Washington is the epicenter of influence — in the U.S. and around the world.
 

Chief Influencer® shines a spotlight on the leaders who know how to break through the noise in today’s fragmented communications landscape. In partnership with The George Washington University College of Professional Studies and The Communications Board, Social Driver created Chief Influencer® to celebrate these changemakers and explore how they lead, inspire, and influence others.

In candid conversations with changemakers across sectors, host Anthony Shop explores what it takes to lead effectively, communicate with impact, and earn the title of Chief Influencer®.
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#87

Patrick J. Kennedy on The Unifying Power of Mental Health - Chief Influencer - Episode # 087

The Honorable Patrick J. Kennedy is a leading advocate for mental health and addiction. As a former Congressman, Patrick was instrumental in passing the Mental Health Parity and Addiction Equity Act of 2008 and has spent years fighting for policy change. After leaving Congress, he founded The Kennedy Forum and co-founded One Mind to advance brain health.In this episode, Patrick delves into the challenges and stigmas faced by those struggling with mental health and substance use disorders and the impactful decision to share his own story in his book, A Common Struggle: A Personal Journey Through the Past and Future of Mental Illness and Addiction; and the courageous stories of others in his more recent book, Profiles in Mental Health Courage. Takeaways:Be authentic and vulnerable: Share your own story, including struggles and failures, to create genuine connections and inspire others. Authenticity can turn adverse events into strengths, as people appreciate honesty and are more likely to support you when they see you are genuine.Build coalitions: Diverse coalitions can drive impactful change. By bringing together different perspectives and points of view, you can create a broader consensus and develop policies or solutions that are more robust and widely accepted.Forge bipartisan support in times of polarization: Build bipartisan support by focusing on shared goals and values, using persistence and personal connections to bridge divides in polarized times.Connect with your audience through storytelling: Use stories and analogies to make complex issues more relatable and to motivate people to join your cause or mission. Tailored storytelling can rally support and drive collective action.Persist through adversity: Use challenges as learning experiences and opportunities to build resilience. Persistence, even in the face of setbacks, is key to achieving long-term goals and making a difference.Leverage personal experiences for advocacy: Use your story to highlight broader issues, fostering empathy and inspiring change.There is no health without mental health: Advocate for integrating mental health into healthcare, highlighting its connection to physical health and the need for community-based support to reduce costs and improve recovery.Quote of the Show:"We live in a polarized world, but the shared human experience of our mental health can unite us across all divides. These issues transcend the toxic reactivity between opposing sides."Links:LinkedIn: https://www.linkedin.com/in/patrick-j-kennedy-6821ba165/ Website: https://www.patrickjkennedy.net/ Books: “Profiles in Mental Health Courage”: https://a.co/d/0kFiw9G “A Common Struggle: A Personal Journey Through the Past and Future of Mental Illness and Addiction”: https://a.co/d/2ObOEdP 
#86

Silvia Taylor on Championing Science and Staying the Course - Chief Influencer - Episode # 086

In this episode of Chief Influencer host Anthony Shop sits down with Silvia Taylor, Executive Vice President, Chief Corporate Affairs and Advocacy Officer at Novavax, a leading biotechnology company. Silvia shares her wealth of experience in marketing, communications, and branding within the healthcare industry. She takes us through her work in creating innovative marketing strategies, securing financing, and advancing groundbreaking products like inhaled insulin and flu vaccines. Silvia also dives into Novavax’s swift development of a COVID-19 vaccine, underscoring the importance of clear, consistent messaging and combating misinformation in the healthcare space. She discusses the need for tailored communication for diverse audiences, the role of effective internal communication, and the significant impact of mentorship in her career. Silvia wraps up by looking ahead to the future of healthcare, highlighting the importance of industry preparedness and collaboration for overcoming global health challenges.Takeaways:Stay Consistent with Messaging: The importance of maintaining a consistent message across all communication channels cannot be overstated. A consistent message builds trust among stakeholders—employees, consumers, investors, and the general public. It's vital to ensure that your team is on the same page and speaks with one voice.Understand Your Audience: Customizing your message for different audiences is key to effective communication. Know where your audience is coming from, what they need to hear, and what their concerns and fears might be. This enables you to tailor your message in a way that resonates with them.Harness the Power of Internal Communication: Your employees are your most important messengers. Equip them with the knowledge and understanding of the company’s mission, vision and values so they can effectively convey them externally. Internal communication is crucial for aligning the team and ensuring consistent external communication.Embrace Change and Innovation: Introducing new and disruptive technologies requires clear and compelling communication. Articulate why the change is necessary and how it benefits both the organization and its stakeholders. Use innovative approaches to capture attention and convey your message.Leverage Diverse Perspectives: Diversity in thought, background, and experience enriches decision-making and problem-solving processes. Champion diverse voices within your organization to foster a more inclusive environment and generate comprehensive solutions.Address Misinformation Proactively: In an age of widespread misinformation, it’s vital to proactively communicate credible, science-backed information. Identify and address common misconceptions directly while staying true to your core message and values.Mentorship and Continuous Learning: Invest in mentorship programs to build the next generation of leaders. Mentor others by helping them identify and work on their career development goals. This not only helps individuals grow but also strengthens the organization as a whole by fostering a culture of continuous learning and growth.Quote of the Show:“Consistency in message builds trust, even in times of rapid change. Stay the course, at the end of the day we’re championing science and we’re championing the things people can do to keep themselves and their loved ones well.” Links:LinkedIn: https://www.linkedin.com/in/silviabtaylor/ Website: https://www.novavax.com/ 
#85

Jennifer Bell-Ellwanger on Harnessing Data for Success - Chief Influencer - Episode # 085

In this week’s episode of Chief Influencer, we’re featuring Jennifer Bell Elwanger, President and CEO of the Data Quality Campaign. She discusses her career journey from a kindergarten teacher in the Bronx to leading a nonprofit organization dedicated to making data accessible and useful for educational and career decisions. Jennifer emphasizes the importance of data in making informed choices and highlights her organization's efforts to provide timely and actionable data from early learning through workforce development. She shares insights on her roles in New York City's education system, Baltimore City Public Schools, and the U.S. Department of Education, where she focused on integrating data to support student success. Jennifer also talks about the challenges and triumphs of being a woman in data, the significance of storytelling in data communication, and the influence of mentors in her career.Takeaways:Data for Informed Decision-Making: Ensure data is accessible to all stakeholders for evidence-based decision-making.Start with Questions: Define clear objectives and goals to guide purposeful and relevant data collection and analysis.Clear Communication: Foster clear and simple communication, making complex data understandable to all audiences.Challenge Preconceived Notions: Address biases and preconceived notions to build trust and competency within teams.Mentorship and Accessibility: Build relationships through regular one-on-one meetings, fostering trust and support.Trust and Collaboration: Create a culture of trust and collaboration, where team members feel secure sharing ideas and feedback.Humanize Data: Remember the human element behind the data, creating relatable and actionable narratives for meaningful change.Quote of the Show:“Behind every data point is a person, a student, and a heartbeat.” Links:LinkedIn: https://www.linkedin.com/in/jennifer-bell-ellwanger/ Website: https://dataqualitycampaign.org/ Shout Outs:Mayor Michael Bloomberg: https://www.linkedin.com/in/mikebloomberg/ Dr. Andres Alonso: https://www.linkedin.com/in/andres-a-alonso-783aa897/ New York City Department of Education: https://www.schools.nyc.gov/ Baltimore City Public Schools: https://www.baltimorecityschools.org/ The U.S. Department of Education: https://www.ed.gov/ David Coleman: https://www.linkedin.com/in/david-coleman-7854309a/ President ObamaSecretary Duncan Secretary King No Child Left Behind Campaign
#84

Monica Goldson on Communicating Effectively with Every Stakeholder - Chief Influencer - (Re-Air)

This week, we are revisiting a remarkable Chief Influencer—Dr. Monica Goldson, a dedicated educator and visionary leader whose unwavering commitment to improving her community has earned her widespread recognition. Dr. Goldson is the former CEO of Prince George’s County Public Schools in Maryland, one of the largest school districts in the nation.We are thrilled to congratulate her on her new role as President & CEO of Junior Achievement of Greater Washington, a dynamic nonprofit organization that is transforming the lives of youth in the D.C. Metro area. Through hands-on education in financial literacy, work readiness, and entrepreneurship, Junior Achievement is equipping the next generation with the tools they need to succeed.Key Takeaways:As a leader, you need to identify the stakeholders that you need to reach and the communication channels and formats that each prefers. For instance, Dr. Goldson’s students primarily use Twitter and Instagram, so that’s how she alerts them of timely news or shares relevant messaging. Parents or teachers, on the other hand, rely on other forms of communication. To reach them, Dr. Goldson and her team use a wide range of tools including a weekly newsletter, automated phone messages, and “town hall” style meetings via telephone. One example of how Dr. Goldson embraced two-way communication with stakeholders is the town-hall-style meetings she held with parents through the pandemic. By doing this, she could share the latest school-health updates, field questions from parents, and bring on doctors to educate parents on pandemic-related health issues.The message is just as important as the medium. Leaders should tailor their message according to what each group of stakeholders needs. When you are communicating with your stakeholders, it’s important to remember that you need to listen. Make sure that people feel heard and are able to ask questions freely. This openness is a building block of trust in your relationship with them.Consistency is also key to building trust. When you communicate consistently, people know what to expect from you, when to expect it, and through which channel. You will not always be the most impactful voice for sharing certain messages with a given group. For example, Dr. Goldson realized when discussing certain topics, such as drug abuse, students are more likely to listen to fellow students. This led to an effective student-made video outlining the dangers of using drugs. Don’t run from the media. Media outlets can be powerful allies to have in your corner as you lead your organization. Remember that media outlets do not only focus on negative stories; when you do something great, especially for others, reach out to see if there is interest amongst broadcasters in covering it. Quote of the Show:“Never let a good crisis go to waste.” - Monica GoldsonLinks:LinkedIn: https://www.linkedin.com/in/monica-goldson-ed-d-99770283/ PGCPS Fentanyl PSA: https://fb.watch/kQJAroxp_i/ PGCPS Website: https://www.pgcps.org/ Ways to Tune In:Spotify: https://open.spotify.com/show/0DjyDgAnBZ1Pgy4Lyojgs1 Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-influencer/id1688769403 Amazon Music: https://music.amazon.com/podcasts/27c24d98-1121-465a-bd8f-d7314a9a4482 iHeart Radio: Podchaser: https://www.podchaser.com/podcasts/chief-influencer-podcast-5328948YouTube: https://youtu.be/LyViaRx0JZ8
#83

Leadership Lessons from 2024's Top Chief Influencers - Chief Influencer - Episode # 083

In this special episode of Chief Influencer, we reflect on the influential leaders who appeared on the show in 2024. We are featuring insights from Jennifer Sirangelo, Candice Jones, Congressman Andy Kim, Allan Golston, Ambassador Jacques Pitteloud, Eric Pan, Virginia Ali, Terry Szuplat, Charles D. Henderson, and Dr. Arthur C. Evans Jr. We are revisiting the stories of leaders from both corporate and nonprofit sectors, showcasing their efforts in driving organizational success and creating a lasting societal impact. Key topics include stakeholder management's importance, leadership accountability, and the cultural nuances that shape communication. The episode highlights the role of influence in personal and professional spheres, with notable guests sharing their experiences working with diverse groups—from board members and global affiliates to policymakers and the public. Emphasizing authenticity and mutual respect, they discuss effective leadership and initiatives focused on social justice, healthcare access, and community well-being, illustrating how these leaders navigate challenges to drive positive change.Takeaways:Engage and Diversify Stakeholders: Understand the importance of different stakeholders, including board members, affiliates, and external NGOs. Tailor your approach based on their unique needs and contributions.Leverage Volunteerism and Civic Engagement: Volunteerism and civic engagement are crucial for fostering a sense of community and addressing social issues.Empower Authentic Leadership: Influence should come from authenticity rather than a persona.Adapt Communication for Cultural Contexts: Effective communication varies significantly across cultures, and it’s important to adapt your style to fit the audience.Promote Mutual Influence: Influence isn't one-sided; it's about being open to influence as well.Utilize Strategic Storytelling: Quality storytelling can influence public perception and drive policy changes.Focus on Socioeconomic and Health Disparities: Addressing health and socioeconomic disparities is essential for equitable progress.Links:Jennifer SirangeloLinkedIn: https://www.linkedin.com/in/jennifer-sirangelo-62a8723/  Website: https://www.pointsoflight.org/ Candice JonesLinkedIn: https://www.linkedin.com/in/candice-jones-a5b24b254/ Website: https://www.publicwelfare.org/ Congressman Andy KimLinkedIn: https://www.linkedin.com/in/andy-kim-511969/ Allan Golston LinkedIn: https://www.linkedin.com/in/allan-golston/ Website: https://www.gatesfoundation.org/ Ambassador Jaques PitteloudLinkedIn: https://www.linkedin.com/in/jacques-pitteloud-83621a10/ Website: https://www.eda.admin.ch/washington Eric PanLinkedIn: https://www.linkedin.com/in/eric-pan-0352772/ Website: https://www.ici.org/ Virginia AliWebsite: https://benschilibowl.com/ Terry SzuplatLinkedIn: https://www.linkedin.com/in/terry-szuplat-456914137/ Website: https://globalvoicescommunications.com/say-it-well/ Charles D. Henderson: LinkedIn: https://www.linkedin.com/in/charlesdhenderson/ Website: https://diabetes.org/ Dr. Arthur C. Evans Jr. LinkedIn: https://www.linkedin.com/in/arthur-c-evans-phd/ Website: https://www.apa.org/