Washington is the epicenter of influence — in the U.S. and around the world.
 

Chief Influencer® shines a spotlight on the leaders who know how to break through the noise in today’s fragmented communications landscape. In partnership with The George Washington University College of Professional Studies and The Communications Board, Social Driver created Chief Influencer® to celebrate these changemakers and explore how they lead, inspire, and influence others.

In candid conversations with changemakers across sectors, host Anthony Shop explores what it takes to lead effectively, communicate with impact, and earn the title of Chief Influencer®.
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#107

Rob Sand on Communication & Transparency in Government (Re-Air)

Rob Sand is the 33rd State Auditor of Iowa, known for his commitment to transparency, accessibility, and accountability in government. Elected in 2018, Sand previously served as Iowa’s Chief Public Corruption Prosecutor, where he led the investigation into the largest lottery rigging scheme in American history.He emphasizes the importance of being accessible to constituents through initiatives like Transparency Tuesdays, a weekly Facebook Live series where he directly engages with the public. Sand’s approach challenges traditional political norms by promoting openness and demystifying government processes.In this conversation, he also reflects on his career journey, discusses his book The Winning Ticket, and underscores the importance of clear communication and public trust in governance. At the core of his philosophy is a belief in working with anyone to do good and upholding integrity in public service.Takeaways:Constituent Influence Challenges: As an elected official, Rob must influence everyday people to create meaningful impact. This is increasingly difficult due to rising partisanship and the weakening of traditional political coalitions.Government Transparency Education: Rob provides an open look into how state government works. He educates the public about his role as state auditor and broader government functions.Statewide In-Person Engagement: Rob connects with Iowans by visiting all 100 county seats. These face-to-face conversations build trust and allow him to hear concerns directly.Direct Social Media Use: Rob actively manages his own social media accounts. This personal touch enhances authenticity and keeps constituents informed and engaged.Weekly Facebook Live Updates: Every Tuesday evening, Rob hosts “Transparency Tuesdays” on Facebook Live. He highlights his recent work and answers questions from viewers.Authentic Public Presence: Unlike many public figures who fear live interactions, Rob embraces them. His unfiltered approach resonates with people who value honesty and accessibility.Breaking Down Barriers: Rob uses social media to bridge the gap between government and citizens. This invites Iowans into meaningful dialogue and helps build community.Sharing Innovative Practices: Rob identifies effective practices from across counties and shares them statewide. He values practical solutions over partisanship, ensuring good ideas reach everyone.Quote of the Show:“It's important for people to have a sense of the ability to reach their government, to reach levers of whatever degree of power and to actually have an interaction there”Links:Twitter: https://twitter.com/RobSandIA  Instagram: https://www.instagram.com/robsandia/  Facebook: https://www.facebook.com/robsandia/ LinkedIn: https://www.linkedin.com/in/robsand1/  Website: https://robsand.com/  The Winning Ticket: https://a.co/d/c9xQN6w 
#106

Special Episode: Mayor Bowser - CitiesSpeak (Partnership)

We are thrilled to present a special co-promotion episode, bringing you a fantastic discussion from the CitiesSpeak podcast, produced by the National League of Cities! Join CitiesSpeak host Clarence Anthony, CEO of the National League of Cities, for an insightful conversation with Washington, D.C. Mayor Muriel Bowser. Mayor Bowser shares her compelling journey into public service, her motivations for leading her hometown, and the unique aspects of governing a district that operates as a city, county, and state. Discover the strategies that have fueled D.C.'s impressive growth, its achievement of an AAA bond rating, and its recognition as one of the nation's fastest-growing districts. The dialogue dives deep into the critical issue of housing, exploring D.C.'s ambitious goals for increasing housing supply, the paramount importance of affordability, and the essential role of public-private partnerships and federal support in creating livable cities for everyone.Takeaways:Recognize the Importance of Local Leadership: Understand that effective leadership often starts at the local level. Mayor Bowser's journey from an advisory neighborhood commissioner to mayor highlights the impact one can have by focusing on community improvement from the ground up.   Advocate for and Support Affordable Housing Initiatives: Realize that housing affordability is a critical issue for community growth and stability. Support policies and initiatives that aim to increase housing supply across the entire spectrum, from publicly provided to market-rate housing.   Foster Public-Private Partnerships for Community Development: Effective community development, especially in housing, often requires collaboration between the public and private sectors. Encourage and support partnerships where the government can signal reliability and help fund gaps to attract private investment for essential projects.   Understand the Federal Government's Role in Local Issues: Be aware of how federal policies and funding (e.g., for public housing, housing vouchers, infrastructure materials) impact local communities and advocate for federal actions that support local needs, such as ensuring affordable materials for housing construction.   View Homeownership as a Path to Wealth Creation: Recognize the significance of homeownership as a primary means for many individuals and families to build wealth and achieve the American dream. Support programs that assist potential homeowners with down payments and credit repair.   Engage in and Value Your Local Community: Take the time to know and appreciate your own city or town beyond its main attractions or stereotypes. Understanding the unique character of local neighborhoods contributes to a stronger sense of community and civic pride.   Champion Sound Fiscal Management in Governance: Support and expect responsible financial stewardship from your local government, including balanced budgets and strategic investments that allow cities to grow and provide essential services like public safety, schools, and parks.  Quote of the Show:“I lead from my values, and my values tell me that people should have access to safe and affordable housing. And there’s a spectrum – all the way from publicly provided housing to market rate housing – and we need to make sure that there are policies in place to encourage production along the whole spectrum.”Links:LinkedIn: https://www.linkedin.com/in/mayorbowser/ Website: https://mayor.dc.gov/ 
#105

Patrick J. Kennedy on The Unifying Power of Mental Health - Chief Influencer - (Re-Air)

The Honorable Patrick J. Kennedy is a leading advocate for mental health and addiction. As a former Congressman, Patrick was instrumental in passing the Mental Health Parity and Addiction Equity Act of 2008 and has spent years fighting for policy change. After leaving Congress, he founded The Kennedy Forum and co-founded One Mind to advance brain health.In this episode, Patrick delves into the challenges and stigmas faced by those struggling with mental health and substance use disorders and the impactful decision to share his own story in his book, A Common Struggle: A Personal Journey Through the Past and Future of Mental Illness and Addiction; and the courageous stories of others in his more recent book, Profiles in Mental Health Courage. Takeaways:Be authentic and vulnerable: Share your own story, including struggles and failures, to create genuine connections and inspire others. Authenticity can turn adverse events into strengths, as people appreciate honesty and are more likely to support you when they see you are genuine.Build coalitions: Diverse coalitions can drive impactful change. By bringing together different perspectives and points of view, you can create a broader consensus and develop policies or solutions that are more robust and widely accepted.Forge bipartisan support in times of polarization: Build bipartisan support by focusing on shared goals and values, using persistence and personal connections to bridge divides in polarized times.Connect with your audience through storytelling: Use stories and analogies to make complex issues more relatable and to motivate people to join your cause or mission. Tailored storytelling can rally support and drive collective action.Persist through adversity: Use challenges as learning experiences and opportunities to build resilience. Persistence, even in the face of setbacks, is key to achieving long-term goals and making a difference.Leverage personal experiences for advocacy: Use your story to highlight broader issues, fostering empathy and inspiring change.There is no health without mental health: Advocate for integrating mental health into healthcare, highlighting its connection to physical health and the need for community-based support to reduce costs and improve recovery.Quote of the Show:"We live in a polarized world, but the shared human experience of our mental health can unite us across all divides. These issues transcend the toxic reactivity between opposing sides."Links:LinkedIn: https://www.linkedin.com/in/patrick-j-kennedy-6821ba165/ Website: https://www.patrickjkennedy.net/ Books: “Profiles in Mental Health Courage”: https://a.co/d/0kFiw9G “A Common Struggle: A Personal Journey Through the Past and Future of Mental Illness and Addiction”:  https://a.co/d/2ObOEdP 
#104

Shawn Martin on Being a Relatable and Consistent Communicator - (Re-Air)

Shawn Martin is the Executive Vice President and CEO of the American Academy of Family Physicians (AAFP), a medical specialty organization representing 130,000 family physicians and medical students nationwide. In his role, Shawn provides strategic leadership to the AAFP and directs the mission-driven work of the nation's largest primary care organization. In this episode, Shawn shares his journey from being the son of a rural family physician to heading the AAFP, discusses the evolving role of leaders in the digital age, and explains his strategies for managing stakeholder dynamics and combating misinformation. Shawn also explains his innovative communication approaches, including using media ambassadors, and how he balances personal and professional branding on social media. Listen to gain insights into consistent and disciplined communication and the importance of being present and relevant as a leader in a digital world.Takeaways:Cultivate and train members within your organization to become media ambassadors. This strengthens your message through authentic, expert voices, enhancing brand presence and credibility.Establish a predictable communication rhythm with your team, board, and external stakeholders. This will build trust and ensure that your message is clear and cohesive across all channels.Leaders should engage in social media to authentically represent their brand and connect with their audience on a personal level.Promote and amplify expert voices within your field to position your organization as a reliable source of truth. This will counter misinformation and build public trust.Regular media training for your spokespeople can vastly improve their effectiveness in representing your brand accurately and positively in public forums.Whether it's celebrating new members or industry achievements, taking time to recognize and honor these moments fosters a positive organizational culture and strengthens community ties.Stay true to yourself and your organizational values while remaining relevant and engaged in the current discourse. This will humanize your brand and strengthen connections with your audience.Quote of the Show:“Leaders have to be relatable in the modern social media era. People want to know that you're not always scripted, and you're out there, you have opinions, and you're willing to engage in this public discourse that's taking place.” - Shawn MartinLinks:LinkedIn: https://www.linkedin.com/in/shawn-martin-a49b506 American Academy of Family Physicians (AAFP) - Website: https://www.aafp.org Shout Outs:Modern Healthcare: https://www.modernhealthcare.com The Hill: https://thehill.com Family Doctor: https://familydoctor.org JAMA Network: https://jamanetwork.com Adam Grant: https://adamgrant.net Kobe BryantJP Morgan: https://www.jpmorgan.com 
#103

Cyber Leaders on AI, Misinformation & Security's Next Chapter

This special compilation episode delves into the critical and ever-evolving world of cybersecurity. It features insights from cyber leaders, Craig Newmark, Founder of Craigslist, Camille Stewart Gloster, CEO and Principal at CAS Strategies LLC, Ambassador Jacques Pitteloud, and Renee DiResta, Author of “Invisible Rulers”. They all discuss navigating the complex intersection of technology, information, and security. Core topics include the significant impact of AI on society and relationships, the pervasive challenges of misinformation and disinformation, and the crucial role of education, from K-12 to workforce development, in combating these digital threats.    The discussion extends to the imperative for a collective mobilization to enhance cybersecurity and examines the ethical responsibilities inherent in developing and deploying powerful new technologies. Strategies for fostering empowerment amidst rapid technological change are explored, alongside a nuanced understanding of misinformation that goes beyond simplistic definitions. The episode underscores the importance of critical thinking and highlights the shared accountability of individuals, technology companies, and governments in constructing a more secure digital future.Takeaways:Get Educated and Engage with AI: Don't be intimidated by AI and new technologies. Take the time to learn about them, experiment with tools like chatbots (e.g., ChatGPT, Gemini), and understand how they can assist you. However, always remember AI is a tool, not a complete solution, and requires your critical input and oversight.    Be Vocal About Your Technology Needs: As a user, you have agency. Voice your needs and expectations to technology providers regarding the features, privacy, and ethical considerations of the products and services they offer.    Prioritize Critical Thinking and Source Verification: In an age of rampant misinformation, cultivate critical thinking skills. Don't take information at face value, especially online. Question sources, seek context, and wait for verified facts before forming conclusions or sharing. This is particularly important for younger generations.    Advocate for and Support Comprehensive Cybersecurity Education: Recognize that cybersecurity literacy is crucial from a young age (K-12) through workforce development and for the general public. Support initiatives that promote this education, like coding and cybersecurity programs in schools or merit badges.    Understand the Nuances of Misinformation: Recognize that "misinformation" is often more complex than simply false facts. It can involve unverified information, rumors, and narratives that spread rapidly and shape public opinion before the truth is known. Be aware of how these dynamics work.    Influencers and Content Creators Must Embrace Ethical Responsibility: If you have a platform or influence, recognize the power you wield. Be mindful of the authenticity and potential impact of your words, and strive to use your influence ethically and responsibly.    Individuals Have a Role in National Cybersecurity: Understand that individual actions contribute to broader cybersecurity. Take steps to protect yourself, your family, and your workplace online, as this collectively helps protect national infrastructure and security. Links:Camille Stewart GlosterLinkedIn: https://www.linkedin.com/in/camillestewartesq/ Website: https://www.cas-strategies.com/ Craig NewmarkLinkedIn: https://www.linkedin.com/in/craignewmark/ Website: https://craignewmarkphilanthropies.org/ Ambassador Jaques Pitteloud LinkedIn: https://www.linkedin.com/in/jacques-pitteloud-83621a10/ Website: https://www.eda.admin.ch/washington Reness DiResta: LinkedIn: https://www.linkedin.com/in/reneediresta/ Website: https://www.reneediresta.com/