matthew Barzun
#78

Arun Gupta on the Future of Public Service: An Entrepreneurial Approach to Solving Big Problems

This week’s episode of Chief Influencer features Arun Gupta, CEO of NobleReach. He shares his journey from venture capitalism to nonprofit leadership, focused on integrating entrepreneurial principles with public service. Arun discusses his work with top universities like Georgetown and Stanford and his organization’s efforts to place innovation-driven talent into federal government roles. Inspired by his book Venture Meets Mission, promoting a model where individuals can make a positive impact while creating or growing private mission-driven companies.The conversation explores the challenges of gaining government buy-in, the importance of scaling solutions, and trust's role in building effective partnerships. Gupta also highlights the growing shift among students toward purpose-driven careers and advocates for a bipartisan approach, emphasizing the need to create a collaborative ecosystem that brings together government, the private sector, and academia to address complex societal issues.Takeaways:Purpose-Driven Work: Leaders should recognize that the younger generation is increasingly seeking purposeful work, and highlighting the mission-driven aspects of roles can attract top talent, as Arun Gupta notes about students' desire for purpose in their careers.Building Trust: Trust is foundational to successful leadership in both public service and nonprofits. Gupta emphasizes that investing in building and maintaining trust with partners, customers, and team members is crucial for long-term success.Encouraging Experimentation: Leaders should foster a culture where experimentation is welcomed, and failure is viewed as a learning opportunity. Gupta advocates for allowing teams the freedom to try new things and learn from their outcomes.Dual Citizenship: Leaders should encourage talent that can navigate both public and private sectors. Gupta highlights the value of having 'dual citizenship'—experience in both areas—to tackle complex problems more effectively.Scalability: When designing new initiatives, leaders should always consider scalability. Gupta stresses the importance of creating models and systems that can be replicated and scaled efficiently to achieve broader impact.Humanizing Organizations: Understanding the human aspect of organizations helps bridge gaps and foster a cohesive work culture. Gupta emphasizes the need to view government as a group of individuals working with positive intent, rather than as an opaque institution.Valuing Diverse Career Paths: Leaders should promote and value diverse career experiences across sectors. Gupta advocates for a non-linear career approach, encouraging individuals to move between sectors to gain valuable insights and skills.Quote of the Show:"There's no one more optimistic than an entrepreneur—because you have to be if you're going to venture out there. And there's no one more optimistic than college students, which is why faculty enjoy being on campus."Links:LinkedIn: https://www.linkedin.com/in/arungupta23/ Website: https://noblereachfoundation.org/ Shout Outs:Venture Meets Mission: https://www.sup.org/books/business/venture-meets-mission Teach for America: https://www.teachforamerica.org/ ‘Georgetown University: https://www.georgetown.edu/ Georgetown Entrepreneurship Advisory Board: https://eship.georgetown.edu/advisory-group/ Stanford University: https://www.stanford.edu/ Secretary Raimondo: https://www.linkedin.com/in/ginaraimondo/ General John. W. Raymond: https://www.spaceforce.mil/Biographies/Display/Article/2040592/john-w-jay-raymond/ Jen Easterly: https://www.linkedin.com/in/jen-easterly/ Matt Pottinger: https://www.fdd.org/team/matthew-pottinger/ Dr. Karl H. Khal: https://www.defense.gov/About/Biographies/Biography/Article/2591842/dr-colin-h-kahl/ Condoleezza Rice: https://history.state.gov/departmenthistory/people/rice-condoleezza