Washington is the epicenter of influence — in the U.S. and around the world.
 

Chief Influencer® shines a spotlight on the leaders who know how to break through the noise in today’s fragmented communications landscape. In partnership with The George Washington University College of Professional Studies and The Communications Board, Social Driver created Chief Influencer® to celebrate these changemakers and explore how they lead, inspire, and influence others.

In candid conversations with changemakers across sectors, host Anthony Shop explores what it takes to lead effectively, communicate with impact, and earn the title of Chief Influencer®.
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#98

Listen, Learn, Lead: The Path to Meaningful Policy Change | Kathryn Schubert

How can we bridge the gap between scientific research and policy to create lasting change in women's health?In this engaging conversation, Kathryn Schubert, President and CEO of the Society for Women's Health Research, shares her journey as a trusted leader and advocate for women's health. She dives into her work, driving major investments in research, pushing for the inclusion of pregnant and lactating populations in clinical trials, and shaping public policy through science, education, and advocacy.Kathryn also discusses effective advocacy strategies—relationship building, personal storytelling, and policymaker education—while offering insights on leadership, board service, and the role of personal branding in advancing organizational goals. The conversation wraps up with a powerful discussion on staying motivated in advocacy and celebrating progress along the way.Takeaways:Build Meaningful Relationships: Advocacy and policy success depend on trust and personal connections. Genuine relationships can lead to long-term alliances and new opportunities.Prioritize Sex Differences in Research: Advocate for the inclusion of women in clinical trials and highlight the ethical issues of exclusion. Use historical milestones to showcase progress and remaining challenges.Leverage Personal Connections: In both professional and advocacy settings, understanding and utilizing personal interests can influence outcomes. Small gestures, like remembering personal details, help build strong rapport.Maximize the Power of a Small Organization: Small teams can create a significant impact by forming strategic partnerships and bringing in external expertise. Focus on niche areas where you can lead while collaborating broadly.Advocate for Your Team: Support staff growth by ensuring their voices are heard, especially those who may be less vocal. Create an environment that fosters professional development and inclusivity.Use LinkedIn and Social Media Strategically: Strengthen your personal brand to amplify your organization’s mission. Be intentional with posts, share authentic stories, and engage consistently with your audience.Celebrate Small Wins: Advocacy work can be slow-moving, but recognizing progress—no matter how small—keeps motivation high. Regularly reflect on achievements to sustain long-term commitment.Quote of the Show:"The key word, I think, is listening. Many of us in advocacy, especially policy advocacy, love to talk—we have plenty of ideas and opinions. Maybe some of us were in debate club and feel the urge to jump into a discussion to win it. But I think it's crucial to first sit back and truly hear what someone is saying about their concerns. Even before getting to the listening part, there's a connection that needs to be made."Links:LinkedIn: https://www.linkedin.com/in/kathryn-godburn-schubert-07352a7/ Website: https://swhr.org/ Shout Outs:Judy SchneiderSteve Taylor Chuck HendersonLeah Howard National Psoriasis Foundation (NPF)
#97

U.S. District Judge John Tunheim on Consensus, Communication, and Civic Engagement

How do we find consensus in a divided world? In today’s episode, we dive into an inspiring conversation with Judge Tunheim, Senior Judge of the U.S. District Court for the District of Minnesota, who has proven time and again that even in the most polarized situations, common ground can be found. He shares remarkable insights from his tenure, where he successfully led a diverse bench of judges—appointed by different political parties and with varying backgrounds—toward consensus, even when many thought it was impossible.Beyond the courtroom, Judge Tunheim’s experiences in helping to declassify critical records about a national tragedy, contributing to the formation of a new government, and writing a country’s constitution in six languages highlight his exceptional ability to unite people and navigate complex, high-stakes challenges. This episode is a testament to the power of collaboration, resilience, and the belief that leaders can always find a way forward, no matter how difficult the situation. Takeaways:Teach Young People About the Judiciary: Engage with students to educate them about the judicial system, its importance, and how it works. Use hands-on experiences like the Justice and Democracy Centers to make learning interactive and inspiring.Emphasize Civics Education: Advocate for strong civics education programs in schools that teach the foundational elements of government and the importance of civic participation.Reach a Consensus: Strive to achieve consensus in decision-making by engaging in detailed discussions, understanding differing perspectives, and seeking common ground that benefits the collective goal.Thank People: Regularly thank colleagues and team members, acknowledging their contributions with personal gestures such as handwritten notes to show genuine appreciation.Adopt New Technologies: Embrace new technologies, like Zoom, for meetings and court proceedings to enhance efficiency and flexibility, especially in geographically dispersed environments.Model the Way: Lead by example, demonstrating the behaviors and practices you wish to see in others. Being a role model can inspire peers and subordinates to follow suit.Address Difficult Issues with Soft Skills: Use empathy, communication, and negotiation skills to address and resolve difficult issues. Visit colleagues in their workspace to discuss and solve problems, fostering a respectful and cooperative environment.Quote of the Show:“ Finding common ground is really important. It takes hard work. And it sometimes takes a little sacrifice as well. But I think common ground can be found everywhere.” Links:Website: https://www.mnd.uscourts.gov/ Shout Outs:Sonia Sotomayor: https://supremecourthistory.org/supreme-court-justices/associate-justice-sonia-sotomayor/ 
#96

Anchored in Optimism: The Fight for Healthcare Rights | Elizabeth G. Taylor

Elizabeth G. Taylor, Executive Director at the National Health Law Program, is a passionate advocate who has dedicated her career to fighting for Americans' access to essential health programs like Medicaid. Starting as a public defender, Elizabeth has continued her fight, now representing the nearly 80 million Americans who rely on these programs. Her message is simple but powerful: Medicaid is vital to the health of millions, and cuts to these programs are not an option.One of the key themes Elizabeth touches on is the power of collaboration. She discusses how she builds strong partnerships, depends on the wisdom of her colleagues, and facilitates meaningful dialogue, both within her organization and among partners. Her approach to influence and coalition-building offers valuable lessons for anyone in advocacy.This episode is an inspiring reminder of the impact of persistence, partnerships, and clear communication in the fight for justice and health equity.Takeaways:Persevere in Advocacy: Stay resilient and committed when fighting for important causes, as sustained effort is key to making a difference.Emphasize Key Issues: Clearly highlight the essential nature of critical programs, ensuring their importance is understood and cuts are not an option.Engage Public Input: Leverage public commenting processes to collect personal stories, emphasizing the significance of expert voices and the administrative record.Build Strong Partnerships: Cultivate and value key partnerships, recognizing the strength they bring through collaboration and shared wisdom.Promote Open Dialogue: Foster transparent communication, both within your organization and among partners, to strengthen collective impact.Share Successes: Showcase successful initiatives and real-world examples to demonstrate the effectiveness and impact of your efforts.Adopt a Multi-Channel Strategy: Use a variety of approaches to spread your clear, concise message across multiple platforms to reach a wide audience.Quote of the Show:“ We are confident enough of who we are and what we bring to the table that we don't need sharp elbows.” Links:LinkedIn: https://www.linkedin.com/in/elizabeth-g-taylor-250739a1/ Website: https://healthlaw.org/ Shout Outs:My Care Counts: https://whymycarecounts.org/
#95

Healthcare Leaders on the ROI of LinkedIn - Chief Influencer - Episode # 095

The National Health Council (NHC) Leadership Conference brings together leaders from top patient organizations and nonprofits to foster connections, discuss leadership topics, and share best practices in nonprofit management. This year's theme, "The Future of Leadership," focused on the evolution of leadership in response to changes in healthcare, technology, policy, and crisis management. The conference equips leaders with tools to navigate current challenges and future opportunities, ensuring their leadership adapts to a rapidly changing world.At the event, host Anthony Shop moderates a powerful panel of CEOs who discuss their roles as Chief Influencers on LinkedIn. The panel features Chuck Henderson, CEO of the American Diabetes Association; Katie Schubert, President and CEO of the Society for Women's Health Research; and Steve Taylor, President & CEO of the Arthritis Foundation. They share insights into their success on LinkedIn, focusing on how they have built trust, maximized engagement, and fostered personal connections through the platform.The CEOs offer practical tips on content strategy, posting frequency, and how to engage with comments and tags. They highlight the impact of their social media presence in achieving meaningful outcomes such as talent recruitment and securing major funding. The discussion emphasizes the value of using LinkedIn to reach wider audiences and the importance of commenting, liking, and reposting relevant content to amplify organizational messages.Takeaways:CEOs see ROI from LinkedIn: Make it a habit to regularly connect with peers, industry leaders, and your audience. For instance, the speaker encourages everyone to connect with him on LinkedIn as a first step toward meaningful engagement.Faces Are the New Logos: Personal presence is key to building trust. Share your personal experiences and stories to create a deeper connection with your audience. Remember, trust is built through people, not just organizational logos.Share the Stage: Celebrate and promote others. Instead of focusing solely on your own achievements, highlight the successes and contributions of colleagues and partners. This not only amplifies your message but also uplifts others.Build Internal Champions: Cultivate a strong internal network within your organization. True external support begins with advocacy and engagement from within your own team.Embrace the Gray: Blend your professional and personal brand by showing up authentically. While different contexts may call for varying levels of personal sharing, authenticity should always be at the core.Engage with Content: Actively like, comment, and share relevant posts. This increases visibility and sparks conversations, making networking just as important as posting your own content.Schedule and Be Consistent: Use scheduling tools to ensure regular content posting at optimal times. Reposting or sharing valuable content with your own insights can further boost engagement. Repurposing content from other platforms, like Instagram, can also be effective on LinkedIn.Links:Chuck HendersonLinkedIn: https://www.linkedin.com/in/charlesdhenderson/ Website: https://diabetes.org/ Kathryn Godburn Schubert LinkedIn: https://www.linkedin.com/in/kathryn-godburn-schubert-07352a7/ Website: https://swhr.org/ Steven TaylorLinkedIn: https://www.linkedin.com/in/steven-taylor-a18b9b2/ Website: https://www.arthritis.org/ Shout Outs:Eric Racine: https://www.linkedin.com/in/ericracine/ Jean Wright: https://www.linkedin.com/in/jeanwrightmdmba/ Randall Rutta: https://www.linkedin.com/in/randall-rutta-1622952/ National Health Council: https://www.linkedin.com/company/national-health-council/ 
#94

Jeff Todd on Collaboration, Relationship Building, and Core Values - Chief Influencer - Episode # 094

How can building strong relationships and fostering collaboration drive success in leadership and organizational growth?In this interview, Jeff, CEO of Prevent Blindness, reflects on his career in public health and leadership. Since joining in 2003, Jeff has led key initiatives like the National Center for Children's Vision and Eye Health and the Focus on Eye Health National Summit.He discusses the importance of advocacy in shaping public policy and securing funding for eye health, balancing data with storytelling for effective outreach. Jeff also highlights how digital platforms like LinkedIn help maintain critical relationships.Throughout the conversation, Jeff emphasizes the value of relationships and collaboration, drawing from his experience as CEO and on boards. He shares insights into tackling challenges such as misinformation and ensuring equitable access to eye care while staying true to Prevent Blindness' mission.Takeaways:Building Strong Relationships Over Time: Build relationships proactively by engaging regularly and supporting others' initiatives, creating a foundation for future collaboration.Combining Data with Storytelling: Influence stakeholders by blending compelling narratives with data; real stories paired with data make your message powerful and memorable.Use Both In-Person and Digital Tools for Relationship Building: Leverage LinkedIn to stay connected, keeping interactions meaningful by staying informed on your network's achievements.Advocacy is Key for Non-Profit Success: Engage in coalition-building and bipartisan efforts to advance legislation and secure funding, ensuring eye health is included in broader healthcare discussions.Celebrate Team Members and Their Achievements: Publicly recognize and celebrate team milestones to boost morale and emphasize each member's importance to the organization's mission.See Yourself as a Team Member First and a Leader Second: Approach leadership roles as a facilitator, respecting others' input and promoting group success over individual authority.Quote of the Show:“The relationship between the CEO and a board really is a partnership. It’s about figuring out what their need is, what your need is, and how to bring that together to advance the mission that you’re a part of.” Links:LinkedIn: https://www.linkedin.com/in/jefftoddjd/ Website: https://preventblindness.org/ Shout Outs:National Health Council: https://nationalhealthcouncil.org/Sue Corbett: https://www.linkedin.com/in/sue-corbett-5b003b13/ National Center for Children’s Vision and Eye Health Prevent Blindness Focus on Eye Health National Summit National Youth Violence Prevention Center Vision 2020 USA Board International Agency for the Prevent of Blindness