Washington is the epicenter of influence — in the U.S. and around the world.
 

Chief Influencer® shines a spotlight on the leaders who know how to break through the noise in today’s fragmented communications landscape. In partnership with The George Washington University College of Professional Studies and The Communications Board, Social Driver created Chief Influencer® to celebrate these changemakers and explore how they lead, inspire, and influence others.

In candid conversations with changemakers across sectors, host Anthony Shop explores what it takes to lead effectively, communicate with impact, and earn the title of Chief Influencer®.
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#115

Power, People, and Politics: Building a Media Brand People Trust | Anna Palmer

Anna Palmer, the founder and CEO of Punchbowl News, a media company focused on the power, people, and politics of Washington, D.C.. Palmer details the creation and growth of Punchbowl News, which she co-founded during the COVID-19 pandemic to provide an insider's perspective on the U.S. Congress. She explains that her company’s success is built on a community-centric model that views its audience as members, not just subscribers, fostering a two-way relationship through newsletters, podcasts, premium content, and live events. Palmer repeatedly emphasizes that authenticity, trust, and providing unique, analytical reporting are essential for cutting through the noise of the modern media landscape and building a sustainable business that can thrive in the age of AI.Takeaways:Build a Community, Not Just an Audience: Palmer attributes Punchbowl News's success to treating its audience as "community members". This creates a "flywheel" effect where readers, event attendees, and sources are part of an interconnected ecosystem, fostering deep loyalty and a sustainable business model that isn't solely reliant on advertising or search traffic.Authenticity is the Key to Trust: In a world where people are "flooded with so much information," Palmer insists that authenticity is what allows a brand to cut through the clutter. This is achieved by moving away from scripted corporate messaging, showing personality, and being open and quick to admit when you are wrong, which builds significant trust with your audience.Human-Centered Reporting is the Defense Against AI: While Punchbowl News uses AI as a business tool, Palmer believes the key to journalistic relevance is creating original, analytical content that an AI cannot. She notes that AI can't be "in the basement of the Capitol" to ask a senator a question and interpret the nuanced answer, making human reporting invaluable.Modern Journalists Must Be Multimedia Experts: According to Palmer, a reporter's job has evolved from simply writing to being a "Swiss Army knife" with multimedia skills. She emphasizes the need for journalists to be adept at podcasts, video, events, and social media to connect with audiences across different platforms.Effective Newsletters Require Consistency and Value: As a veteran of newsletter journalism, Palmer advises that success in a crowded inbox depends on providing unique content that people can't get elsewhere. She stresses the importance of frequency and consistent timing to build a habit for readers.Influence is More Fragmented and Accessible: Palmer notes that the nature of influence in Washington has changed. It is no longer concentrated among a few traditional power brokers but has become more fragmented across different platforms like podcasts and social media. This creates more opportunities for different voices to exercise influence.Personal and Professional Brands are Blurring: Palmer acknowledges that the Punchbowl News brand is deeply intertwined with the personal brands of its founders. She has become more active and "human" on platforms like LinkedIn and Instagram, finding that showcasing the authentic person behind the corporate announcements pays dividends.Quote of the Show:“Having trust, authenticity, and a message that really resonates are gonna be three key things to actually keep that influence and try to grow it.”Links:LinkedIn: https://www.linkedin.com/in/anna-palmer-124a295/ Website: https://punchbowl.news/ Shout Outs:Jake Sherman: https://www.linkedin.com/in/jake-sherman-6baa0b9/ John Bresnahan: https://www.linkedin.com/in/john-bresnahan-a6919294/ Elizabeth Dole Foundation: https://www.elizabethdolefoundation.org/ 
#114

Advocacy That Listens: Building Trust, Research, and Relationships for Rare Diseases | Mary Fete

In this heartfelt episode of Chief Influencer, host Anthony Shop sits down with Mary Fete, Executive Director of the National Foundation for Ectodermal Dysplasias (NFED). A registered nurse by training, Mary shares how listening has been the foundation of her leadership, fueling a global nonprofit that spans 120 countries and supports thousands of families affected by rare disorders. She reflects on the transformative power of empathy, the importance of collaboration over expertise, and her role in pioneering medical breakthroughs, including a historic clinical trial for XLHED. As she prepares to pass the baton after more than two decades, Mary discusses her hopes for the future and what it truly means to lead with heart.Key TakeawaysLeadership Begins With Listening: Mary emphasizes that listening is both a clinical and leadership skill. Her philosophy of “listen first, talk less” has shaped NFED’s programs, research, and family support systems.You Don’t Have to Be the Expert: True influence comes from bringing the right people into the room. Mary models collaborative leadership by creating spaces where diverse experts—and lived experiences—drive innovation.Global Impact Starts With Personal Connection: Despite serving families in over 120 countries, NFED remains deeply personal thanks to Mary’s intentional relationship-building and trust-first approach.Technology as a Humanizing Tool: From AI advisory boards to using databases to remember personal family milestones, Mary shows how nonprofits can leverage tech to enhance—not replace—authentic relationships.From Seed Funding to Scientific Breakthroughs: NFED’s 30-year commitment to research led to the groundbreaking EDELIFE clinical trial, showing how a small nonprofit can play a central role in global medical advances.Storytelling Drives Advocacy: Mary empowers families to share their lived experiences to influence policy and funding, reinforcing that personal stories are powerful tools for public impact.Legacy of Heartfelt Leadership: As she prepares to step down, Mary hopes to be remembered not for titles or milestones, but for leading with compassion, listening deeply, and creating a true sense of family and belonging.Quote of the Show:“You have to remind yourself that listening is much more powerful than talking… You don’t have to fill the space in the room with your voice all the time.”Links:LinkedIn: https://www.linkedin.com/in/mary-fete-19949a33/ Website: https://nfed.org/ 
#113

The Responsibility to Influence: Insights from Nonprofit CEOs

In this special Chief Influencer Power Breakfast episode, Anthony moderates a dynamic panel featuring five powerhouse nonprofit CEOs. Together, they explore how leaders can harness the power of personal branding to amplify their missions and drive greater impact.You'll hear real-world strategies and inspiring stories from:📌 Steve Schwab (Elizabeth Dole Foundation)📌 Jean Accius (Creating Healthier Communities)📌 Katie Schubert (Society for Women’s Health Research)📌 Jennifer Sirangelo (Points of Light)📌 Lidia Soto-Harmon (Student Conservation Association)Discover practical tips for staying authentic, elevating others, and using social platforms to build influence. Whether you're leading a nonprofit or looking to grow your own leadership brand, this conversation will equip you with the insights to take the next step forward.Takeaways:Start from Within: Make sure your internal team, staff, board, and volunteers understand and champion your mission. Internal alignment fuels external influence.Prioritize Authenticity: Share real, personal stories in your own voice. This helps build trust and deepens audience connection. Don’t be afraid to show who you are behind the title.Use Social Media Strategically: Even simple tactics like tagging people and using @ mentions can significantly expand your reach and engagement.Create a Posting Routine: Block small pockets of time, like at the airport or between meetings, to engage on platforms like LinkedIn. Consistency matters more than frequency.Leverage Visual Tools: Think creatively about how to drive connections. For example, use a LinkedIn QR code on your name badge to make networking easy and immediate.Elevate Others: Use your platform to spotlight team members, partners, and community leaders. Sharing the stage amplifies your mission and builds goodwill.Engage Without Overthinking: You don’t have to post every day. Commenting, liking, or resharing valuable content is just as impactful, and a great way to start building your presence.Quote of the Show"It’s irresponsible for nonprofit leaders not to have a LinkedIn presence." — Steve SchwabLinks:Kathryn Godburn SchubertLinkedIn: https://www.linkedin.com/in/kathryn-godburn-schubert-07352a7/ Website: https://swhr.org/ Jean AccuiusLinkedIn: https://www.linkedin.com/in/accius4/ Website: https://chcimpact.org/ Jennifer SirangeloLinkedIn: https://www.linkedin.com/in/jennifer-sirangelo-62a8723/ Website: https://www.pointsoflight.org/ Lidia Soto-HarmonLinkedIn: https://www.linkedin.com/in/lidia-soto-harmon-a921a213/ Website: https://thesca.org/ Steven SchwabLinkedIn: https://www.linkedin.com/in/steven-schwab7676/ Website: https://www.elizabethdolefoundation.org/ 
#112

Skimmers, Swimmers & Divers: How to Reach All Americans with Jan Neuharth

What does it take to protect freedom of expression in a time when Americans are more divided than ever? Jan Neuharth is the Chair and CEO of the Freedom Forum, a nonpartisan nonprofit dedicated to fostering First Amendment freedoms for all. She shares the story of how she led the organization through a bold transformation—from operating a museum on Pennsylvania Avenue to becoming a mission-driven force for digital education, public programs, and national impact. From honoring young journalists and comedians at the Free Expression Awards to empowering students with their First Amendment rights through campus outreach and storytelling, Jan reflects on how the Freedom Forum connects with Americans across generational and ideological divides.She also shares leadership lessons on influence, including the importance of listening, trust, and process in navigating change. Tune in to hear how Jan’s diverse career—from Capitol Hill to corporate law to novel writing—has shaped her authentic leadership style and deep commitment to civic engagement and free expression.Takeaways:Lead with Listening: Influence starts by understanding your audience. Whether you're guiding organizational change or connecting with the public, listening first builds trust and informs better decisions.Preserve the Best, Improve the Rest: This philosophy, inherited from Jan’s father Al Neuharth, is a powerful framework for innovation. Regularly assess what’s working and have the courage to evolve—even beloved institutions like museums.Make the Mission Personal: Humanize big ideas like the First Amendment by tying them to everyday experiences—books, fashion, music, sports fandom. Personal relevance drives engagement.Adapt Messaging for Different Levels of Engagement: Think in tiers: skimmers, swimmers, and divers. Tailor your content to meet people where they are—whether they want a quick TikTok or a deep-dive article.Invest in the Next Generation: Empowering young people with knowledge of their rights, as the Freedom Forum does through its Free Spirit program and campus initiatives, ensures the future of civic engagement and journalism.Stand Firm on Principles, Not Partisanship: Uphold core values like free expression consistently, even when the subject matter is controversial. Integrity and viewpoint neutrality build long-term credibility.Turn Disruption Into Opportunity: When COVID hit just after the museum closed, the Freedom Forum used the moment to go digital-first. Challenges can be catalysts for reinvention if approached with strategic clarity.Quote of the Show:“You don't change the story for every person. You tell it in a different way, but you're still rooted in the same principles.”Links:LinkedIn: https://www.linkedin.com/in/janneuharth/ Website: https://www.freedomforum.org/ 
#111

Allan Golston On the Reciprocal Nature of Influence and Trust - Chief Influencer - (Re-Air)

Allan Golston is the President of the United States Program at The Gates Foundation. The foundation is dedicated to advancing educational opportunities and ensuring equitable academic and economic outcomes for all students, particularly those from low-income backgrounds and students of color. Allan's unique leadership approach hinges on the power of influence through reciprocity, authenticity, and storytelling. In today's episode, Allan delves into his career journey from public accounting to philanthropy, the importance of building trusted partnerships, the evolution of leadership styles, and leveraging digital platforms like LinkedIn for reciprocal influence. Stay tuned to gain valuable insights on balancing data-driven decision-making with personal storytelling to drive impactful change and the importance of creating authentic connections in both personal and professional spheres.Takeaways:Treat leadership as a continuous practice, not a destination, and continuously strive for self-improvement. Allan Golston emphasizes that leadership is an ongoing process. He makes it a point to learn and grow each day, preparing to be even better the next day. This practice of self-reflection and ongoing improvement can help leaders stay dynamic, relevant, and effective.Be authentic in your leadership and influence based on genuine interactions rather than projecting a persona. Early in his career, Golston found that employers expected employees to project a certain persona or dress a certain way as part of instilling confidence in clients. However, as his career evolved, he realized that authenticity became crucial for effective leadership as his responsibilities grew. Leaders should focus on genuine connections and interactions, which build trust and authenticity.Embrace a two-way influence model. Listen and be open to being influenced while also trying to influence others. This influence needs to be reciprocal. Authentic listening and a willingness to be influenced are as important as trying to guide or direct others. This approach builds mutual respect and understanding.To drive meaningful impact, deeply understand your audience. This is crucial for making informed and impactful decisions. Leaders must invest time learning about their internal and external teams and stakeholders and broader audiences to tailor their actions and communications effectively.Aim to ensure equitable outcomes in your leadership practice and organizational goals. Leaders should prioritize creating inclusive environments and opportunities that benefit all, especially the underrepresented or marginalized groups.Openly share your personal stories and learn from the stories of others. This practice fosters a deeper connection and understanding within the team, helping to build a cohesive and empathetic workplace culture.Start interactions with personal concerns and show genuine interest in your team’s well-being. Instead of diving straight into work-related discussions, begin with personal conversations. Asking about someone's well-being or family circumstances shows empathy and builds a culture of care and support.Quote of the Show:“I fundamentally believe that influence has two key dimensions. Number one is that it has to be reciprocal. You have to be open to being influenced as much as you are trying to influence. The second is that you have to know when it’s best to influence directly or empower others to influence and carry the critical messages.” - Allan GolstonLinks:LinkedIn: https://www.linkedin.com/in/allan-golston Bill & Melinda Gates Foundation (Website): https://usprogram.gatesfoundation.org/Shout Outs:Stryker: https://www.stryker.com Harley-Davidson: https://www.harley-davidson.com Aspen Institute - The Henry Crown Fellowship Program: https://www.aspeninstitute.org/programs/henry-crown-fellowship The Robert Wood Johnson Foundation: https://www.rwjf.org The William Jewell College: https://www.jewell.edu John Lewis: https://www.britannica.com/biography/John-Lewis-American-civil-rights-leader-and-politician