Shawn Martin is the Executive Vice President and CEO of the American Academy of Family Physicians (AAFP), a medical specialty organization representing 130,000 family physicians and medical students nationwide. In his role, Shawn provides strategic leadership to the AAFP and directs the mission-driven work of the nation's largest primary care organization. In this episode, Shawn shares his journey from being the son of a rural family physician to heading the AAFP, discusses the evolving role of leaders in the digital age, and explains his strategies for managing stakeholder dynamics and combating misinformation. Shawn also explains his innovative communication approaches, including using media ambassadors, and how he balances personal and professional branding on social media. Listen to gain insights into consistent and disciplined communication and the importance of being present and relevant as a leader in a digital world.Takeaways:Cultivate and train members within your organization to become media ambassadors. This strengthens your message through authentic, expert voices, enhancing brand presence and credibility.Establish a predictable communication rhythm with your team, board, and external stakeholders. This will build trust and ensure that your message is clear and cohesive across all channels.Leaders should engage in social media to authentically represent their brand and connect with their audience on a personal level.Promote and amplify expert voices within your field to position your organization as a reliable source of truth. This will counter misinformation and build public trust.Regular media training for your spokespeople can vastly improve their effectiveness in representing your brand accurately and positively in public forums.Whether it's celebrating new members or industry achievements, taking time to recognize and honor these moments fosters a positive organizational culture and strengthens community ties.Stay true to yourself and your organizational values while remaining relevant and engaged in the current discourse. This will humanize your brand and strengthen connections with your audience.Quote of the Show:“Leaders have to be relatable in the modern social media era. People want to know that you're not always scripted, and you're out there, you have opinions, and you're willing to engage in this public discourse that's taking place.” - Shawn MartinLinks:LinkedIn: https://www.linkedin.com/in/shawn-martin-a49b506 American Academy of Family Physicians (AAFP) - Website: https://www.aafp.org Shout Outs:Modern Healthcare: https://www.modernhealthcare.com The Hill: https://thehill.com Family Doctor: https://familydoctor.org JAMA Network: https://jamanetwork.com Adam Grant: https://adamgrant.net Kobe BryantJP Morgan: https://www.jpmorgan.com 

This special compilation episode delves into the critical and ever-evolving world of cybersecurity. It features insights from cyber leaders, Craig Newmark, Founder of Craigslist, Camille Stewart Gloster, CEO and Principal at CAS Strategies LLC, Ambassador Jacques Pitteloud, and Renee DiResta, Author of “Invisible Rulers”. They all discuss navigating the complex intersection of technology, information, and security. Core topics include the significant impact of AI on society and relationships, the pervasive challenges of misinformation and disinformation, and the crucial role of education, from K-12 to workforce development, in combating these digital threats.    The discussion extends to the imperative for a collective mobilization to enhance cybersecurity and examines the ethical responsibilities inherent in developing and deploying powerful new technologies. Strategies for fostering empowerment amidst rapid technological change are explored, alongside a nuanced understanding of misinformation that goes beyond simplistic definitions. The episode underscores the importance of critical thinking and highlights the shared accountability of individuals, technology companies, and governments in constructing a more secure digital future.Takeaways:Get Educated and Engage with AI: Don't be intimidated by AI and new technologies. Take the time to learn about them, experiment with tools like chatbots (e.g., ChatGPT, Gemini), and understand how they can assist you. However, always remember AI is a tool, not a complete solution, and requires your critical input and oversight.    Be Vocal About Your Technology Needs: As a user, you have agency. Voice your needs and expectations to technology providers regarding the features, privacy, and ethical considerations of the products and services they offer.    Prioritize Critical Thinking and Source Verification: In an age of rampant misinformation, cultivate critical thinking skills. Don't take information at face value, especially online. Question sources, seek context, and wait for verified facts before forming conclusions or sharing. This is particularly important for younger generations.    Advocate for and Support Comprehensive Cybersecurity Education: Recognize that cybersecurity literacy is crucial from a young age (K-12) through workforce development and for the general public. Support initiatives that promote this education, like coding and cybersecurity programs in schools or merit badges.    Understand the Nuances of Misinformation: Recognize that "misinformation" is often more complex than simply false facts. It can involve unverified information, rumors, and narratives that spread rapidly and shape public opinion before the truth is known. Be aware of how these dynamics work.    Influencers and Content Creators Must Embrace Ethical Responsibility: If you have a platform or influence, recognize the power you wield. Be mindful of the authenticity and potential impact of your words, and strive to use your influence ethically and responsibly.    Individuals Have a Role in National Cybersecurity: Understand that individual actions contribute to broader cybersecurity. Take steps to protect yourself, your family, and your workplace online, as this collectively helps protect national infrastructure and security. Links:Camille Stewart GlosterLinkedIn: https://www.linkedin.com/in/camillestewartesq/ Website: https://www.cas-strategies.com/ Craig NewmarkLinkedIn: https://www.linkedin.com/in/craignewmark/ Website: https://craignewmarkphilanthropies.org/ Ambassador Jaques Pitteloud LinkedIn: https://www.linkedin.com/in/jacques-pitteloud-83621a10/ Website: https://www.eda.admin.ch/washington Reness DiResta: LinkedIn: https://www.linkedin.com/in/reneediresta/ Website: https://www.reneediresta.com/ 

Is all influence truly local?Clarence Anthony, CEO of the National League of Cities and host of the City Speak podcast, discusses the importance of inclusive leadership, the lessons from his early mayoral career, and his strategies in navigating complex political landscapes. From inclusive leadership to the power of showing up, Clarence shares how meeting communities where they are—both literally and figuratively—has shaped his approach to leadership. We reflect on how trust is built block by block and why elevating local voices can lead to nationwide impact. Plus, a personal story about Clarence’s mom reminds us why leadership isn’t a solo act—it’s a community effort.Takeaways:Step Up and Be Part of the Solution: Rather than focusing on complaints, individuals are encouraged to take initiative and contribute to solutions within their communities. This means being proactive, finding ways to give back, and remaining resilient through challenges.Engage Stakeholders Early: Effective leadership begins with early stakeholder engagement. Involving key voices from the start helps reduce opposition, save time, and build broader collaboration and support for initiatives.All Politics Is Local: As the saying goes, “all politics is local.” Local government remains the most trusted level of governance, and leaders who focus on the direct needs of their communities can leverage that trust to drive meaningful change.Humanize Local Leaders: Sharing the personal motivations, challenges, and stories of local leaders helps foster stronger connections with the public. This approach breaks down negative stereotypes and builds empathy and understanding within the community.Highlight Positive Stories: Uplifting positive stories and successful community projects fosters a sense of optimism and shared progress. Celebrating these wins can inspire others and promote the replication of effective practices across communities.Leverage Technology for Transparency—But Stay Vigilant: Technology can be a powerful tool to increase transparency and engagement. However, it must be used responsibly. Leaders should embrace digital tools while remaining alert to potential misuse or the spread of misinformation.Equip Leaders with the Right Tools: Access to tools, resources, and support is essential for effective governance. Providing training, technical assistance, federal advocacy, and best practices enables local governments to serve their communities more effectively.Quote of the Show:"You have to focus on your own community first. I think most residents—no matter what’s happening in Washington, D.C.—tend to be most concerned about their local community. It's like looking at a map of your town: the first place your eyes go is your own street, your own home. That’s how our residents are, and surveys back that up. They show the most trusted level of government is the local level—the town and village level—because people see those leaders every day. There's trust in that closeness."Links:LinkedIn: https://www.linkedin.com/in/clarence-anthony-12010419/ Website: https://www.nlc.org/ Podcast: https://www.nlc.org/news-insights/citiesspeak-podcast/ 

Francisco Jamison, a leading expert on childcare and military families, is a passionate advocate dedicated to ensuring that those who serve our country have access to the support they need at home. With deep expertise in the complex infrastructure behind military childcare, Francisco sheds light on an issue that often goes unnoticed but is essential to the well-being of military families and the strength of our armed forces.This conversation is especially timely as April marks the Month of the Military Child, a time to recognize and honor military-connected children's resilience, strength, and sacrifices. Francisco’s insights offer a powerful reminder of the systems that support these young people — and why investing in them is critical to building a stronger future.One of the key themes Francisco explores is the power of influence in less visible spaces. He demonstrates how true leadership is rooted in respect and empathy by focusing on listening, adapting to people's needs, and honoring every individual — from top leadership to entry-level personnel. Through personal stories and lessons from military service, Francisco offers a compelling look at how influence can create meaningful, lasting change.Takeaways:Invest in Military Childcare: Focus on enhancing the infrastructure behind military childcare. By ensuring that military families have access to quality childcare, the well-being of both children and parents can be supported, ultimately strengthening the armed forces.Recognize the Resilience of Military Children: Take time during the Month of the Military Child (April) to acknowledge the unique challenges and strengths of military-connected children. Creating recognition programs for their sacrifices can help build a supportive community for them.Lead with Respect and Empathy: Emphasize leadership rooted in empathy and respect, focusing on listening to the needs of all individuals, from top leaders to entry-level personnel. This can foster a more inclusive and supportive environment.Champion Invisible Contributions: Acknowledge and support less visible, yet essential, roles within the military system. Highlighting these contributions can build stronger, more effective networks within military families and the broader community.Create Meaningful Change through Influence: Leverage influence to make a lasting impact. Francisco’s approach emphasizes the importance of leading by example and using influence to create systems that benefit everyone, especially military families.Quote of the Show:“Childcare for the military, it’s a mission readiness factor. It’s a force multiplier, and so it affects national security.” Links:LinkedIn: https://www.linkedin.com/in/francisco-jamison-52102b25b/ Website: https://www.childcareaware.org/ 

How can one leader spark meaningful change in science, policy, and people's lives—all at once?In this powerful interview, Dr. Tim Coetzee, President and CEO of the National Multiple Sclerosis (MS) Society, shares insights from his remarkable journey in MS research and advocacy. With decades of experience, Dr. Coetzee reflects on the evolution of MS diagnosis and treatment, highlighting how cutting-edge science and improved therapies have dramatically transformed patient outcomes.Beyond the lab and policy rooms, Dr. Coetzee emphasizes the critical role of communication—how clear, consistent messaging and compelling storytelling are essential tools in leadership and advocacy. Whether speaking to policymakers, scientists, or the general public, he explains how tailoring the message builds trust and drives change.He also opens up about his leadership philosophy, stressing the importance of transparency, creating a safe space for feedback, and empowering teams to lead with purpose. A strong advocate for using professional platforms like LinkedIn, Dr. Coetzee offers practical advice on how leaders can use digital communication to amplify their mission.At its core, the interview is a reflection of Dr. Coetzee’s belief in using influence for good—and his call for others to do the same.Takeaways:Curiosity and a willingness to learn fuel career growth: Openness to new experiences and risks leads to meaningful opportunities.Clear communication and storytelling strengthen leadership: Strong narratives align teams and inspire diverse audiences.Consistent messaging builds trust and clarity: A unified message across audiences maximizes impact and understanding.Psychological safety encourages openness and trust: Safe environments foster honest dialogue and collaboration.Strategic use of LinkedIn amplifies influence: Purposeful, mission-driven content extends reach and engagement.Personal and professional experience build authenticity: Combining expertise with personal stories deepens credibility.Transparency and vulnerability strengthen influence: Honest leadership creates trust and authentic relationships.Quote of the Show:"As a leader, it's crucial to be open, listen, and create space for others. We’re doing hard work, and if you come in thinking you have all the answers, it simply won’t work—especially in today’s world. While listening and creating opportunities is key, clarity is also essential at the right moments."Links:LinkedIn: https://www.linkedin.com/in/timcoetzee/ Website: https://www.nationalmssociety.org/ Shout Outs:Joyce Nelson Nancy Duarte